ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Josh is currently the Media and Tech editor at Adweek, where he oversees the team of reporters covering–you guessed it–ad tech!

Twitter 177

Twitter Advertising Advertising Report 177

Cision

AUGUST 29, 2016

Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about. How would you like to watch advertisements in the middle of your Facebook Live videos? Here is the latest and greatest from Facebook: 1. “Frenemies are enemies who act like friends.”

Facebook 218

Facebook Brand Branding Mobile 218

Cision

MAY 23, 2016

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households. 1 television program on TV (“CSI”) averaged 12 percent of all households. Media diversification.

Communications 206

Communications Television Transportation Study 206

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Opportunities for independent journalism. Block Club Chicago reportedly sends a daily newsletter to some 82,000 people.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. Here are my highlights. #1

Publicity 122

Publicity Marketing Healthcare Television 122

Maxim Behar

OCTOBER 19, 2022

Host: Television has a long history behind it. Maxim : It depends on the concept of television. Is it the screen that stands on the wall or stands opposite of you or is it the institution of television. The institution of television has two elements - one is technological, the other is content. Host: In time, yes.

Television 52

Television Wireless Advertising Advertising 52

Sword and the Script

MAY 11, 2019

Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. In these cases, a reader, reporter, analyst, prospect, or customer that’s looking for something can’t find what they need. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg.

Study 162

Study Media Relations Media B2B 162

Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. More cognitive, behavioral and neurosciences shaping reporting and delivery. The revenue model for journalism is at best in flux, and at worst, in chaos. Layoffs and restructuring are still common practices.

Journalism 120

Journalism Trends Print Local 120

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Cision

NOVEMBER 6, 2015

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Movie trailers, with 41 percent reporting they’ve seen at least one over the last month, are close behind. The first step is to listen.

Video 120

Video Trends YouTube Television 120

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. A few of the most popular PR analysis tools include: Content Analysis–Is your core narrative being reported accurately in the press?

Measurement 90

Measurement How To Television Analysis 90

PRSay

NOVEMBER 10, 2016

Recent patents granted for contextual advertising and social media tag recognition are good evidence of the deep thinking that goes on here, every day, about improving the strategic value and unique insights to be gained through use of our comprehensive broadcast media database and index. National brands are on television all the time.

Television 79

Television Sports Web Advertising 79

Stephen Waddington

JULY 29, 2018

This is among the recommendations from the UK Government’s interim report on fake news. A new Government Select Committee report tackles fake news, foreign interference in elections, and the EU Referendum. I’d urge everyone to read the report and in particular its conclusions. In the meantime, here’s what you need to know. #1

Government 63

Government Social Media Report Media 63

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. Collect and cultivate freelancers.

Television 120

Television Interviews Engineering Tools 120

Stephen Waddington

JUNE 25, 2020

The Reuters Institute Digital News Report 2020 is a challenging read. The report is based on data collected from a series of surveys of more than 80,000 people in 40 markets. Television news and online sources have seen significant upticks against a trend of decline. There are no easy answers. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

Communications Conversations

OCTOBER 25, 2017

According to a recent Pew Internet survey , 43 percent of Americans report often getting news online, a share just 7 percentage points lower than the 50% who often get news on television. These reports are exaggerating.” It means thinking about ways to use paid social advertising to distribute your messages.

YouTube 121

YouTube Television Banking Corporate 121

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Cision

JULY 26, 2017

Politics -> (Likely to Engage with Political Content by political affiliation, Self-reported, Political affiliation). Movies and television. Up until now, it has not been very easy to advertise on the Snapchat platform. Parents -> (All Parents by age group of kids and personas, Moms by age group of kids and personas).

Social Media 233

Social Media How To Insurance Insurance 233

Stephen Waddington

MAY 10, 2022

I spoke to the Influencer Marketing Trade Body’s Scott Guthrie about the report. The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? Ours is an industry doubled in size since 2019.

Marketing 78

Marketing Government Advertising Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

According to a Google/KPMG report , 60% of Indian internet users claim that limited Indian language content is a barrier to adoption of digital services like news and online payment. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. Don’t ignore regional media.

Mobile 156

Mobile Local Technology Television 156

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

Brand 90

Brand Branding Marketing Ethics 90

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” Our “partners” were media outlets and reporters and editors who worked for them.

Television 76

Television Groups Storytelling System 76

Bianchi Biz Blog

SEPTEMBER 5, 2024

It has held this title since 2018 in the World Happiness Report. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3. At the heart is trust. Finland is built on it. For more information on events, check here.

Marketing 100

Marketing Radio Automotive Television 100

Cision

AUGUST 7, 2015

I’m happy to report that my extreme budgeting was all for naught. For the better part of a year, I resigned myself to watching her dial the telephone and pick up print jobs with a level of theatrics usually reserved for daytime television. In just two years, my salary doubled. And then one day, I found an escape.

Tourism 120

Tourism Television Print Pitching 120

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.

Radio 75

Radio Television Media Local 75

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

Measurement 78

Measurement Publicity Television Analytics 78

The Stalwart Blog

JULY 25, 2017

In short, the Sun-Times intends to focus on reporting “working class” issues. Yet many outlets hold on to this approach in part because long-standing advertisers still see value in supporting particular pieces of content. Moreover, it's the same strategy employed by television news.

Newspapers 68

Newspapers Strategy Television Advertising 68

Mark My Words

OCTOBER 9, 2022

Versatile Bradley, 62, is a huge hit with viewers which makes him an attractive target for advertisers, especially following Phil’s recent fall from grace. The presenting duo have insisted they went to Westminster as part of the media and were there strictly to report the event.

Advertising 60

Advertising Advertising Film Television 60

Beyond PR

FEBRUARY 13, 2018

Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2 In addition, according to a Pew Research Center report , while some segments of the U.S. In fact, according to a Nielsen report , African Americans have seen recent gains in wealth and education. Last year, the U.S. million or 14.3

Television 72

Television Education Groups Community 72

5W PR

AUGUST 26, 2019

As users shift away from watching traditional television in favor of streaming services, brands are catching on to this trend and acting accordingly. In order to determine this, make sure that reports that deliver insights on past performance are readily available and collected regularly. First, let’s touch on the subject of video.

Social Media 83

Social Media Media Video Television 83

Maxim Behar

SEPTEMBER 8, 2022

Now, however, what is happening with the Bulgarian media - television and radio channels, and recently even newspapers, is not only absurd, but also shocking. It occurred to someone that by saying that someone drinks Coca-Cola, they advertise it, and therefore it is best to say that "someone" drinks a soft drink.

Television 52

Television Radio Advertising Advertising 52

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Today people want truth and authenticity. You know the answer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3. At the heart is trust. Finland is built on it.

Radio 64

Radio Pinterest Television Government 64

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. In fact, Crazy Egg has reported that 25-40% of all traffic and lead generation comes from earned media. Share Tweet Share.

Radio 80

Radio Media Newspapers Sports 80

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion.

Newspapers 71

Newspapers Mobile Media Facebook 71