Deirdre Breakenridge

NOVEMBER 11, 2014

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. Many nonprofit clients need strategies that encompass both public relations and advertising.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen.

Social Media 165

Social Media Study B2B Media 165

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

Advertising 130

Advertising Advertising Publicity Video 130

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. They’re terrific tools for PR teams because they offer a fresh way to spread a PR message, and they tend to be highly targeted. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

MARCH 16, 2021

In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases.

B2B 344

B2B Facebook LinkedIn Small Business 344

Prohibition

SEPTEMBER 3, 2023

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

Advertising 116

Advertising Advertising Social Media SMB 116

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The move to ban third-party cookies has precipitated an “identity crisis” in digital advertising. It will revive contextual advertising and give rise to new data targeting tools. The bits of code have long been used to track web visits and collect data to drive ad targeting.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network. They found a striking decline of nearly 40% in CNN’s ad revenue, capturing significant attention within the media and advertising industry.

Branding 323

Branding Brand eBook Advertising 323

Cision

OCTOBER 5, 2016

With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. The concept here is to give sponsors and advertisers more insight into how their branded content is performing, as well as help Facebook users know that content is basically advertising.

Trends 319

Trends Content Marketing Branding Brand 319

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Bylined content, white papers, awards and conferences are essential tools and platforms for positioning executives as leaders. The acronyms alone are daunting.

Conference 319

Conference Privacy Twitter Leadership 319

5W PR

MARCH 27, 2025

Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. The Martech-UGC Connection: Tools That Drive Results PR teams need the right technology stack to effectively collect, manage, and distribute user-generated content.

System 99

System Tools Policies Measurement 99

Business Wire

FEBRUARY 18, 2020

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

Corporate 268

Corporate Analytics Communications Web 268

Onclusive

MARCH 21, 2018

Today, advertising, corporate content, and social content is often separated,” Owyang wrote, “but tomorrow, we expect these circles to converge and overlap, with little or no separation.”. PR is typically responsible for social sharing and media outreach, but marketing can power that content through paid opportunities and email marketing.

Storytelling 281

Storytelling Media Infographics Advertising 281

5W PR

NOVEMBER 27, 2024

Digital PR plays a vital role in crisis management by equipping organizations with tools to communicate effectively, reach a wider audience, and build trust. Leveraging Digital Platforms for Effective Crisis Communication Digital platforms have become essential tools for crisis communication.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it.

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

MAY 2, 2023

This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. Facebook Facebook offers various tools for companies to promote their products or services, such as sponsored posts, ads, and groups.

Advertising 97

Advertising Advertising Social Media Reddit 97

PRSay

JANUARY 3, 2025

This is especially relevant as generative artificial intelligence (GenAI) tools like ChatGPT, Claude, and Gemini allow brands to create endless content for a nominal cost. That doesnt mean PR professionals should avoid these tools entirely.

Trends 97

Trends Branding Brand Publicity 97

ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. Business people who aren’t using PR tools and tactics to better understand customer, influencers, employees, or partners are probably not maximizing their investment.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

5W PR

DECEMBER 4, 2024

A viral campaign can be a powerful tool to achieve this, but it requires careful planning, execution, and collaboration with an app marketing agency. Leverage Social Media Social media platforms are powerful tools for spreading virality. Track and Analyze Results Monitor the campaign’s performance using analytics tools.

Viral 78

Viral How To Advertising Advertising 78

Cision

OCTOBER 27, 2015

There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. And the job search feature should be a helpful tool for professional seeking a transition. Twitter Polls. Conclusion.

Social Media 120

Social Media Tools Reddit LinkedIn 120

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. Google Trends is an extremely useful tool that shows what people are searching for and highlights search phrases at their peak volume.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The platform is now offering new advertising options, making it easier to reach specific customer segments. Despite skepticism about the ROI of some influencers and changes in metrics, influencer marketing is still a powerful tool and an important complement to paid advertising. Influencers get smaller… with bigger impact.

Social Media 272

Social Media Trends Media Instagram 272

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 148

Internal International Tools Software 148

5W PR

DECEMBER 12, 2024

Consumers are no longer swayed by mere advertising claims. Leveraging User-Generated Content User-generated content (UGC) is a powerful tool for promoting authenticity in beauty marketing. UGC can be more impactful than traditional advertising, as it comes from real people and is often perceived as more genuine.

Marketing 78

Marketing Ethics Consumer Advertising 78

5W PR

OCTOBER 22, 2024

The Power of Native Content and Boosting Native advertising continues to prove its value, but boosting can take campaigns to the next level. Marketing, while a powerful tool for prompting consumer action, can only go so far—it’s crucial to align marketing with operations.

Retail 78

Retail Privacy Advertising Advertising 78

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. The Current State of Cookies in Digital Marketing Third-party cookies have served as the backbone of digital advertising for over two decades.

Privacy 78

Privacy Marketing Advertising Advertising 78

Ronn Torossian

OCTOBER 25, 2021

Paid Advertising One of the tools that businesses can use to increase website traffic is paid ads, with […]. When it comes to reaching customers directly, marketers can utilize plenty of different strategies effectively. The post Effective Marketing Strategies for B2C Businesses appeared first on.

B2C 195

B2C Strategy Marketing Advertising 195

Onclusive

FEBRUARY 22, 2018

AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. How do you see these elements working together and how important is it to integrate your efforts?

Interviews 284

Interviews Radio Small Business Pitching 284

Ronn Torossian

OCTOBER 3, 2023

Multicultural marketing is a dynamic and powerful approach that goes beyond conventional advertising. It embraces diversity, acknowledges different cultural perspectives, and seeks to challenge stereotypes head-on.

How To 195

How To Marketing Advertising Advertising 195

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Advertisers bid for ad space, and the highes͏t bidder gains visibility.

Advertising 78

Advertising Advertising Exercises Measurement 78

5W PR

NOVEMBER 26, 2024

Email Marketing Email marketing remains a powerful tool for reaching out to potential and existing customers. Paid Advertising Paid advertising can be a highly effective way to reach a wider audience and drive traffic to a game. Craft compelling narratives that connect with the audience on an emotional level.

Video 78

Video Trends Marketing Advertising 78

5W PR

NOVEMBER 25, 2024

However, a well-crafted marketing strategy and a strong focus on recognition can be powerful tools to help hotels weather these storms and emerge stronger than before. Utilize social media, content marketing, and paid advertising to reach the audience and maintain the brand’s visibility.

Hotels 78

Hotels Crisis Marketing Policies 78

Prowly

DECEMBER 6, 2024

Tip: You can measure all key metrics (beyond reach & impressions) and PR KPIs with an all-in-one PR tool like Prowly. An all-in-one tool can make your life easier at least in terms of tracking data that matters. One tool to cover all media and communication centred teams' needs. The best part? 3 Are you improving your SEO?

Media 104

Media Measurement SEO Instagram 104