5W PR

FEBRUARY 14, 2022

According to research, spending on podcast advertising increased by over 20% in the last year and is predicted to reach $1.6 Audiences of podcasts are highly engaged, which allows companies to promote general brand messages as well as contextual advertising in the podcast space. billion this year.

Advertising 88

Advertising Advertising Survey Consumer 88

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The survey polled, 2,400 senior managers (U.S.) Try our services.

Survey 104

Survey Trends Marketing Creativity 104

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 114

Survey Industry Leadership Study 114

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. Comment: This is an advertising association, so the question is naturally focused on advertising.

Financial 174

Financial Marketing Survey B2B 174

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Survey 118

Survey Media Relations Corporate Communications 118

Sword and the Script

JUNE 28, 2022

The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product. I noticed a survey put out by a large technology company the other day. This is the type of survey you’d expect would get lots of coverage, but it didn’t. The point is discovery.

Survey 95

Survey Web Study Construction 95

Sword and the Script

MARCH 6, 2018

As such, the annual PRWeek salary survey provides good benchmarks. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. while the mean gap was 25.5%.”

Survey 124

Survey Agency Report Corporate 124

Sword and the Script

APRIL 28, 2020

That’s according to the latest annual PR salary survey for 2020 published by PRWeek. The survey was conducted before the Coronavirus hit the pause button on economic activity. On the whole, the salary gap by gender appears to be shrinking, according to the data in this year’s survey. Median PR salary by gender.

Survey 101

Survey Publicity Agency Data 101

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. In the survey, public relations was considered the most important communications discipline to business success.

Agency 223

Agency Survey Social Media SEO 223

Sword and the Script

OCTOBER 2, 2018

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. I noticed some as I was reviewing the data from the latest CMO Survey. Indeed, the senior marketers that took the survey said as much.

Survey 100

Survey Marketing Product Launch Construction 100

Sword and the Script

SEPTEMBER 25, 2018

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. The CMO Survey hasn’t reported growth of less than 5% since late 2015. of company revenues.

Survey 99

Survey Marketing Exercises Study 99

Sword and the Script

APRIL 30, 2024

If you read my posts, they are all about surveys and studies and I checked the sources (i.e. He wrote it up in a paper published online titled, Advertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right now. This is a deceptively simple fact, but it has a profound implication for advertising.

B2B 159

B2B Marketing Advertising Advertising 159

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. The Current State of Cookies in Digital Marketing Third-party cookies have served as the backbone of digital advertising for over two decades.

Privacy 78

Privacy Marketing Advertising Advertising 78

Prowly

APRIL 23, 2025

About 67% of surveyed frequent travelers reported a negative perception of the airline afterward. Word of mouth and reviews Peer recommendations and online reviews often hold more sway than traditional advertising. Surveys and polls - brand perception survey questions shouldn't be biased.

Publicity 104

Publicity Brand Branding Airlines 104

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. Paid media and advertising statistics. 9) Even advertisers want to invest in PR. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

PRSay

JANUARY 3, 2025

According to one customer survey , 86% of customers say authenticity helps them determine which brands to support. In contrast, consumers love it when brands feel real and authentic. For many people, a companys authenticity is the deciding factor when deciding which brands to buy from and which to ignore.

Trends 97

Trends Brand Branding Publicity 97

Agility PR Solutions

MAY 5, 2021

According to new survey research from social advertising automation platform Smartly.io, consumers are still relying on social media […]. The post New insights for marketers on post-COVID social advertising appeared first on Agility PR Solutions.

Advertising 78

Advertising Advertising Marketing Survey 78

PRSay

OCTOBER 4, 2021

Likewise, it’s important to educate organizations on the difference between earned media and advertising. A recent survey by Propel found that journalists respond to only about 3.27 One of the most common mistakes is expecting results right from the beginning. It takes time to tell a story and build credibility.

Media Relations 203

Media Relations Media Pitching Case Study 203

Agility PR Solutions

MARCH 28, 2022

Compared to other mediums or channels, social media is relatively new in the advertising space, and small businesses see invaluable merit in investing in popular platforms. The post 70% of small businesses will invest in social media advertising in 2022—where, and how much? appeared first on Agility PR Solutions.

Small Business 85

Small Business Advertising Advertising Social Media 85

5W PR

APRIL 12, 2025

This addition reduced perceived wait times by 40% according to guest surveys. Wellness and Relaxation Features as Marketing Focal Points The demand for wellness-focused amenities in water parks has grown significantly, with 65% of visitors expressing interest in relaxation areas according to a 2022 IAAPA survey.

Trends 78

Trends Strategy Publicity System 78

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” According to the survey, the average blog post is 1,269 words. Multiple surveys and data studies support this conclusion.

B2B 169

B2B Study Blogging Survey 169

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. Over the last few months, there have been three separate surveys that polled hundreds of editors, reporter sand journalists. This is up 17% from last year where 51% said media relations was getting harder.

Survey 88

Survey Media Relations Report Media 88

Agility PR Solutions

OCTOBER 12, 2020

September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. In recognition of National Hispanic Heritage Month in the U.S.

Consumer 155

Consumer Media Engineering Survey 155

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Agility PR Solutions

JULY 31, 2019

In fact, nearly half of users of ad blockers (45 percent) say they would avoid a company’s website if that company targeted them with ads, according to a new survey report from portfolio website Visual Objects. […]. The post Is personalization working for advertisers?

Advertising 74

Advertising Advertising Survey Report 74

Cision

APRIL 26, 2017

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Brand Branding Video 266

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. That cohort certainly shouldn’t be counted as among those who are using AI, although it has been.

Survey 179

Survey Software B2B Pitching 179

Agility PR Solutions

OCTOBER 25, 2021

They say seeing is believing, and new survey research from NCSolutions (NCS) and Pinterest affirms that the truism applies to brand and product purchasing.

Consumer 147

Consumer Pinterest Survey Advertising 147

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials.

Publicity 334

Publicity How To Product Launch Agency 334

5W PR

NOVEMBER 27, 2024

Consider paid advertising to reach a wider audience and target specific demographics. Gather feedback through surveys and reviews to identify areas for improvement and continuously enhance the customer experience. Optimize the website for search engines, ensuring it’s mobile-friendly and easy to navigate.

How To 78

How To Marketing Hotels Local 78

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Shift Communications

NOVEMBER 5, 2014

Virtually everything in marketing, advertising, and PR is measurable. However, the ROI of doing a $25,000 survey for what was effectively a minor mention is almost certainly negative, and deeply so. Advertising Analytics Marketing Metrics Public Relations' This is patently false. Vice President, Marketing Technology.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Prowly

APRIL 22, 2025

Track audience sentiment using surveys, social listening, or feedback tools to gauge public perception. 5 Brand equity Brand equity is the value you add to a product or service thanks to your brand name, customer loyalty and perceived quality. Use data to refine messaging , making sure it aligns with what your audience values and cares about.

Measurement 104

Measurement Brand Branding How To 104

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. Here we will highlight why diversity is so important in social media advertising, as well as the benefits representation can offer to a brand seeking to grow its reach and engage with a wider audience.

Advertising 62

Advertising Advertising Social Media Media 62

Prowly

FEBRUARY 13, 2025

You can also provide feedback sessions with your target audience during interviews or start gathering post-service survey data. You can also create a brand awareness survey via free tools and send it to your existing customers or use it as a point of contact with potential new consumers. Or even ask them to do so. The real magic?

Measurement 104

Measurement Tools Brand Branding 104

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. About 25% of the communications executives surveyed have MBAs. It’s not just press releases and media training.

Trends 199

Trends Corporate Employee Analysis 199