Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

OCTOBER 6, 2016

In PR, paid media is social media advertising, sponsored content, and email marketing. This is the PR industry’s bread and butter, most often referred to as publicity or media relations. The PESO model takes the four media types —paid, earned, shared and owned—and merges them together. Paid Media. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Mindful Marketing

MAY 21, 2023

By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. Given my past and present advertising-related roles, people sometimes ask my opinion about ads, and because I teach at a Christian University, my views on marketing that involves religion has some extra appeal.

Advertising 91

Advertising Advertising Television Radio 91

Deirdre Breakenridge

DECEMBER 5, 2017

She teaches courses in public relations and advertising. She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education. Reference: Redmond, J., and Trager, R. Boulder, CO: Coursewise Publishing.

Internal 208

Internal International Ethics Journalism 208

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Even within a sector like ad tech, a publication may have a journalist dedicated to the entire programmatic advertising beat, while an analyst house will have someone specifically dedicated to demand side platforms (DSPs) alone. A deck is also a useful “takeaway” for reference when an analyst drafts a report.

Wireless 309

Wireless B2B Report Media Relations 309

ImPRessions - Crenshaw Communications

MAY 17, 2016

The results of earned media coverage in top-tier media may lack the scale or reach of paid advertising, but they’re like fuel for the marketing engine. In its early days, Starbucks actually based its marketing on its own storefronts rather than advertise. We offer quality over quantity. Return-on-Investment.

Brand 195

Brand Branding Marketing Advertising 195

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Advertisers bid for ad space, and the highes͏t bidder gains visibility.

Advertising 78

Advertising Advertising Exercises Measurement 78

Cision

JUNE 20, 2016

In fact, word-of-mouth has been found to be 62 times more effective than traditional advertising. Paid media refers to any time you spend money to reach your audience with your messages. Earned media is typically referred to as publicity or media coverage. Earned Media. Get our free tip sheet! Shared Media.

Media 180

Media Social Media Advertising Advertising 180

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency International Internal Pitching 192

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

For example, “As more of us switch from TV to streaming, advertisers are following. Unfortunately, fraudsters are taking advantage, stealing millions from newbie streaming advertisers by spoofing devices and apps, and faking ad clicks and views.”. Spend on ad-supported streamers – Pluto TV, Roku, Peacock, etc.

Pitching 193

Pitching Writing Media Advertising 193

ImPRessions - Crenshaw Communications

MARCH 22, 2023

It seems that you can’t go a day without seeing a news headline that references Artificial Intelligence. AI powers audience targeting and personalization As a personalizable technology, AI can help advertisers identify ultra-specific niches in order to get the right ads in front of the largest number of desirable people.

Advertising 170

Advertising Advertising Analytics Data 170

ISEBOX

JUNE 29, 2016

The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it. In short, if you’re putting a drug ad out there, you can be sure there’s FDA oversight.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Healthcare 79

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? The question of “which one is better” is familiar in public relations because PR is forever being a cast against advertising benchmarks. Is it better than sponsored social posts?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. PS Vita [ruling] the world. Learn about it! PR TAKEAWAY.

Guidelines 168

Guidelines Employee Training Social Media 168

Stephen Waddington

JANUARY 13, 2022

There are few books written about the craft of advertising, marketing, and public relations. I’ve broken the spine and turned down countless pages to revisit references. An exceptional book about the craft of writing. Amazon’s shelves are bursting with books about management and process, but there’s few about practice.

Advertising 147

Advertising Advertising Writing Creativity 147

Prohibition

JUNE 13, 2022

Few brands advertise on just one channel. However, for an effective social advertising strategy across platforms, Twitter should always be considered a priority. Twitter advertising is an opportunity for your brand (or client) to successfully promote its products, reach new users, drive sales and encourage new followers.

Advertising 62

Advertising Advertising Twitter Groups 62

Onclusive

JANUARY 18, 2024

A possible impeachment for the current President and several indictments for the former, some of this noise would certainly include election references but not all of it. With an incumbent president and (likely) a previous President running for the office, there was surely enough noise in the media and social world about either candidate.

Report 195

Report Analysis Construction Data 195

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising. And, we’ve seen many different formats for native advertising.

