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Upcoming Trends in Advertising

Ronn Torossian

Various tools or features such as voice assistance weren’t widely available. The post Upcoming Trends in Advertising appeared first on. Just a few years ago, terms like “voice search” or “artificial intelligence” sounded very futuristic, and referred to technologies that were only perceived to be available in science fiction movies.

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Most Powerful Free SEO Tools

ReimaginePR

Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. Too good to be true, right?

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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. Sustainability in Media and Advertising Sustainability has become a central focus for many industries, and media is no exception.

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PRLab and PRStudChat Prepare Students for an 18-Hour Pro Bono Marathon

Deirdre Breakenridge

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. Many nonprofit clients need strategies that encompass both public relations and advertising.

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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. They’re terrific tools for PR teams because they offer a fresh way to spread a PR message, and they tend to be highly targeted. But what does this mean for public relations professionals?

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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams.

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