ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

So, how did Keurig find itself in hot water this week after pulling advertising from Sean Hannity’s program? Among other brands, Keurig was targeted as a Hannity advertiser when protesters were steamed by what they saw as Hannity’s defense of Roy Moore, the Alabama Senate candidate now facing accusations of child molestation.

Branding 136

Branding Brand Advertising Advertising 136

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

ImPRessions - Crenshaw Communications

JUNE 23, 2022

For too long, advertising value equivalent (AVE) was used as the only method to evaluate PR. But equating earned media with paid advertising ignores the key differences between the two and is generally considered a flawed way to measure outcomes. KPIs should align to a client’s SMART goals. Engagement.

Measurement 182

Measurement Agency Advertising Advertising 182

Stephen Waddington

JANUARY 12, 2022

More publishers plan to push ahead with subscription or membership strategies this year, with the majority of those surveyed (79%) saying this will be one of their most important revenue priorities, ahead of both display and native advertising. Generational issues are a key theme.

Report 122

Report Media Journalism Privacy 122

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms. Additional duties. All things to all people. “We

Communications 149

Communications Crisis International Internal 149

Cision

JULY 5, 2016

Do you have the right policies and plans in place to turn adversity into advantage? If not, consider multiple internships with different types of marketers: a PR firm, an advertising agency, an internal corporate marketing team. So the first step is planning for the inevitable: crisis can and will strike.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Internally, a diverse team sends a message that the company values inclusion and is committed to creating that kind of work environment. Agencies should shape their policies to attract a diverse pool of applicants for open positions. It can also lead to more innovative solutions and better problem-solving.

Employee 156

Employee Community Groups Interviews 156

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups. Advising management.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Cision

MARCH 30, 2016

Being in a more senior role gives me more of an ability to strengthen existing relationships and connect with other organizations that need our help communicating issues in a way that can affect policy change and improve the overall state of their industry or field. What has been the proudest moment of your career?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Deirdre Breakenridge

JANUARY 13, 2015

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. When advertising for your event, Milstein suggests stating that you’re seeking new voices, and looking for people with “advice and expertise to share” as opposed to “experts.” Provide Training.

Conference 150

Conference Training Healthcare Policies 150

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 102

Privacy Google Advertising Advertising 102

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. According to the presenters, only one-third of employees have been trained by their companies on official social media policies. What’s driven the convergence of PR + marketing + advertising?

Social Media 120

Social Media Conference Media Corporate 120

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.

Marketing 92

Marketing Local Crisis Management Internal 92

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 211

Writing Communications Marketing B2B 211

Cision

FEBRUARY 11, 2016

Bush’s policy agenda. I also think it will be very interesting to see how and where PR will continue to intersect, complement and perhaps overtake advertising in terms of ROI. . What has been the biggest challenge of your career? Probably losing my job at age 30 when President Bush lost the 1992 election to Bill Clinton.

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

The Resolution Blog

APRIL 26, 2019

My biggest inspiration is Adam & Eve, because they came in and upended other agencies by taking their current advertising and re-inventing it. The only hiring policy I’ve ever had is I think it’s important to look around the room and see someone else who looks like you. What I really want to be is an agency that’s called upon.

Agency 120

Agency Pitching Energy Creativity 120

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. Branded Content (Native advertising) Permitted in Instant Articles. Monetization Options for Instant Articles.

Facebook 0

Facebook Mobile Analytics Advertising 0

Stephen Waddington

NOVEMBER 5, 2019

In the UK influencer campaigns are governed by existing Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) laws and regulations. The international influencer marketing market is expected to grow from £4.5 Beazley recently announced an influencer-only policy. billion in 2019 to £18.4

Insurance 68

Insurance Insurance Government Advertising 68

Reputation Us

APRIL 12, 2017

Each scenario is different and each organization has various internal policies and legal sensitivities to strategically address. Identify spokespersons before a crisis arises for both internal (executives/staff) and external (customers, public, media) communications. Good grief! SPOKESPERSON. This doesn’t have to be the CEO.

