Ronn Torossian

DECEMBER 30, 2021

The post Upcoming Trends in Advertising appeared first on. Various tools or features such as voice assistance weren’t widely available. This meant that marketers had to use the technologies that were existing at the […].

Advertising 195

Advertising Advertising Trends Technology 195

Deirdre Breakenridge

NOVEMBER 11, 2014

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. Many nonprofit clients need strategies that encompass both public relations and advertising.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Ronn Torossian

SEPTEMBER 16, 2019

For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on. It’s always fascinating to take a look at how a brand is marketing to us as consumers.

Strategy 210

Strategy Marketing Advertising Advertising 210

Ronn Torossian

OCTOBER 25, 2021

When it comes to reaching customers directly, marketers can utilize plenty of different strategies effectively. Paid Advertising One of the tools that businesses can use to increase website traffic is paid ads, with […]. The post Effective Marketing Strategies for B2C Businesses appeared first on.

B2C 195

B2C Strategy Marketing Advertising 195

ImPRessions - Crenshaw Communications

JUNE 18, 2019

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. The difference between a ho-hum PR program and one that’s great comes down to your plan, and that plan rests on strategy.

Strategy 220

Strategy Measurement Advertising Advertising 220

Ronn Torossian

JUNE 17, 2019

A customer logs in to her Facebook account and pulls up the business page for a boutique clothing store that she’s been seeing frequent advertisements for. The post How Artificial Intelligence Can Be Implemented into Even Simple Marketing Strategies appeared first on.

Strategy 210

Strategy Marketing Facebook Advertising 210

Cision

OCTOBER 10, 2017

Although best practices are ideal strategies, they aren’t static. . Because blocking many kinds of advertisements through browser-based tools is a common practice nowadays, it’s essential to feed content to your users in a way that comes across more naturally — through influencer marketing. Press Release Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Onclusive

AUGUST 16, 2021

Followed closely by owned media, earned media continues to be the most trusted form of advertising compared to paid media. To help with your earned media efforts, Onclusive has created the ultimate guide to developing an effective earned media strategy and measuring success.

Measurement 195

Measurement Strategy Media Leadership 195

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. While it can be argued that this is a short-sighted strategy during an economic downturn, when coupled with a global pandemic, this response is a bit more understandable. Understanding the news is the first step toward shaping it.

Crisis 464

Crisis Publicity Exercises Trends 464

Agility PR Solutions

JUNE 11, 2024

With consumers being bombarded with advertisements and marketing messages at every turn, standing out can feel like an impossible task. For public relations professionals, this presents a […] The post Innovative branding: 6 unconventional strategies for brand recognition and promotion appeared first on Agility PR Solutions.

Branding 184

Branding Brand Strategy Advertising 184

Agility PR Solutions

APRIL 4, 2023

Paid advertising on Google and Facebook can be a highly effective way to promote your business and reach your target audience. However, with so many options and strategies to choose from, it can be challenging to know where to begin and how to maximize your return on investment.

Advertising 147

Advertising Advertising Google Facebook 147

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial. That’s why it offers a degree of credibility that some native advertising can lack. .

Advertising 334

Advertising Advertising B2B SEO 334

Prowly

NOVEMBER 2, 2020

The fact that PR budgets are down and advertising dollars are in short […]. The post How to Avoid Misinformation: Cross-Border Strategies PR Pros Should be Thinking About appeared first on Prowly Magazine. The last thing PR pros want to do is jeopardize brand image by miscommunicating to a critical audience.

Strategy 197

Strategy How To Advertising Advertising 197

Business Wire

APRIL 17, 2024

Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. Defining clear objectives and key performance indicators (KPIs) helps you measure the success of your strategy. Just as important as email, social media, and advertising, is the press release.

How To 294

How To Advertising Advertising Measurement 294

Onclusive

JUNE 4, 2020

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. Speaker Info. Andy Cunningham. Chief Brand Officer.

Media 370

Media Advertising Advertising Corporate 370

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

NOVEMBER 29, 2024

Alcohol advertising, while a lucrative avenue for many brands, is a heavily regulated industry. Alcohol advertising presents a unique set of challenges and opportunities. By prioritizing public health and safety, alcohol advertisers can contribute to a more responsible and sustainable industry.

Advertising 78

Advertising Advertising Guidelines Television 78

5W PR

DECEMBER 6, 2024

Alcohol advertising has long been a controversial topic, subject to stringent regulations and public scrutiny. Understanding Local Laws and Regulations One of the most critical aspects of alcohol advertising is understanding the specific laws and regulations that apply to each target market.

