ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Yes, social media changed PR. That’s simply not the case.

Technology 266

Technology Television Web Social Media 266

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. Those are their sponsors and they pay for the advertising.

Publicity 331

Publicity Television Local Pitching 331

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks.

Twitter 235

Twitter Customer Service Web Facebook 235

Prowly

DECEMBER 6, 2024

Types of media impressions There are several types of impressions. To show it in an example, lets answer two questions: What is reach in social media ? What is a social media impression? Social platforms (e.g., So what are impressions on social media and how do we define reach in these platforms?

Media 104

Media Measurement SEO Instagram 104

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Like a radio broadcast, podcasts have a producer or two who make editorial decisions on what to include. Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences. Can you “see” the story on the radio? Start by asking these key questions.

Pitching 159

Pitching Radio Training Interviews 159

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

Sports 111

Sports Social Media Media Groups 111

Bianchi Biz Blog

NOVEMBER 21, 2024

Communications, Media and PR Market in France The media landscape in France is diverse and dynamic, with a mix of traditional outlets and digital platforms. The Arcom regulates broadcast media and aims to uphold journalistic standards, protect media freedom, and prevent media concentration.

Marketing 90

Marketing Pinterest Radio Instagram 90

Bianchi Biz Blog

JANUARY 16, 2025

Media Profile is one of the largest independent firms in Canada. Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry. This creates a large pool of talent for all marketing, PR, advertising and communications companies. million (84.6% of population) Facebook : 26.59

Print 100

Print Marketing Instagram Newspapers 100

Deirdre Breakenridge

MARCH 8, 2017

She’s a seasoned publicist and social media marketing pro with 17 years of experience under her belt. Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships.

Radio 170

Radio How To Community Storytelling 170

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. He is now a multimillionaire and moving into mainstream media entertainment. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. Social Media'

Blogging 183

Blogging Comparison eBook Case Study 183

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. Influencer Impact.

Social Media 75

Social Media Media Analysis Radio 75

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods.

Social Media 62

Social Media Advertising Advertising Marketing 62

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75

Radio Television Media Local 75

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. Measure against your KPIs to assess effectiveness.

Examples 104

Examples How To Product Launch Print 104

Critical Mention

FEBRUARY 4, 2020

Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. Approach: We listen.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Onclusive

AUGUST 30, 2023

Consistent Brand Messaging Across Channels In addition to ensuring your brand is visible to target audiences in all relevant places, including social media channels and paid, owned and earned media channels, consistency is key when it comes to brand messaging.

Brand 195

Brand Branding How To Reputation 195

Critical Mention

NOVEMBER 20, 2020

By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Most influencers create connections with their audiences and typically have better engagement rates on social media. Reach a Wider Audience. Intentional Content. SCHEDULE A DEMO.

Tourism 157

Tourism YouTube Radio Social Media 157

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

Agility PR Solutions

JUNE 29, 2020

As recently as 20 years ago, marketers’ options for advertising platforms basically boiled down to broadcast television, radio, newspapers, and billboards. Now, advancement of digital platforms from web banners to social media ads have relegated these channels under the heading of “traditional media.”

Television 96

Television Radio Newspapers Media 96

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 85

Social Media Web Media Measurement 85

5W PR

FEBRUARY 17, 2020

While the ultimate goal – building a positive brand reputation – is the same in all cases, the strategy to leverage each kind of media is distinct. Owned media is any content or messaging platform the brand owns or exclusively controls. Shared media is a continually growing and shifting PR opportunity.

Media 103

Media Print Advertising Advertising 103

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. He began as a radio reporter before transitioning to PR in 1999. Today, I think that’s true across all media.

Enterprise 227

Enterprise Agency Radio Fashion 227

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Another way to strategically promote your brand is to boost your social media posts with ad spend. Also, consider using a media monitoring tool to understand where your brand is getting the most attention and then target those channels. Focus on Earned Media. Attend Networking Events.

Brand 100

Brand Branding Advertising Advertising 100

Mark My Words

MARCH 23, 2018

Radio Times. They are a cash cow for the advertisers and that is why they are worked hard and so they are knackered. It’s gruelling being in the public eye, being followed, having your every move scrutinised, social media dogging you 24 hours a day. Who else could step into their shoes? It’s hard to imagine anyone.

Radio 60

Radio Advertising Advertising Social Media 60

Marketwired

FEBRUARY 4, 2016

Social media has helped to break down the siloed thinking of the past and we are seeing a much more communicative industry. It’s hard to believe that by that time social networks like Facebook and Twitter will be over ten years old. Third, there will not be a social media “killer.” Now, or in 2020.

Television 100

Television Radio Measurement Facebook 100

Critical Mention

JANUARY 24, 2020

Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on.

Radio 77

Radio Media Television Social Media 77

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Earned Media is comprised of coverage that comes from a variety of sources and mediums. Until next time! Critical Mention.

Radio 80

Radio Media Newspapers Sports 80

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media.

Radio 92

Radio Television Social Media Sports 92

Bianchi Biz Blog

SEPTEMBER 5, 2024

Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The most popular commercial radio channel is Radio Nova. Radio is listened to more in Finland than in the other Nordic countries. The Most Popular Social Media Channels in Finland Youtube : 4.46

Marketing 100

Marketing Radio Automotive Television 100

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. Super Bowl Ads and Social Buzz: Who Are the Winners This Year? and Jermaine Dupri. And then there’s Taylor… but more on that below. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

Cision

JANUARY 13, 2017

How can PR organizations use these different versions of media to amplify their messages? I believe diversity in how advertising dollars are spent is another important component for getting diverse messages out to society. Rapid Fire Round: I always get my morning news from… The Morning News TV and Social Media.

Local 120

Local Radio Community Tools 120

PR Fuel

OCTOBER 14, 2022

Form Good Relationships With the Media. Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth.

Small Business 102

Small Business Community Local Social Media 102

5W PR

SEPTEMBER 3, 2024

Media planning, the strategic allocation of marketing budgets across various media channels, is fundamental to successful advertising. Faced with a limited budget, there is an effective way for a brand to effectively increase awareness without overspending, and that’s to work with a media planning agency.

Brand 78

Brand Branding Media Print 78