Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. What are the PR industry trends for the new year? One example?

Trends 333

Trends Industry Government Data 333

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Shift Communications

JUNE 24, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Let’s explore each of these.

Advertising 109

Advertising Advertising Strategy Publicity 109

PRSay

JANUARY 3, 2025

A separate Forbes analysis found that consumers often have negative reactions to AI-generated content, and many (especially Millennials and Gen Z) can easily spot it in advertisements, email copy, social media posts, and calls to action. That doesnt mean PR professionals should avoid these tools entirely.

Trends 97

Trends Brand Branding Publicity 97

5W PR

JANUARY 26, 2025

Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications.

Strategy 78

Strategy Brand Branding Employee 78

Prowly

APRIL 23, 2025

But by employing PR-centric strategies to measure and manage brand perception, you can steer your brand toward positive associations and lasting loyalty. Brand perception measurement: the basics Brand perception refers to what the public thinks and feels about your brand, regardless of the messages you put out.

Publicity 104

Publicity Brand Branding Airlines 104

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership.

Marketing 195

Marketing Measurement Advertising Advertising 195

5W PR

FEBRUARY 15, 2025

PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results. A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising.

Brand 78

Brand Branding Storytelling Exercises 78

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. The result was an all-boats-rise in the advertising market.

Media 230

Media Advertising Advertising Measurement 230

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. by Frank Strong. Consumption.

Measurement 129

Measurement Analytics Tools Survey 129

PRSay

JANUARY 9, 2018

And we’re part of fully integrated teams across disciplines — public relations, advertising, shopper marketing, direct — resulting in a more consistent customer journey and improved ROI. Measure and win: We’re under more pressure to prove PR’s value through measurement.

Measurement 126

Measurement Creativity Groups Analytics 126

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. I have a quasi dotted line into the rest of the executive leadership team.

Banking 199

Banking Marketing Measurement Meeting 199

Prowly

APRIL 10, 2025

It encompasses a brands presence across multiple channels, including search engines, social media, websites, advertisements, and physical locations. The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels.

Brand 104

Brand Branding How To Engineering 104

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. Most of the social media platforms have courses you can take on their advertising products.

Google 157

Google Course Survey YouTube 157

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. If there’s anything marketing has a lot of, then it’s metrics. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Rock the Status Quo

JULY 30, 2014

If you don’t have the ability to be strategic and create metrics around your desired end goal – outcomes – you are limited to measuring more nebulous things, such as mentions, reach, engagement and awareness. Even AVEs (advertising equivalencies). Attaining and exceeding goals is measurement nirvana.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Deirdre Breakenridge

MAY 24, 2016

Are you trying to educate listeners and use your podcast as a thought leadership platform? Tip #4: Measure success with numbers. Podcast measurement is easy because you can go by the numbers. Do you want to monetize your podcast (how much by when)? Are you interested in creating a network that goes beyond your podcast show?

Energy 190

Energy Mobile Community Measurement 190

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

Landis PR

NOVEMBER 4, 2024

Spin Sucks is hosted by Gini Dietrich, the creator of the PESO model used by thousands of communications professionals to build a metric-based strategic framework to help them track and measure progress toward their goals.

Storytelling 52

Storytelling Analytics Leadership Trends 52

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. There are now well over 200 streaming services available today with 85% of U.S. by 2024. .

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. There are now well over 200 streaming services available today with 85% of U.S. by 2024. .

Trends 170

Trends Advertising Advertising Video 170

Prowly

FEBRUARY 20, 2025

Make sure your goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound). To achieve this, you'll use a mix of public relations, thought leadership content on your blog, podcast appearances, and collaboration with industry influencers. Budget Advertising : $15,000 for social media ads and influencer partnerships.

Writing 104

Writing Communications How To International 104

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. Marketing measurement statistics. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 24) In advertising, we trust.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Onclusive

AUGUST 30, 2017

Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live. This article is your introduction to pairing the art of public relations with the science of measurement to impact your business.

Tools 170

Tools eBook System Trends 170

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs.

Technology 227

Technology Data Big Data Measurement 227

Konnect Agency

FEBRUARY 27, 2025

Set Measurable Goals and Track Key Metrics You may be data-driven, but are you SMART with your data? Establishing clear, measurable marketing objectives using the SMART frameworkSpecific, Measurable, Achievable, Relevant, and Time-boundensures your goals are well-defined and actionable.

Marketing 52

Marketing Storytelling Local Measurement 52

Beyond PR

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? . Conversion — Measure downstream activity and business impact.

Measurement 72

Measurement Media B2C B2B 72

NewsWhip

JUNE 14, 2023

Anonymous User in Marketing and Advertising “Simple UI; easy to use. The post NewsWhip wins G2 Leadership Badges for Summer 2023 appeared first on Newswhip. With the ability to add almost any website, and most social accounts, we’re on top of the conversation, even if it’s just starting.”-

Leadership 78

Leadership Software Customer Service Small Business 78

Landis PR

MARCH 17, 2025

But with all the different ways to measure how do you pick the best one? Cutting and pasting impressions or advertising equivalency and shooting off an email isnt the same as a short intro of, Good news, Susie Client! Are you creating a thought leadership program? Here are a few ways to tailor ROI reports to specific clients.

Analytics 59

Analytics Measurement Data Software 59

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. The perceived strengths were traditional written communication, strategic management and leadership and management.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Consumer Course 245

Onclusive

DECEMBER 17, 2018

AirPR developed the Power of Voice metric as a way to measure the quality of a brand’s media coverage in relation to its competitors, and invented PR Attribution to measure the real impact that content is having on a company’s bottom line. AirPR was founded in 2011 and is headquartered in the San Francisco Bay Area.

Analytics 150

Analytics Data Big Data Technology 150

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. Content quality, including a sentiment analysis.

Exercises 136

Exercises Comparison B2C International 136