Advertising 78

Advertising Advertising Ethics Local 78

Onclusive

JULY 25, 2017

An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives. ROAS measures gross revenue generated from each dollar spent on advertising.

Advertising 278

Advertising Advertising Measurement Analysis 278

ImPRessions - Crenshaw Communications

JULY 1, 2021

We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. My advertising colleagues were delightful and talented, but they had no incentive to understand PR and what it brings to the table. It was laughable.

Agency 421

Agency Creativity Advertising Advertising 421

Agility PR Solutions

DECEMBER 23, 2021

A solid ROI-focused branding strategy should be the core of every advertising and marketing campaign. Without a proper branding strategy, a company’s content will be all over the place. The post ROI-focused branding strategies to drive measurable results in 2022 appeared first on Agility PR Solutions.

Measurement 157

Measurement Strategy Branding Brand 157

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. Alan does an excellent job bringing strategies, tips and advice from the marketing stalwarts.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. Over a full year they analyzed the strategy and performance of 4700 public companies during three global downturns, from 1980 to the 2000 dot-com bubble collapse. Defensive strategies don’t pay. No amount of paid advertising can buy trust.

Comparison 296

Comparison Advertising Advertising Reputation 296

Prohibition

SEPTEMBER 3, 2023

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

Advertising 116

Advertising Advertising Social Media SMB 116

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network. They found a striking decline of nearly 40% in CNN’s ad revenue, capturing significant attention within the media and advertising industry.

Branding 323

Branding Brand eBook Advertising 323

Agility PR Solutions

MAY 7, 2023

The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. in 2021, with total ad spending reaching $259 […] The post How social data can drive business outcomes and optimize marketing strategies appeared first on Agility PR Solutions.

Data 158

Data Strategy Marketing Advertising 158

Onclusive

OCTOBER 18, 2019

Overstock uses Onclusive to measure the effectiveness of specific earned media coverage that aligns with its core messaging strategies. To create the biggest impact, Overstock integrates its paid and earned media strategies.

Branding 285

Branding Brand Media Measurement 285

Onclusive

APRIL 9, 2019

This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. According to Nielsen’s Trust In Advertising Study, earned and owned media are the most trusted forms of marketing while trust in paid advertising is in decline. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Here are a few strategies you should consider when generating content. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Publications .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I build a communications strategy with a multitude of media coverage to engage all demographics because I truly believe in word of mouth success from a great earned media story.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. PR professionals’ unique experience in managing news cycles, identifying brand-safe advertisers, and spotting risks for public or advertiser backlash will complement marketers’ perspective and experience here.

Trends 333

Trends Industry Government Data 333

Agility PR Solutions

MARCH 27, 2022

However, every now and then, you’ll run across a new option that you hadn’t previously considered—PPC advertising is probably one of […]. The post 4 ways PPC can be used as part of a PR strategy appeared first on Agility PR Solutions. Truth be told, there are a very limited number of tools at our disposal.

Strategy 148

Strategy Advertising Advertising Tools 148

Cision

OCTOBER 5, 2016

The concept here is to give sponsors and advertisers more insight into how their branded content is performing, as well as help Facebook users know that content is basically advertising. Stay tuned to see how that affects overall Facebook use. These are just a few of the recent changes in the marketing realm.

Trends 319

Trends Content Marketing Branding Brand 319

ImPRessions - Crenshaw Communications

MAY 21, 2020

Here’s what the research shows about the steps to a successful “reopening” strategy. Given the hazards of overreliance on programmatic advertising where brands can unwittingly find themselves next to inappropriate or unappealing content, marketers have rediscovered contextual advertising, and not a minute too soon.

Branding 296

Branding Brand Advertising Advertising 296

Ronn Torossian

MAY 15, 2020

Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened. During times of economic uncertainty, this ripple effect is exaggerated. Some may argue that […].

Crisis 221

Crisis Publicity Advertising Advertising 221

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

Deirdre Breakenridge

NOVEMBER 16, 2016

The fact that marketers and advertisers have long been able to prove their work’s value with heavy-hitting quantitative data, metrics such as direct sales, means that it’s been somewhat easier for them to get a seat at the decision-making table. Is PRTech finally in the same ballgame as MarTech or AdTech? SFM: Yes, exactly.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150