Sword and the Script

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” 57% are neutral about trust in NGOs.

Government 152

Government Survey Ethics Media 152

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. This transition affects everything from audience targeting and campaign measurement to personalization and attribution. This method has seen a resurgence as privacy concerns grow.

Privacy 78

Privacy Marketing Advertising Advertising 78

Sword and the Script

JANUARY 21, 2025

A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency Last year I spotted disturbing results of a survey included in a SmartBrief newsletter championed by the Public Relations Society of America (PRSA).

Google 157

Google Course Survey YouTube 157

The Proactive Report

APRIL 13, 2018

For example, a company that distributes O-rings and seals surveyed their customer base and discovered that a fair percentage of recent customers had found information about them online. Measuring awareness. Measuring interest. Measuring conversion. Measuring advocacy. Are more people searching for you by name?

Measurement 138

Measurement Analytics Google Social Media 138

5W PR

APRIL 12, 2025

This addition reduced perceived wait times by 40% according to guest surveys. Wellness and Relaxation Features as Marketing Focal Points The demand for wellness-focused amenities in water parks has grown significantly, with 65% of visitors expressing interest in relaxation areas according to a 2022 IAAPA survey.

Trends 78

Trends Strategy Publicity System 78

Prowly

APRIL 10, 2025

It encompasses a brands presence across multiple channels, including search engines, social media, websites, advertisements, and physical locations. The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels.

Branding 104

Branding Brand How To Engineering 104

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Survey 118

Survey Media Relations Corporate Communications 118

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. by Frank Strong.

Measurement 129

Measurement Analytics Tools Survey 129

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

PRSay

JANUARY 3, 2025

According to one customer survey , 86% of customers say authenticity helps them determine which brands to support. In contrast, consumers love it when brands feel real and authentic. For many people, a companys authenticity is the deciding factor when deciding which brands to buy from and which to ignore.

Trends 97

Trends Branding Brand Publicity 97

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 97

Measurement Communications Survey B2B 97

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. PR is a broad discipline.

Measurement 87

Measurement Survey Web Software 87

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The survey polled, 2,400 senior managers (U.S.) Try our services.

Survey 104

Survey Trends Marketing Creativity 104

5W PR

NOVEMBER 27, 2024

Consider paid advertising to reach a wider audience and target specific demographics. Gather feedback through surveys and reviews to identify areas for improvement and continuously enhance the customer experience. Optimize the website for search engines, ensuring it’s mobile-friendly and easy to navigate.

How To 78

How To Marketing Hotels Local 78

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Again, we have the issue of lack of appropriate measurement tools.

Measurement 225

Measurement Tools eBook Content Marketing 225

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 68

Survey Measurement Communications Advertising 68

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys–Typically this will involve before-and-after surveys regarding awareness of your brand.

Measurement 90

Measurement How To Television Analysis 90

5W PR

APRIL 28, 2025

According to a GameIndustry.biz survey, companies that responded to crises within the first 12 hours experienced 32% less negative social media engagement compared to those that waited longer. The first 24-48 hours after a controversy emerges are critical.

Crisis 78

Crisis Guidelines Community System 78

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. Paid media and advertising statistics. Marketing measurement statistics. 9) Even advertisers want to invest in PR. PR Salary Survey ). 21) The sinking confidence of social advertising metrics. 24) In advertising, we trust.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Here’s a look at the top challenges facing PR according to the survey – and some ideas for what you can do about it.

Survey 165

Survey Measurement System Education 165

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 3) Earned media improves advertising effectiveness.

Study 162

Study Media Relations Media B2B 162

Cision

NOVEMBER 11, 2016

or (what we particularly like) regular, ongoing consumer and other surveys to produce usable, newsworthy data. This included commissioning a consumer survey on campus safety which led to broadcast and other coverage. In the near future, I do see an increase in measurement, metrics, and quantifying value.

Communications 253

Communications Data Local Survey 253

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 169

B2B Blogging Study Survey 169

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

Reputation 94

Reputation Measurement Branding Brand 94

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Branding 104

Branding Brand How To Measurement 104

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand.

Measurement 78

Measurement Publicity Television Analytics 78

Agility PR Solutions

FEBRUARY 2, 2020

Virtually all respondents in a new survey (98 percent) believe customer attention metrics will drive value for their organizations by improving mobile advertising outcomes—but less than half feel confident in their ability to measure granular mobile ad metrics.

Mobile 78

Mobile Measurement Marketing Survey 78

Stephen Waddington

FEBRUARY 4, 2019

Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and data imperfect. Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast.

Measurement 90

Measurement Analytics Comparison Advertising 90

Sword and the Script

MAY 6, 2017

That’s according to new YouGov survey ( PDF results ) as reported by Ayaz Nanji for MarketingProfs : Are Ads Adjacent to Offensive Content Viewed as Endorsing That Content? The inability to account for context is, I believe, one of the biggest knocks against advertising at scale, including remarketing. 3) Context in measurements.

Measurement 74

Measurement Marketing Survey Advertising 74

Shift Communications

JUNE 12, 2017

The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. Where we are deficient in our measurement of public relations (as well as marketing) is in answering the why questions. Time, effort, and money.

Measurement 147

Measurement Data Study Advertising 147

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. The survey isolates answers from bloggers who report “strong results.”

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Sword and the Script

OCTOBER 6, 2015

Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. The survey found considerable organizational confusion as to what effective content marketing looks like.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. The survey also found that just 11.5 by Frank Strong. Or near-zero.

Mobile 60

Mobile Survey Marketing B2C 60

Landis PR

MARCH 17, 2025

But with all the different ways to measure how do you pick the best one? Cutting and pasting impressions or advertising equivalency and shooting off an email isnt the same as a short intro of, Good news, Susie Client! Im not suggesting you go crazy with 50% + targets, but incremental gains are measurable.

Analytics 59

Analytics Measurement Data Software 59

PRSay

DECEMBER 28, 2021

Know how to measure the success of your campaign. Even a simple one-question survey can catalyze your workflow. An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing. and an invaluable time-saver.

Marketing 210

Marketing Apparel Data Software 210

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. Measure against your KPIs to assess effectiveness.

Examples 104

Examples How To Product Launch Print 104