Cision

AUGUST 9, 2017

Your public relations and communications programs should be the most vital part of your company’s media strategy. For decades, marketing and advertising professionals have had the upper hand when it comes to demonstrating the impact of their work. Because consumers trust earned media more than any other marketing form.

Communications 185

Communications How To Media Measurement 185

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. It demanded the addition of new strategies, new skills, new considerations, and even new job titles.

Technology 266

Technology Television Web Social Media 266

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are some of the differences in building a communications strategy on a national level compared to a local level? What are the main components of a successful PR strategy?

Communications 253

Communications Data Local Survey 253

Rock the Status Quo

SEPTEMBER 3, 2014

Calling themselves advertising agencies or interactive agencies feels dated, and while they might have a public relations department (or person), calling themselves a public relations agency is too limited – so they substitute the word digital. Dollars spent on advertising just aren’t what it used to be.

Agency 188

Agency SEO Advertising Advertising 188

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. But what does all this mean for the media relations component of public relations strategy?

Strategy 106

Strategy Publicity Media Video 106

5W PR

JANUARY 22, 2019

When a message goes out, is it public relations or advertising? If that sounds a lot like advertising to you, that’s understandable, because advertising does seek to perform some of those same functions and create some of those same results. While PR and advertising do often intersect, there are some key differences.

Advertising 74

Advertising Advertising Enterprise Print 74

Cision

JUNE 6, 2017

As traditional methods of reaching a mass audience dry up or become too competitive, connecting to a borrowed audience has become a mainstream marketing strategy. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239

Marketing Television Handbook Web 239

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Have you been recommending a change in strategy regarding social media? He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. How does client research inform marketing strategy? The importance of research in developing marketing strategy cannot be overstated. How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

PRSay

NOVEMBER 20, 2024

Local news has lost 60% of its advertising revenue in the past decade, and 80% over the last 20 years. 19 for Strategies & Tactics Live on LinkedIn. John Elsasser, editor-in-chief of PRSA’s award-winning Strategies & Tactics publication and host of S&T Live , asked Franklin what bright spots appear in Medill’s report. “At

Local 139

Local Newspapers Journalism Radio 139

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. 1) In advertising, we trust.

Advertising 62

Advertising Advertising Print Study 62

5W PR

FEBRUARY 17, 2020

While the ultimate goal – building a positive brand reputation – is the same in all cases, the strategy to leverage each kind of media is distinct. This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels.

Media 103

Media Print Advertising Advertising 103

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. What are the main components of a successful PR strategy? How do analytics drive PR strategy? He began as a radio reporter before transitioning to PR in 1999.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

MAY 27, 2015

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. If you remember back in the day when PR folks would print their press kits, you already understand what a digital media kit is. You’ve got it. Click to enlarge.

Media 120

Media Trade Shows Print Advertising 120

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few. And, while the categories may vary, there are some tried and true strategies to help your speakers secure coveted spots. Don’t start conference outreach without an “agenda.”

Conference 120

Conference Print Trade Shows Advertising 120

Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. Cision’s free white paper, “ Brand Journalism: From Awareness to Lead Generation ,” discusses the best strategies for telling impactful stories that resonate with your audience.

Journalism 120

Journalism Branding Brand Fashion 120

ImPRessions - Crenshaw Communications

APRIL 26, 2016

An exec I worked with once told me he didn’t exist until he saw his name in print. PR is least effective at: Substituting for advertising. When a company wants to control the content of the message, the amount of space or airtime and the frequency of the message, they choose advertising. Operating in a vacuum.

Print 120

Print Advertising Advertising Survey 120

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

Communications 193

Communications Sports Journalism Fashion 193

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. largely centers around advertising.

Media 102

Media Advertising Advertising Print 102

Cision

JANUARY 25, 2016

The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. Here’s a quick look at the first three steps brands should take to ensure a successful content marketing strategy: 1. John Deere’s case goes back to 1895 when they launched “The Furrow,” now a print and electronic monthly publication.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Doing this requires some thoughtful planning and strategy, so getting out ahead and planning out the next 18 months is usually how I’ve approached this.

Print 120

Print Tourism Transportation Film 120

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 30) “Marketing and branding strategy.”. 30) “Marketing and branding strategy.”.

