MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 105

Twitter Marketing Social Media Viral 105

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

Flack's Revenge

DECEMBER 5, 2018

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. And LinkedIn is a powerhouse for B2B lead generation and recruiting.

Social Media 149

Social Media Marketing Media B2B 149

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. People have shifted to social media communication on sites like Twitter and Facebook. SCHEDULE A DEMO.

Media 113

Media Radio Television Sports 113

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. In a series of tweets Twitter CEO Jack Dorsey explained that Twitter wouldn’t ban Jones or InfoWars because they hadn’t violated the platform’s rules. Or bad decisions?

Twitter 136

Twitter Facebook Radio Interviews 136

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. In a series of tweets Twitter CEO Jack Dorsey explained that Twitter wouldn’t ban Jones or InfoWars because they hadn’t violated the platform’s rules.

Twitter 120

Twitter Facebook Radio Interviews 120

Critical Mention

FEBRUARY 4, 2020

Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. The Perspectives section of their site covers many types of communication content, some including advertising, branding, marketing and public affairs. With no boundaries, everyone wins. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Marketwired

FEBRUARY 4, 2016

It’s hard to believe that by that time social networks like Facebook and Twitter will be over ten years old. First, it’s my feeling that we’ll see a greater understanding of the melding of PR, marketing and advertising. Facebook and Twitter continue to evolve, just like television and radio did after they were first introduced.

Television 100

Television Radio Measurement Facebook 100

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Share Tweet Share.

Radio 80

Radio Media Newspapers Sports 80

Bianchi Biz Blog

SEPTEMBER 5, 2024

Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The most popular commercial radio channel is Radio Nova. Radio is listened to more in Finland than in the other Nordic countries. million users X/Twitter : 1.96 million users Facebook : 3.59

Marketing 101

Marketing Radio Automotive Television 101

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level. Until next time!

Brand 100

Brand Branding Advertising Advertising 100

Communications Conversations

JANUARY 20, 2022

Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. Twitter Spaces are relatively new. Your people who advertise FOR you! Think about radio talk shows. Wouldn’t that give those posts more depth with the audio that would be created through the Twitter Space chat?

Brand 113

Brand Branding Twitter LinkedIn 113

Critical Mention

JANUARY 24, 2020

Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. Plus, breaking news gives talk-show and radio hosts topics to talk about as well. Top Ways the Media Impacts Politics with Online News. Until next time!

Radio 77

Radio Media Television Social Media 77

Critical Mention

NOVEMBER 20, 2020

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? However, having access to a Media Contact Database is a great place to start when looking for the perfect partnership. SCHEDULE A DEMO.

Tourism 157

Tourism YouTube Radio Social Media 157

Cision

MAY 6, 2015

And when you read through different iterations of Shonali Burke’s Twitter-mediated #measurePR chats, you get the sense that there isn’t a universal PR metric that will satisfy everyone. If they’re advertising on three different channels, this would qualify the relative and absolute value for them of any particular channel.

Engineering 120

Engineering How To Measurement Analytics 120

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Share Tweet Share. Multimedia Experience. Until next time!

Radio 92

Radio Television Social Media Sports 92

Deirdre Breakenridge

MARCH 2, 2015

You have radio, TV, video, social media, text, email, and even snail mail. Consider advertising there. For example, once you discover how your audience is interacting on Twitter, then you can focus on the best way to engage them in 140 characters instead of just tweeting random messages. The possibilities are endless.

Enterprise 150

Enterprise Community Education Radio 150

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 87

Travel Case Study Creativity Advertising 87

Maxim Behar

JANUARY 28, 2024

Maxim Behar: Good morning to Radio Focus! The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. Just 20 years ago, if I had said something on Radio Focus, there would be no one to react to it. Host: Welcome! 90% are undeniable advantages.

Radio 59

Radio Ethics How To Writing 59

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right. pts Settings.

Facebook 108

Facebook Privacy Twitter Social Media 108

Beyond PR

JUNE 30, 2016

The university radio or TV station. Broadcast media also is branching out more online, so the websites associated with the college-hosted radio and TV stations show the same volume of content that might be prepared for on-air dissemination. The college newspaper. Community college newsletters or magazines.

Radio 69

Radio Newspapers Print Media 69

Bianchi Biz Blog

NOVEMBER 21, 2024

One thing to pinpoint is France’s strong public broadcasting sector, overseen by organizations such as France Télévisions (TV), Radio France (radio), and France Médias Monde (international broadcasting). X/Twitter : 30.9% TikTok could well surpass Snapchat in 2024. of internet users between 16-64 in France. Pinterest : 28.1%

Marketing 91

Marketing Pinterest Radio Instagram 91

Critical Mention

OCTOBER 7, 2020

That’s part of the reason that advertising spend on online video is up 114% since 2014. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? With uncertainty hanging over the future of TikTok, creators are now turning to other short-form video platforms.

Trends 105

Trends YouTube Tourism Video 105

Critical Mention

SEPTEMBER 5, 2019

According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . Having others talk about your company on social media helps build credibility. Until next time!

Social Media 75

Social Media Media Analysis Radio 75

Stephen Waddington

FEBRUARY 19, 2019

There’s no mention in the report of the role of any of the following in origination or propagation of fake news: · owned media and organization communications; · news media, the tabloid press, radio and TV; · poster advertising; · figures in public life; and, · Twitter, Google or YouTube.

Facebook 68

Facebook Report Radio Sports 68

Bianchi Biz Blog

MAY 8, 2023

My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018. If you are trying to sneakily ask me to just advertise for your company, you will not succeed. Companies are now trying to avoid a bust.

Automotive 85

Automotive Report Meeting Radio 85

Landis PR

APRIL 29, 2024

Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The most popular commercial radio channel is Radio Nova. Radio is listened to more in Finland than in the other Nordic countries. million users X/Twitter : 1.96 million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 More than half of the impressions generated on Twitter include an image or video.

Report 81

Report YouTube Privacy Web 81

Prowly

DECEMBER 6, 2024

Each of them plays a different role in media strategy: Earned impressions come from organic mentions Paid impressions originate form advertising Owned impressions come from brand-generated content Media impressions vs. reach One basic difference between impressions and reach is the number of users which viewed the content.

Media 104

Media Measurement SEO Instagram 104

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. Case closed.

Data 78

Data Newspapers Analytics Measurement 78

Critical Mention

AUGUST 20, 2020

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Put your headphones on and tune into this UK-based podcast to learn about the future of PR and top media trends. Until next time! Critical Mention. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

Beyond PR

JUNE 29, 2016

The findings from Outsell, a research and advisory firm focused on media, information, technology and the business of data, reveal a fundamental shift away from intrusive tactics, such as telemarketing, autoplay video and TV/radio ads, towards user-initiated behavior. “In A verified source who lends credibility and authority to your message.

Media 75

Media B2C B2B Nonprofit 75

Stephen Waddington

JUNE 9, 2020

No advertising, no sponsorship, no sales promotion or other fundraising efforts. Broadcast has seen a significant uptick in consumption across both radio and TV Captain Tom’s story seeded with such an emphasis on regional broadcast was able to capitalise on this new dynamic. This is the real story of those 24 days in April.

Skype 89

Skype Radio Print Local 89

Critical Mention

AUGUST 29, 2019

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media. The company also enhanced the platform’s search and alert functionality.

Television 60

Television Radio Analytics Government 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

FEBRUARY 13, 2018

population , spending more time with television, magazines and radio. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. Notably, Instagram and Twitter are more popular with African Americans than with the general population.

Television 72

Television Education Groups Community 72