Advertising 60

Advertising Advertising Trends Storytelling 60

The Proactive Report

FEBRUARY 27, 2021

Their marketing history can reflect the moral offense, which can lead to marketers being ruined by the advertisement market or any other platform. Many of the advertisement platforms usually take this seriously especially the one that is existing digitally. Damaging the reputation of marketers.

Engineering 130

Engineering Reputation Data Advertising 130

ImPRessions - Crenshaw Communications

JULY 31, 2017

Readership and advertiser stats support the emotional narrative and make Remedy Health a site for potential business and advertising partners to notice. It’s important to reference trends and current world events that may impact your business. Demonstrate thought leadership. .

Interviews 206

Interviews Media Advertising Advertising 206

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. And while that is certainly part of the process, it’s not nearly the whole picture. Reputation management definition.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available. What systems might you be asked about, and why? Earned Media. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

5W PR

MARCH 8, 2025

According to Nielsen research, 92% of consumers trust recommendations from peers over traditional advertising. Refine these stories through repetition while keeping them fresh with current references and applications. Building Social Proof Social proof validates your expertise and speaking ability.

Brand 78

Brand Branding LinkedIn Case Study 78

Prowly

DECEMBER 6, 2024

Defining reach and impressions Media impressions refer to the total number of times content is displayed on users' screens, with no regard to if it is viewed by the same user multiple times. It automatically gathers data and helps you present it effectively to your clients and stakeholders. The best part? What is a media impression?

Media 104

Media Measurement SEO Instagram 104

Cision

JUNE 6, 2017

In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

Media and social coverage even referred to a (barely existing) backlash, which only made the news more shareable. At an advertising conference yesterday AT&T announced that its AppNexus ad-tech unit will be rebranded as … wait for it — Xandr. The most awkward renaming of late was one that most people missed.

How To 101

How To Viral Advertising Advertising 101

ReimaginePR

JULY 10, 2018

Why else would 93% of social media advertisers be using it? One option to avoid this barrier is to partner with a Facebook advertising specialist that can highlight the information that truly matters. Facebook ads can be an incredibly effective method of reaching out to customers. Cost per Checkout.

Facebook 136

Facebook Advertising Advertising Guidelines 136

The Resolution Blog

MARCH 8, 2019

Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent). Let us introduce G-AVE (or, in layman terms, Google Advertising Equivalent Value). For example, you can find out how much the advertising equivalent is on your latest blog post.

Measurement 120

Measurement Advertising Advertising Google 120

5W PR

SEPTEMBER 28, 2020

After that, it’s time to briefly analyze the company’s current content and messaging, including its website, blog or social media posts, advertisements, and promotional material to see if there are any common themes in the tone messaging. This is also the starting point when establishing any sort of voice across all channels for a company.

Publicity 158

Publicity Guidelines How To Social Media 158

Melissa Agnes

NOVEMBER 26, 2014

In July 2014, Canada established an anti-spam regulatory regime, often referred to as CASL (pronounced “castle”). email harvesting) and the advertisement and marketing to Canadians online. By Maanit Zemel. CASL is arguably one of the harshest anti-spam regimes in the developed world. That is no longer the case.

Policies 195

Policies Crisis Software Examples 195

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174

PRSay

SEPTEMBER 25, 2019

Do you know what most teenagers’ frame of reference is for office jobs? I told my son that I don’t care if he remembers the difference between public relations and advertising. He thought for a minute and said, “Well, first you started off by getting focused…” And that’s when I knew the whole experience had been worth it.

Exercises 156

Exercises Writing Journalism Advertising 156

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. So how do we overcome the divergence of our media exposure? Peer Groups.

Communications 206

Communications Television Transportation Study 206

Cision

OCTOBER 18, 2017

The presentation of metrics from different channels together is referred to as a “cross-channel” view of marketing performance. They look at results across channels, such as PR, social, web, display advertising, search, etc. This will demonstrate the impact coverage may be having on other areas.

Measurement 198

Measurement System Data Technology 198

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. Would you buy a service from a company with customer references like that? Because your customers and prospective customers get a vote. Holy moly, right?!

Advertising 61

Advertising Advertising Social Media Twitter 61