Bianchi Biz Blog

JANUARY 16, 2025

Media Profile is one of the largest independent firms in Canada. Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry. This creates a large pool of talent for all marketing, PR, advertising and communications companies. million (84.6% of population) Facebook : 26.59

Print 100

Print Marketing Instagram Newspapers 100

PRSay

SEPTEMBER 21, 2018

Traditional media is defined as outlets with an offline component, like a tangible newspaper or TV feed, as well as their online version. Digital-only media — This refers to outlets with multiple staffers and advertisers that exist only online: BuzzFeed, Business Insider, Quartz, Refinery29.

How To 153

How To Media Nonprofit Newspapers 153

PRSay

DECEMBER 12, 2018

This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads. That’s why YOU are the secret weapon for brands who either don’t have the budgets to compete with advertising or who have already reached the point of diminishing returns with advertising.

Pitching 120

Pitching Strategy Film Advertising 120

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. Reporters review business social media profiles. What can PR do about it?

Survey 88

Survey Media Relations Report Media 88

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 500 million hours of videos are watched on YouTube each day. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.

YouTube 136

YouTube Video Training Survey 136

Critical Mention

OCTOBER 7, 2020

YouTube has also announced its plans for its version of a short-form video platform called Shorts. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. That’s part of the reason that advertising spend on online video is up 114% since 2014. .

Trends 105

Trends YouTube Tourism Video 105

Critical Mention

NOVEMBER 20, 2020

According to a study done by Google, 6 out of 10 millennial YouTube subscribers say that they trust creators and influencers more than celebrities or TV personalities. They take the time to build trust with their audience, which means they have a bigger influence over their buying potential.

Tourism 157

Tourism YouTube Radio Social Media 157

Cision

JUNE 29, 2015

No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.

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Comparison Television Print Social Media 120

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles. A reset on advertising spend.

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Marketing Content Marketing Data Social Media 213

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. She believes the same issues apply in advertising and PR.

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Government Education Print Ethics 103

Bad Pitch Blog

JANUARY 16, 2010

The secret: Facebook Advertising. What makes Facebook Advertising so effective for a job seeker is that it is allows you to target your ad to the specific audience you want to reach. And while plenty of people are advertising on the social media network, how many of them are looking for a job? Grant certainly does.

Facebook 71

Facebook Advertising Advertising Pitching 71

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society.

Media 113

Media Radio Television Sports 113

Bad Pitch Blog

NOVEMBER 1, 2010

In the past, I''ve noted how media relations folks can learn a thing or two from political campaigns. And it''s even easier to do in 2010 thanks to things like social media. But this year, when more is being spent on political advertising than was spent in the 2008 presidential elections, I''ve also witnessed what not to do.

Radio 51

Radio YouTube Mobile Advertising 51

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Where I might read Amazon reviews before purchasing a product, my son goes right to the source that is most relatable to him.

Brand 83

Brand Branding Marketing Ethics 83

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. Advertising is a distant third. over the next 12 months.

Marketing 79

Marketing Publicity Survey Study 79

Waxing UnLyrical

DECEMBER 4, 2018

Influencer marketing has been around for over a decade with the rise in popularity of YouTube. It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. Dawn Buzynski leads the award-winning public relations team at Strategic America.

Trends 85

Trends Marketing Real Estate Public Affairs 85

Presspage

AUGUST 20, 2019

This begins with a strategic, prioritized approach to securing earned media. Earned media is exposure won through media relations : news coverage on- and offline, op-eds, blogs, podcasts, and media discussion of your brand. Paid media , like traditional advertising, marketing, and sponsored content.

Media 74

Media SEO Resources YouTube 74

Burrelles Fresh Ideas

OCTOBER 10, 2023

From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. You also need to keep track of the media coverage and engagement your video content receives. YouTube Analytics) and social media platforms (e.g.,

Video 88

Video Publicity Marketing Analytics 88

The Resolution Blog

APRIL 26, 2019

My biggest inspiration is Adam & Eve, because they came in and upended other agencies by taking their current advertising and re-inventing it. Are most of your projects traditional media relations or are you looking at social? What I really want to be is an agency that’s called upon. What’s the makeup of each campaign?