Crisis 74

Crisis Airlines Viral Corporate 74

Shift Communications

DECEMBER 6, 2021

And don’t limit your communications to internal communications —external audiences will be eager to hear about meaningful momentum as well. Continually reevaluating policies and practices is a must-do for DE&I. This post was contributed by our partners at TEN35, an advertising agency transforming brands through culture.

Communications 78

Communications Employee Financial Community 78

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Human Resources is uneasy about adopting an employee social media policy. My own experiences echo these findings. Pick Your Battles.

Marketing 87

Marketing Resources Technology International 87

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”.

Interviews 113

Interviews Publicity Technology Social Media 113

PR Conversations

JULY 5, 2017

Developing social media marketing policies. In a world where people are glued to their mobile devices even in parks on a sunny day, check out social accounts every other second and happily embrace the culture of liveblogging, it seems natural for brands to incorporate smm policies into overall communication strategies.

Infographics 63

Infographics Corporate Policies Reputation 63

PR Conversations

JULY 5, 2016

Bureaucratic archives – minutes of meetings, memorandums, policy documents – are often rewarding as they can challenge the organizational narrative. In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. Using an archive. and Macnamara, J.

Ethics 75

Ethics Software Meeting Policies 75

Beyond PR

MARCH 9, 2016

This revolution helped launch advertising, which evolved into marketing. Whether you’re rebranding your company’s image, externally connecting with prospects, internally encouraging adoption of a sales enablement tool, or emphasizing the importance of service level agreements, you’re selling. Be present. Be available. Be open.

Marketing 75

Marketing Meeting Resources Energy 75

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. We leverage a service called Voicestorm to engage internal ambassadors to learn and share industry news.

Technology 60

Technology Marketing eBook Training 60

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Improve internal communications. Because in a democracy, public opinion will ultimately shape public policy. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR Conversations

SEPTEMBER 10, 2014

advertisements ( advertising was part of the public relations division) regarding these positions appeared nationally on the radio, and in newspapers and magazines. Ferdinando Fasce presented a paper on the NAM PR campaign in World War II at the 2014 International History of Public Relations Conference – see Abstracts.

Publicity 67

Publicity Advertising Advertising Community 67

Waxing UnLyrical

JULY 18, 2011

We worked on a range of issues from judicial confirmations to Internet tax policy. That said, there are lots of very creative people in the UK and great things going on in tech (like Tweetdeck ), creative ( Moshi Monsters ), as well as advertising and PR. So I started looking at ways to connect with more people online.

Creativity 77

Creativity Local Comparison Groups 77

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. Again, another organisation would probably have brought up the customer complaint internally, discussed it over weeks, formed a solution to the problem, and implemented it.

Branding 53

Branding Brand Marketing Energy 53

Solo PR Pro

NOVEMBER 17, 2015

He was looking to expand on this and reach schools focused on public policy and international relations. The research findings provided unique insights into how public policy and public affairs schools are approaching content marketing, media relations, communications strategy and native advertising.

Creativity 40

Creativity Public Affairs Policies Survey 40

Solo PR Pro

SEPTEMBER 11, 2018

In addition to your fees, consider social media management and reporting tools, photo sourcing, and advertising. You need to determine whether your client’s internal staff is capable – both from a technical and capacity standpoint – to handle any aspect of social media management, including content creation and monitoring.

Social Media 45

Social Media Media Resources Measurement 45

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. Because in a democracy, public opinion will ultimately shape public policy.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Buzzstream

DECEMBER 4, 2024

So I am in this really tricky spot where I have to find something relevant enough so that the link equity and SEO values there, but clearly my really close stuff was like too advertising. With a lot of these other avenues and you got SEO there’s like advertising or influencer marketing. Vince: Yeah. Victoria: Yeah. Vince: Yeah.

Digital PR 71

Digital PR SEO Agency Pitching 71

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. In this business, we’ve all had humorous client requests or reporters that have asked for things that seemed a bit out of bounds.

Marketing 50

Marketing Wireless Software Journalism 50