Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

Creativity 103

Creativity B2B Examples Marketing 103

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period.

Crisis 464

Crisis Publicity Exercises Financial 464

5W PR

APRIL 16, 2025

Marketing wellness products and services to diverse audiences requires a nuanced understanding of cultural values, traditions, and health beliefs. Many wellness brands have learned difficult lessons about cultural missteps through public backlash and damaged reputations.

Brand 78

Brand Branding Marketing Local 78

5W PR

NOVEMBER 25, 2024

From natural disasters to economic downturns, these challenges can significantly impact a hotel’s operations and reputation. However, a well-crafted marketing strategy and a strong focus on recognition can be powerful tools to help hotels weather these storms and emerge stronger than before.

Hotels 78

Hotels Crisis Marketing Policies 78

5W PR

JANUARY 3, 2025

Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. The Power of Representation At the heart of inclusive beauty marketing lies the power of representation.

Marketing 78

Marketing Consumer Storytelling Advertising 78

Onclusive

JUNE 24, 2020

Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. The talent market in many industries is tighter than ever. Marketers look beyond products.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

MAY 17, 2016

Although they’re sometimes confused, public relations and marketing are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. Reputation. We offer quality over quantity. Return-on-Investment.

Brand 195

Brand Branding Marketing Advertising 195

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

Publicity 203

Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. In the UK others speculate that businesses will “trade down” to PR by cutting more expensive marketing programs. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper.

Comparison 296

Comparison Advertising Advertising Reputation 296

Contently - Strategy

SEPTEMBER 30, 2024

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.

Social Media 109

Social Media Privacy Brand Branding 109

Contently - Strategy

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. The reason influencer marketing is so effective is because influencers have already built a loyal following of people who trust their opinions.

Storytelling 87

Storytelling Marketing Travel Case Study 87

Reputation Us

OCTOBER 16, 2023

According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid reputation. The Big Players Consumer Reports and J.D.

Reputation 167

Reputation Consumer Report Ethics 167

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. It remains the primary content distribution channel for marketers. In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. When to use Facebook for B2B marketing. Advertising offers a strong return.

B2B 344

B2B Facebook LinkedIn Small Business 344

5W PR

NOVEMBER 27, 2024

Defining a Unique Selling Proposition (USP) The cornerstone of successful destination marketing is a strong USP. This narrative should be reflected in all branding, from the logo and color palette to the marketing materials and customer interactions. Consider paid advertising to reach a wider audience and target specific demographics.

How To 78

How To Marketing Hotels Local 78

Cision

DECEMBER 6, 2017

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes.

How To 223

How To Marketing Storytelling Measurement 223

ImPRessions - Crenshaw Communications

JULY 27, 2021

Conferences represent a new avenue, and one that college students should be more aware of before they enter the job market. They all work together to build an organization’s reputation. . PR is not marketing. PR and marketing can both promote products, but in different ways. You need excellent research skills.

Conference 368

Conference Pitching Writing Agency 368

Flack's Revenge

DECEMBER 4, 2018

The reputation hits come from many directions. Are the waters safe for social media marketing? interestingly, this Digiday articles says Facebook advertisers are staying the course ). Are the social media waters still safe for marketing? Is Facebook still a good place to invest in social media marketing?

Social Media 174

Social Media Marketing Media Facebook 174

5W PR

NOVEMBER 27, 2024

Implementing effective PR strategies allows organizations to navigate these challenging times, protect their reputations, and build stronger relationships with stakeholders. Reputation Management for Protecting and Rebuilding Brand Image Crises can significantly impact an organization’s reputation.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing. Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. Today’s PR is specialized.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript. Bryan: Yeah. Paul: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The post 6 Ways To Use PR To Build Brand Marketing appeared first on Crenshaw Communications.

Brand 185

Brand Branding Marketing Wireless 185

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 90

Marketing Pinterest Radio Instagram 90

Prowly

APRIL 23, 2025

Misaligned perceptions can lead to lost customers, a rusted reputation, and lower trust. Trust and reputation hinge on this perception, as it directly impacts consumer sentiment and media coverage. And thus position the brand as resilient during market challenges or crises. Nobody wants the Titanic to happen again.

Publicity 104

Publicity Brand Branding Airlines 104

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. We could do marketing mix optimizations and even ROI, but PR was always on the outside of that.

Banking 199

Banking Marketing Measurement Meeting 199

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. The market opportunity this creates for Cision as the clear global industry leader in enabling data, tech, and measurement for them is huge.

Communications 0

Communications Publicity Media Measurement 0

Agility PR Solutions

JUNE 12, 2019

A new study from The CMO Club and Reputation Institute identifies the increased need for a reputation management system that transcends traditional tracking systems, including Net Promoter Scores, product brand tracking and advertising recalls. In […].

Reputation 105

Reputation System Analysis Study 105

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

What does this mean for digital advertising? How can marketers cope? Op-ed pieces and bylined articles are a staple in politics, but they’re equally effective for entrepreneurs and business leaders who want to communicate their ideas and build a reputation for bold thinking. What does it do for publishers? Call-to-Action.

Leadership 353

Leadership Insurance Insurance B2B 353

Reputation Us

NOVEMBER 15, 2021

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Recognizing The Big Risk. Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. B2B Content Marketing ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones.

Journalism 185

Journalism Advertising Advertising SEO 185

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

Social Media 149

Social Media Marketing Media B2B 149