Agency 120

Agency Pitching Energy Creativity 120

Bianchi Biz Blog

SEPTEMBER 5, 2024

Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The Most Popular Social Media Channels in Finland Youtube : 4.46 YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. million users Facebook : 3.59

Marketing 100

Marketing Radio Automotive Television 100

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Stephen Waddington

FEBRUARY 12, 2019

1 Media relations The first area of transformation to consider is where traditional media relations programmes can be modernised. I’d urge teams to breakdown media relations workflow and consider how each area can be modernised. It’s stood the test of time. #1

Publicity 79

Publicity Community Pinterest Reputation 79

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. Marketing comes in many different shapes and sizes. However, digital marketing isn’t the only way to connect with your audience.

Company 96

Company Marketing Social Media Analytics 96

MaccaPR

SEPTEMBER 3, 2014

Nissan (largest indoor illuminated advertising billboard). “Ninety percent of the companies that we work with want the video of their Guinness World Record event to ‘go viral’ via YouTube – which makes sense in terms of value of the exposure online,” marvels Antoniou. Go Online or Go Home.

Viral 88

Viral Marketing Guidelines Local 88

Landis PR

APRIL 29, 2024

Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The Most Popular Social Media Channels in Finland Youtube : 4.46 YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). Courses taught: Introduction to Public Relations, Public Relations and Advertising Writing, Health Communications, Non-profit Communications, Special Topics: Bateman PR Campaigns.

Education 107

Education Course Nonprofit Resources 107

Critical Mention

NOVEMBER 22, 2019

What is Earned Media? Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Earned Media is comprised of coverage that comes from a variety of sources and mediums.

Radio 80

Radio Media Newspapers Sports 80

MaccaPR

JANUARY 6, 2015

His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Critical Mention

JANUARY 24, 2020

Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising. Top Ways the Media Impacts Politics with Online News. Plus, breaking news gives talk-show and radio hosts topics to talk about as well.

Radio 77

Radio Media Television Social Media 77

PR Conversations

JULY 24, 2014

For years, Christie’s has been relatively traditional and conservative, with its public relations efforts mostly residing in media relations and publicity, typically news coverage of dazzling record-breaking auction sales. On the other hand, Sotheby’s seems to have adopted a more proactive approach to interact with its publics.

Marketing 87

Marketing Video Communications Reputation 87

Critical Mention

OCTOBER 29, 2019

For instance, let’s say your organization has published a video with the intention to advertise its product and increase sales, however, your audience has taken to social media to criticize the video’s marketing strategy. Another must-have trait PR pros should have is the ability to think strategically when faced with sudden changes.

Radio 92

Radio Television Social Media Sports 92

MaccaPR

DECEMBER 19, 2016

Paid Social Media Ads - Don't forget that boosting social media posts about your new content offering can help increase visibility with new audiences. We recommend that our clients advertise on at least one of their social channels to their target market. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

FEBRUARY 4, 2020

The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. Critical Mention adds YouTube and podcasts to sources monitored. She also supports programming for 10 social media channels. How did it work? 11) Quick hits.

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Software Analysis Data Technology 121

Sword and the Script

JANUARY 1, 2019

2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. If you are going to invest in PR and media relations , then you want to get the most out of it. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 4) Build or Buy an Audience?

Content Marketing 61

Content Marketing Survey B2B Google 61

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Books, webinars and podcasts have risen in popularity now that more people are spending time indoors.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

NOVEMBER 13, 2019

Instant access to earned media such as positive company mentions can be extremely beneficial for your organization. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Real-time alerts help businesses instantly share important news and mentions to its audience.

Publicity 74

Publicity Employee Analysis Radio 74

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. most of you?),

Pitching 43

Pitching Journalism Tools Social Media 43