Employee 146

Employee Print Writing Survey 146

Contently - Strategy

SEPTEMBER 21, 2018

No brand wants their content strategy to stall at Phase 0, a hectic and emotionally stressful state we call content chaos. Content marketing isn’t just a constant stream of advertisements. Some of those pillars like strategy and analysis call for full-time oversight.

Content Marketing 110

Content Marketing Print Analysis Data 110

Wadds Inc.

JANUARY 26, 2023

There are fewer media outlets as a result of advertising revenue shifting to digital media. Newsletters, podcasts and video are all growing as channels alongside app, online and print publications according to a Reuters Institute Report. The owned and social media strategy approach is used by publishers themselves.

Pitching 124

Pitching Media Print Social Media 124

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Want to learn how to include word-of-mouth marketing in your PR strategy? Get our free white paper!

Social Media 120

Social Media Facebook Print Twitter 120

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. Heck, you’re better off printing the tweet and posting it in the bathroom stall! On Twitter, that’s even worse.

Social Media 123

Social Media Marketing Media LinkedIn 123

PRSay

JUNE 15, 2020

The COVID-19 pandemic has turned consumer behavior upside down but, in recent weeks, we have seen states begin to devise and even implement strategies for slowly reopening. Without large-scale events as an advertising vehicle, businesses need to think outside the box to reach these customers. Support LGBTQ charities.

Consumer 109

Consumer Travel Local Community 109

Waxing UnLyrical

JUNE 26, 2013

While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. Outline your strategy – make sure it fits the goal. All marketing related costs, such as advertisement and print costs, should be recorded separately and tallied up at the end. Set a clear, measurable goal.

Creativity 103

Creativity Measurement Print Analysis 103

Bianchi Biz Blog

DECEMBER 5, 2024

Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. Business Plus – Monthly print and online business news outlet. Social media use, meanwhile, continues to rocket, across a growing number of platforms.

Radio 84

Radio Sports Marketing Local 84

The Proactive Report

DECEMBER 21, 2015

Campaign Data: Used to execute campaigns and define plans, strategies, and practices employed by those executing campaigns e.g. Distribution channels, messaging, media targets, publishing schedules, etc. Perception Data: Used to gauge how people are responding to your efforts and what to do next to optimize your strategy.

Data 100

Data Advertising Advertising Measurement 100

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Presspage

NOVEMBER 6, 2017

With the added value of qualitative analysis, it’s possible to keep track of your performance and use it to base future predictions and strategies on. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE).

Measurement 97

Measurement Comparison Advertising Advertising 97

Prohibition

FEBRUARY 11, 2021

We’re willing to hedge our bets and say that your B2B marketing strategy didn’t exactly take off as you’d hoped last year…. How should I plan my 2021 B2B marketing strategy? Flexibility is vital to 2021 B2B marketing strategies and approaches need to be centred on clients. You’re not alone.

B2B 62

B2B Strategy Marketing How To 62

Sword and the Script

JULY 28, 2020

>>> Looking for a consulting partner with the content chops to build a sound strategy and execute? At the time, digital advertising was squeezing print publications, but as a long time PR professional, it was a shock to see the company close so suddenly. Give our services a try. In 2013 it shuttered after 30 years.

Content Marketing 108

Content Marketing Marketing B2B Advertising 108

Cision

OCTOBER 27, 2016

While it is still critical to facilitate contextual interactions with buyers on a personalized basis, based on the latest insights from our research and analytics, it is my view that it is much more complicated than that – which requires a whole new level of sophistication in marketing and communications strategy. . Let me explain.

Marketing 120

Marketing Financial Strategy Analytics 120

5W PR

MARCH 2, 2021

Micromarketing is an advertising approach that targets niche audiences in the market – in other words, through micromarketing, companies can directly market their products or services to a highly targeted consumer group.

Marketing 88

Marketing Consumer Radio Groups 88

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

This person was deeply involved in crafting the strategy behind the winning proposal and has the confidence of both the client and the agency team. The senior manager should be involved in regular internal account reviews to ensure that work product conforms to program strategy and that materials and service levels are of high quality.

Agency 136

Agency Analytics Creativity Social Media 136