ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers.

Marketing 310

Marketing Product Launch Corporate Viral 310

Marketwired

APRIL 21, 2016

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. When most brands invest in social media, they make the same mistakes often. Grassroots methods.

Viral 100

Viral Social Media Guidelines Groups 100

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

ImPRessions - Crenshaw Communications

APRIL 14, 2020

The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Others have struggled to strike the right note in such a serious situation.

Hotels 282

Hotels Branding Brand Guidelines 282

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. This idea makes sense. Who sees it, shares, likes, comments?

Data 159

Data Media Software Viral 159

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 88

Advertising Advertising Ethics Fashion 88

Flack's Revenge

DECEMBER 4, 2014

The first post was about the distorted view many have about Asian (and Chinese, in particular) media. Despite the heavy (and humorless) hand, if you think the state of media there leaves no room for PR stunts, viral marketing, and click bait, guess again. This week I share a few articles that support and refute this perception.

Government 196

Government Viral Journalism LinkedIn 196

Prohibition

MARCH 16, 2022

The value of social media for small businesses is immeasurable. The average social media user spends 2.5 Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this.

Small Business 71

Small Business Advertising Advertising Social Media 71

Sword and the Script

OCTOBER 14, 2014

In the liberty of an abstract context, I’d re-introduce Ello and the new social network’s noble concept that there’s a better model than advertising. Virality, or appearance of virality, can be fabricated for a price. Rethinking How Advertising is Bought and Sold. Social Media facebook rant social media advertising'

Facebook 130

Facebook Real Estate Advertising Advertising 130

Cision

JUNE 29, 2017

The Earned Media Data Disconnect. The marketing department can be split into three types of media — paid, owned and earned. Owned media is easy to report on, you own the channels and that data should easily be available to you. Is there an emotional response it invites on social media? Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. Here are some other brands that captured attention in the news and on social media.

Advertising 78

Advertising Advertising Branding Brand 78

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). million worth of media coverage.

Viral 88

Viral Marketing Guidelines Local 88

Sword and the Script

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. I couldn’t agree more. >>>

B2B 158

B2B Marketing Advertising Advertising 158

5W PR

OCTOBER 21, 2019

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. Consider the option of putting an ad into a viral video on Facebook. All of these factors need to be considered when making media purchases. You may just find that this approach pays off in even larger quantities.

Advertising 76

Advertising Advertising Marketing Viral 76

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 106

Viral Advertising Advertising Facebook 106

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts.

Media 202

Media Storytelling Technology Data 202

Melissa Agnes

FEBRUARY 24, 2015

Part 1: Debunking the Unpredictability of Social Media and the Digital Landscape. Social media’s impact on crisis doesn’t just exist for organizational crises or emergencies such as natural disasters. World leaders are currently fighting in a war of ideas where social media plays a threatening role.

Social Media 113

Social Media Viral Crisis Management How To 113

Cision

MAY 12, 2017

They also invested too heavily in paid media vs. earned/owned. The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics. This tactic worked until Google’s Fred update arrived. Contact us today!

Google 259

Google Digital PR Mobile SEO 259

Prowly

FEBRUARY 26, 2025

The traditional approach to public relations is known to focus on press releases and curating perfect media lists. Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. What is digital PR and does it need a rethink?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Unveiling surprising facts or data can also make your online PR content go viral. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths.

Digital PR 251

Digital PR How To Small Business Analysis 251

Contently - Strategy

AUGUST 30, 2024

According to a study from Oracle and Brent Leary, “ 80% of consumers have purchased products in direct response to social media content. When it comes down to it, consumers are skeptical of businesses, so it’s no surprise they trust social media influencers, peers, and celebrities to give them advice on new products.

Storytelling 85

Storytelling Marketing Travel Case Study 85

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet. Click Here. #1:

Social Media 120

Social Media Media Instagram Advertising 120

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. Moreover, CCOs cannot control those functions that have the potential to exert a large influence over corporate reputation, like HR and advertising. Over 80% of companies now have an employee social media policy.

Trends 199

Trends Corporate Employee Analysis 199

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. followers, it’s in the same viral sphere as Duolingo. The average consumer’s attention span is short. Long-winded promotional copy and “swipe to learn more!”

Video 148

Video Branding Brand Instagram 148

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

The undisputed champ, if you measure by quality and quantity of positive media coverage, is Dunkin’ Donuts. Media and social coverage even referred to a (barely existing) backlash, which only made the news more shareable. A brand nickname is like a viral video. You may want it badly, but it can’t be forced.

How To 101

How To Viral Advertising Advertising 101

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Popeyes’ official social media channels hadn’t hinted at a launch, there was no long-running countdown on their website and media organizations had yet to break the news.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Cision

AUGUST 1, 2016

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Semantic search was supposed to diminish the importance of keywords in search, but for social posts, promotion and advertising, you want to mirror the language that other people are using.

Social Media 84

Social Media Media Customer Service Measurement 84

Stephen Waddington

JUNE 28, 2017

Advertising Equivalent Value (AVE) has mutated into a new form of measurement for the digital and social age called Earned Media Value (EMV). AVE metrics are determined by calculating the equivalent advertising cost for earned content. You can trace its roots via a viral-like mutation back to AVE. It’s nonsense.

Measurement 0

Measurement Advertising Advertising Viral 0

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. The end result is (ideally) an increase in revenue as well. . #1

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

MAY 26, 2016

For all the upheaval in traditional media and the conversion to digital everything, the fundamental formula for telling stories and gaining public awareness remains the same. As marketing and advertising become more data-driven and trackable, PR professionals will be expected to deliver the same kind of metrics and attribution.

Viral 136

Viral Creativity Advertising Advertising 136

PRSay

OCTOBER 5, 2021

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. That is traditionally the advertising and marketing function.

Employee 217

Employee Leadership Crisis Management Viral 217

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Audacity can add authenticity.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

MARCH 11, 2019

Social media is changing the way companies communicate internally and externally. “The business-to-consumer, business-to-business, and external-internal breakdowns on social media are no longer clear,” writes thecompany10, who recommends that companies to shed their preconceptions about how to communicate.

Trends 151

Trends Communications Employee Enterprise 151

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. more views. billion people.

Infographics 235

Infographics Case Study Content Marketing Video 235