Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications.

Journalism 120

Journalism Trends Print Local 120

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act.

Video 120

Video Trends YouTube Television 120

Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. Interested in implementing MMM?

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. Interested in implementing MMM?

Media 195

Media Measurement Analysis Television 195

Bianchi Biz Blog

JANUARY 16, 2025

This creates a large pool of talent for all marketing, PR, advertising and communications companies. It has both radio and television in both French and English. Media Profile is one of the largest independent firms in Canada. Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry.

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Branding 252

Branding Brand YouTube Social Media 252

Mindful Marketing

AUGUST 27, 2022

What’s more, as younger Japanese are drinking less than their elders, the sobering trend seems likely to continue. ” Given that in many countries, alcohol advertising is commonplace – on television, in magazines, and on billboards – why have many taken issue with Sake Viva on social media? .”

Advertising 82

Advertising Advertising Government Consumer 82

Cision

AUGUST 29, 2016

Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about. How would you like to watch advertisements in the middle of your Facebook Live videos? Here is the latest and greatest from Facebook: 1. “Frenemies are enemies who act like friends.”

Facebook 218

Facebook Brand Branding Mobile 218

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. McDonald’s combines childhood Happy Meal nostalgia with modern, relatable trends to heighten their Reels.

Video 148

Video Branding Brand Instagram 148

PRSay

MAY 24, 2021

At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. Previously, he spent more than a decade as a television news reporter and anchor. . Where and how is money being made in journalism and how does that profit affect budgets for stories in newsrooms?

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Polaris

DECEMBER 10, 2014

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. But interruptive marketing is also used to describe traditional TV and radio advertising, email sent to you without permission and unsolicited direct mail. It’s possible an email newsletter could interrupt.

Blogging 183

Blogging Comparison eBook Case Study 183

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. It’s a key reason that digital advertising is growing so strongly. It remains a trend to watch. #8 Here’s an inflection point worth noting.

Publicity 122

Publicity Marketing Healthcare Television 122

PR for Anyone

OCTOBER 7, 2021

What is trending online? When you can pitch yourself as an expert on a topic that is trending online. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. The media is regularly covering trends that are going viral on that platform. PR FOR ANYONE.

How To 130

How To Pitching Film Video 130

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. But why publicity is so valuable?

Publicity 130

Publicity YouTube Advertising Advertising 130

5W PR

NOVEMBER 7, 2019

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. It may seem random, but it isn’t.

Advertising 68

Advertising Advertising Privacy Facebook 68

PR for Anyone

SEPTEMBER 30, 2022

The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic are still on-trend in 2022. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

Pitching 130

Pitching Television Trends Video 130

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Therefore, the frontrunner of news dissemination is television broadcast coverage. . Resources: [link] [link] [link] [link].

Media 113

Media Radio Television Sports 113

Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Understand market tech trends. Beyond culture and language, technology trends are distinct in many APAC countries. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. 6 percent who said television would rank highly in 2020. Don’t ignore regional media.

Mobile 156

Mobile Local Technology Television 156

Cision

JUNE 29, 2015

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Cision

NOVEMBER 22, 2016

As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads. It’s like living at a nightclub: trends come and go, and you can dance to whatever beat you want. We’re No Longer Reaching in the Dark. Then some amazing new platform hits the scene.

Marketing 120

Marketing Television Analytics Tools 120

Sword and the Script

MAY 11, 2019

In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. d) Online newsrooms still matter. emphasis added].

Study 162

Study Media Relations Media B2B 162

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. Collect and cultivate freelancers.

Television 120

Television Interviews Engineering Tools 120

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.

Video 98

Video Agency Strategy Marketing 98

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. Radio, television and streaming are also holding up or growing.

Government 151

Government Crisis Energy Community 151

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

Stephen Waddington

JUNE 25, 2020

Television news and online sources have seen significant upticks against a trend of decline. Podcasts boom: Spotify emerging as new leader for distribution The proportion using podcasts has grown significantly in the last year, though coronavirus lockdowns may have temporarily reversed this trend.

Newspapers 103

Newspapers Print Local Television 103

Communications Conversations

OCTOBER 25, 2017

According to a recent Pew Internet survey , 43 percent of Americans report often getting news online, a share just 7 percentage points lower than the 50% who often get news on television. So, the trend line is accelerating–fast. It means thinking about ways to use paid social advertising to distribute your messages.

YouTube 121

YouTube Television Banking Corporate 121

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

Measurement 90

Measurement How To Television Analysis 90

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

APRIL 4, 2016

An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the first quantitative notion of whether something has indeed gone viral, thereby enabling further research into topic experts, trending topics, and viral-incident metrics. Journal Of Interactive Advertising , 6 (2), 30-38. Schulze, C.,

Viral 120

Viral Journalism Advertising Advertising 120

PR for Anyone

JANUARY 20, 2022

Media is editorial content unless you are paying for advertising. I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell.

Interviews 130

Interviews How To Media Television 130

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.

Radio 75

Radio Television Media Local 75

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising.

Publicity 225

Publicity Marketing Video YouTube 225

Critical Mention

OCTOBER 29, 2019

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. Global Alliance for PR.

Radio 92

Radio Television Social Media Sports 92