Bianchi Biz Blog

DECEMBER 5, 2024

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

Radio 83

Radio Sports Marketing Local 83

5W PR

NOVEMBER 6, 2024

Another is engagement, which encourages interaction with marketing materials and the game’s social media channels. Consider social media platforms where the target audience is most active. Traditional media like newspapers, magazines, radio, and television can sometimes be useful.

Video 78

Video How To Marketing Television 78

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”).

Communications 206

Communications Television Transportation Study 206

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record.

Marketing 239

Marketing Television Handbook Web 239

5W PR

NOVEMBER 20, 2019

When most people hear about PR and advertising, they assume it’s roughly the same thing. The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing. The starkest difference between them is that advertising is controlled media.

Advertising 88

Advertising Advertising Television Report 88

Bianchi Biz Blog

JANUARY 16, 2025

Media Profile is one of the largest independent firms in Canada. Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry. This creates a large pool of talent for all marketing, PR, advertising and communications companies. million (84.6% of population) Facebook : 26.59

Print 100

Print Marketing Instagram Newspapers 100

5W PR

AUGUST 26, 2019

The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers organically more and more difficult, marketers must think on their feet a bit in order to stay ahead of the curve.

Social Media 83

Social Media Media Video Television 83

PR in High Definition

AUGUST 24, 2020

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

Mindful Marketing

AUGUST 27, 2022

” Given that in many countries, alcohol advertising is commonplace – on television, in magazines, and on billboards – why have many taken issue with Sake Viva on social media? I have to admit that alcohol advertising is a difficult issue for me to approach objectively.

Advertising 83

Advertising Advertising Government Consumer 83

Cision

AUGUST 29, 2016

Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about. How would you like to watch advertisements in the middle of your Facebook Live videos? Here is the latest and greatest from Facebook: 1. “Frenemies are enemies who act like friends.”

Facebook 218

Facebook Branding Brand Mobile 218

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. Social Media'

Blogging 183

Blogging Comparison eBook Case Study 183

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

Sports 111

Sports Social Media Media Groups 111

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

Cision

JUNE 29, 2015

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. Social media has moved from just being platforms to now being publishers.

Comparison 120

Comparison Television Print Social Media 120

Maxim Behar

OCTOBER 19, 2022

Host: Television has a long history behind it. We were expecting the result to be dominated by the internet space, by social networks and everything that is developing there, but there seemed to be some balance. Maxim : It depends on the concept of television. Host: What does it mean for television to involve its viewers?

Television 52

Television Wireless Advertising Advertising 52

5W PR

NOVEMBER 7, 2019

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers.

Advertising 68

Advertising Advertising Privacy Facebook 68

PRSay

MAY 24, 2021

Another force turning people away from national news programs has been the public’s addiction to social media, which amplifies negativity and often sidesteps facts in favor of unsubstantiated opinion and innuendo, he said. Previously, he spent more than a decade as a television news reporter and anchor. .

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. The integration of paid, social and earned is also a driver. #5 5 Seeking social media measurement return on investment. 12 Here to serve.

Publicity 122

Publicity Marketing Healthcare Television 122

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Media Relations.

Publicity 225

Publicity Marketing Video YouTube 225

Agility PR Solutions

JUNE 29, 2020

As recently as 20 years ago, marketers’ options for advertising platforms basically boiled down to broadcast television, radio, newspapers, and billboards. Now, advancement of digital platforms from web banners to social media ads have relegated these channels under the heading of “traditional media.”

Television 100

Television Radio Newspapers Media 100

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Want more insights on the effect of social media on journalism? Check out the 2015 Global Social Journalism Study! Power of social media to promote news. More data journalism.

Journalism 120

Journalism Trends Print Local 120

Sword and the Script

MAY 11, 2019

In media relations, media coverage begets media coverage because nobody watches the media like the media. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. emphasis added].

Study 162

Study Media Relations Media B2B 162

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. Instagram Reels are short videos within the Instagram platform that offer brands the same quick advertising format that TikTok offers. Data backs it up.

Video 148

Video Branding Brand Instagram 148

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 85

Social Media Web Media Measurement 85

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Cision

NOVEMBER 22, 2016

As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads. As soon as we get accustomed to one social media tool, it’s on its way out. If you have no budget, managing your own social media accounts is fairly easy and worthwhile.

Marketing 120

Marketing Television Analytics Tools 120

Marketwired

FEBRUARY 4, 2016

Social media has helped to break down the siloed thinking of the past and we are seeing a much more communicative industry. It’s hard to believe that by that time social networks like Facebook and Twitter will be over ten years old. Third, there will not be a social media “killer.” Now, or in 2020.

Television 100

Television Radio Measurement Facebook 100

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Don’t ignore regional media. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. the customer journey has become more complicated with the fragmentation of media and proliferation of devices. Think BIG about social platforms. As in the U.S.

Mobile 156

Mobile Local Technology Social Media 156

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. A great example is Excedrin’s recent social hashtag campaign tied to the third and final presidential debate.

Television 120

Television Interviews Engineering Tools 120

PR for Anyone

OCTOBER 7, 2021

What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. This is why you need to start socially listening.

How To 130

How To Pitching Film Video 130

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? Consumer habits and generational preferences are pushing toward an increased use of PR over advertising.

Pitching 120

Pitching How To Instagram YouTube 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. television networks have created in 30 years. PR firms expand service offerings.

YouTube 136

YouTube Video Training Survey 136

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Mentions on Social Media–What are people saying about your brand? Is it resonating with potential customers?

Measurement 90

Measurement How To Television Analysis 90

5W PR

AUGUST 29, 2024

For instance, recognizing that a particular demographic heavily consumes online video content can influence the allocation of advertising budget toward platforms like YouTube and TikTok. Optimized media mix The heart of media planning lies in crafting an optimized media mix.

Television 78

Television Media Construction Advertising 78

Stephen Waddington

JUNE 25, 2020

COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Television news and online sources have seen significant upticks against a trend of decline. This is likely to accelerate the shift to an all-digital future.

Newspapers 103

Newspapers Print Local Television 103

Cision

NOVEMBER 6, 2015

Want to become an innovator on social media? Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. How can you develop a transparent, ethical and mutually beneficial relationship with them?

Video 120

Video Trends YouTube Television 120