PRSay

NOVEMBER 25, 2024

Businesses of all types hire interns for strategic communications, social media and public relations. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. Company press rooms and investor pages are good resources for this information. Think beyond PR firms.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Cision

AUGUST 22, 2017

Everyone wants a say in your brand’s messaging, and it’s important to consider a diverse set of recommendations from internal stakeholders at all levels of the organization. But whether internal or external, all communications should relay the same message. Clearly State Your Vision. Everything. Maintain Maniacal Focus.

Company 267

Company How To Employee Customer Service 267

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Gerry served in leadership positions at Producers Forum Inc., Patti is also Forbes contributor and public speaker. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

International 118

International Internal Insurance Insurance 118

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Prowly

APRIL 11, 2025

Leadership: To speak about the brand with confidence and integrity. When done right, a brand reputation report can turn raw data into powerful insights and give your leadership team the information they need to make strategic decisions. Presenting reputation data to leadership Focus on a story.

Reputation 104

Reputation Measurement Report Brand 104

PRSay

MAY 13, 2022

Rob Culp, Fellow PRSA , is the professional director of the graduate PR and advertising program at DePaul University in Chicago. Prior to joining DePaul, he served in leadership roles for two agencies, Ketchum and Sard Verbinnen and Company. The best internship programs embed interns in the teams performing client work.

Nonprofit 147

Nonprofit International Internal Corporate 147

PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. Kimberly Aldunate is a senior studying public relations and advertising with a specialization in social media and marketing analytics at Florida International University in Miami.

Community 189

Community Brand Branding Advertising 189

Prowly

FEBRUARY 20, 2025

FIND OUT WHAT OTHERS SAY ABOUT YOUR BRAND Difference between internal and external communication Communication typically happens on two levels: internally, with your team and key stakeholders, and externally, with the general public, the press, other businesses, etc. Stakeholders: Internal employees and shareholders.

Writing 104

Writing Communications How To International 104

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Another global PR trend in the Fortune 500 companies is the increased focus on internal communications. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Today people want truth and authenticity.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Deirdre Breakenridge

MAY 8, 2017

Lowest ranked were digital and traditional advertising. No doubt, the perception of traditional advertising would have been different a decade ago. Digital marketing and social media closely followed in the rankings of importance, with traditional marketing next. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. More internal comms.

Communications 149

Communications Crisis International Internal 149

Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. She is a Communication Major, with an Advertising & Public Relations and Digital Media Double Specialization and a Computer Science Minor.

Publicity 150

Publicity Conference Film Advertising 150

Landis PR

NOVEMBER 4, 2024

Each episode features conversations with international PR leaders who share their experiences navigating complex campaigns across different markets. Agency Leadership Podcast The Agency Leadership Podcast delivers practical advice for PR agency professionals, focusing on business development, client relationships and agency operations.

Storytelling 52

Storytelling Analytics Leadership Trends 52

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. Speaking engagements are an effective way to shape executive thought leadership. PR is an essential business function for imparting a company’s values and beliefs to the public. Take the stage.

Company 174

Company Conference Corporate Leadership 174

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Advertising Week. AdExchanger Industry Preview.

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 9) Even advertisers want to invest in PR. B2B Lead Generation ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

PRSay

OCTOBER 9, 2017

Change your results,” said business strategist and leadership development expert AmyK Hutchens. The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. “As How might we judge great leadership?

Conference 128

Conference Leadership Meeting Energy 128

PRSay

NOVEMBER 18, 2021

15 by The Aspen Institute , an international nonprofit, widespread misinformation and disinformation are exacerbating society’s worst problems. According to the report, leadership from every sector and institution in our society “is our only way out of this crisis. And yet it is sorely missing.”.

Social Media 190

Social Media Report Media Government 190

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 150

Software Case Study Advertising Advertising 150

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Do a deep dive into internal resources. .

Exercises 136

Exercises Comparison B2C International 136

Stephen Waddington

SEPTEMBER 7, 2021

The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team. Regardless of structure, communicators should focus on being valued and invested in by top leadership. It’s a useful piece of work.

Corporate 135

Corporate Communications Public Affairs Resources 135

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Publish with consistency. Grow subscriptions.

Government 152

Government Survey Ethics Media 152

PRSay

NOVEMBER 5, 2021

Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. With more sunlight shining upon such content and their advertisers, this problem will only continue to grow. A burgeoning area of opportunity revolves around the role companies can play in protecting the “fourth estate.”

Communications 190

Communications Journalism Advertising Advertising 190

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. But many will consider linking to a piece of thought leadership on your site that the executive authored. Step 5: Distribute Your Content with Paid Advertising. Don’t stop with that awesome media placement!

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

JUNE 10, 2016

As more brands forego traditional advertising but increase overall PR spend, communications partners need to be integrally involved with brand culture, messaging, sales strategy and the industry landscape. Thought leadership events. For a real dash of schadenfreude, check out these examples of what not to do. Long-form content.

Media Relations 120

Media Relations Agency Media Training Media 120

ImPRessions - Crenshaw Communications

APRIL 13, 2023

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. Internally, a diverse team sends a message that the company values inclusion and is committed to creating that kind of work environment. The problem is simple. As an industry, PR is predominantly white.

Employee 156

Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Build in checkpoints. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Pereg Ventures, along with all three of the company’s largest existing institutional investors, Wildcat Ventures, Storm Ventures, and Correlation Ventures, participated in the round.

Analytics 150

Analytics Data Big Data Technology 150

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” Social media is changing the way companies communicate internally and externally. Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

PRSay

JUNE 16, 2023

Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. We must be willing to experiment with new technologies and find what works best for ourselves, our clients and our internal audiences. Kaden Jacobs, APR, is a vice president at Poston Communications.

Technology 146

Technology Crisis Management Social Media Training 146

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. This helps you internally and makes it easy to hire contractors for creative work. When you have a base to build on, each new PR campaign is going to produce results more quickly and easily.

Brand 104

Brand Branding How To Measurement 104

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. While there is a great culture of collaboration for current projects, we are also very forward-focused and growth-oriented.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

PRSay

JUNE 15, 2022

Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. Now: Expanding your advertising and marketing to include LGBTQ publications and communities year-round and hiring LGBTQ businesses for diverse tasks, not just your LGBTQ outreach.

Policies 166

Policies Community Corporate Enterprise 166

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Send it around internally.

Media Relations 125

Media Relations Media Survey Pitching 125

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. LONGEVITY One sure way to maintain visibility is to also ensure longevity.

Financial 166

Financial Video Consumer Data 166