ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.”

Agency 353

Agency Communications Marketing Leadership 353

Business Wire

DECEMBER 15, 2021

Now, perhaps more than ever, is the time to partner with a PR agency to be successful in a brave new world. The digital content marketplace is flourishing – from press releases, to blogs to TikTok to daily newsletters, influencers, online-only media outlets and more – and PR will flourish with it as an integral part of our daily lives.

Blogging 383

Blogging Agency Travel Media 383

Agility PR Solutions

NOVEMBER 17, 2024

Running a fully remote financial PR agency comes with undeniable perks but also some unique quirks. At StreetCred PR—an agency […] The post PR out of the office: Insights from our journey as a remote PR agency appeared first on Agility PR Solutions.

Agency 123

Agency Financial Industry Publicity 123

Agility PR Solutions

DECEMBER 8, 2024

Picture this: Youre running a PR agency, are very passionate, and have a talented core helping you manage the operations. You need a well-structured business development program to attract new clients […] The post 8 steps for building a winning PR agency business development program first appeared on Agility PR Solutions.

Agency 100

Agency Industry Publicity 100

Agility PR Solutions

FEBRUARY 4, 2025

From traditional billboards and print ads to digital campaigns and experiential marketing, agencies that specialize in promoting alcoholic beverages are constantly evolving to meet the demands of a more discerning and health-conscious consumer base.

Agency 100

Agency Print Marketing Meeting 100

Culpwrit

MARCH 16, 2025

By Kevin Oates If agency years are like dog years, Im celebrating my 182nd at Ketchum this month. And Other Lessons Learned During Two+ Decades at a Global Agency The post Show Up to Lead. And Other Lessons Learned During Two+ Decades at a Global Agency appeared first on Culpwrit. It will be my last.

Agency 86

Agency Communications Publicity 86

Agility PR Solutions

JANUARY 12, 2025

Influencer marketing agencies, traditionally known for their hands-on approach to selecting influencers, managing campaigns, and tracking results, are now embracing AI and automation to streamline their operations. Artificial Intelligence and automation are transforming every industry, and influencer marketing is no exception.

Agency 105

Agency Marketing Technology Industry 105

Prohibition

FEBRUARY 6, 2025

These scammers are using stolen branding, fake invoices, and false claims of employment at well-known agencies to con people on Facebook Marketplace. It is exactly the same people/person and the same scam – they are using agencies in the North because, in their own words, “creative agencies are easy targets.”

Creativity 71

Creativity Agency Employee Facebook 71

Ronn Torossian

NOVEMBER 21, 2024

A CPG marketing agency plays a […] The post The Role of Sustainability in CPG Marketing Campaigns appeared first on. Today’s consumers prioritize brands that demonstrate a commitment to eco-friendly practices, from product development to packaging and marketing.

Marketing 195

Marketing Consumer Agency Industry 195

Ronn Torossian

NOVEMBER 21, 2024

Building emotional connections is key to driving loyalty and advocacy, and a CPG marketing agency can help brands craft campaigns that […] The post Building Emotional Connections with Consumers Through CPG Marketing appeared first on.

Consumer 195

Consumer Marketing Agency Brand 195

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. This kind of information can be turned into a powerful campaign that will cut through the noise of other PR agencies trying to get journalists to publish their content.

Digital PR 62

Digital PR Internal International Data 62

Agility PR Solutions

OCTOBER 30, 2024

AI in PR and social listening is revolutionizing how agencies respond to and prevent crises. […] The post How AI and social listening work together to revolutionize PR crisis management appeared first on Agility PR Solutions.

Crisis Management 178

Crisis Management Crisis Technology Agency 178

Ronn Torossian

NOVEMBER 21, 2024

A cannabis marketing agency specializes in crafting compelling narratives that resonate with […] The post The Role of Storytelling in Cannabis Marketing Campaigns appeared first on. In the cannabis industry, where stigmas and misconceptions still exist, storytelling is particularly valuable.

Storytelling 39

Storytelling Marketing Education Consumer 39

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. But in PR, calling an agency “independent” is sometimes a polite way of saying “cheap.” And it sometimes applies.

Agency 351

Agency Creativity Corporate Internal 351

Business Wire

DECEMBER 22, 2021

As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year. What are the top trends that every PR pro should know for 2022? These valued insights offer PR pros guidance for setting their focus for the new year.

Publicity 441

Publicity Blogging Trends Agency 441

Wadds Inc.

OCTOBER 28, 2024

Nine out of ten practitioners support a voluntary code of conduct to fix a 'broken' pitch process that costs agencies an average of £7,000 per opportunity. Public relations agencies pitching for new business face budget uncertainty, ghosting and intellectual property misuse. Half of agencies pitch monthly and some pitch weekly.

Pitching 98

Pitching Industry Publicity Financial 98

Sword and the Script

FEBRUARY 4, 2025

The answer to that question offers real insight into a persons ability, or an agencys ability, to execute. Its also a good question for consultants, agencies and job seekers to be asked. Youll have a better sense of their ability to identify story angles and conceptually match those to current news trends.

Financial 147

Financial Report Pitching Journalism 147

Business Wire

JUNE 30, 2022

In this partner webinar, Muck Rack , Agence-France Presse , and The Foreign Press Association shared tips for getting your organization’s press releases and pitches seen and acted on by reporters outside of your home market.

Pitching 399

Pitching Internal International Blogging 399

ImPRessions - Crenshaw Communications

OCTOBER 10, 2022

So, as a leader and manager spearheading ad tech PR at one of the top ad tech PR agencies, there are a few things I keep in mind to stay on track. Agency PR tends to move fast, especially if you’re juggling several projects for different clients. They might also be helpful to others who happen to be like me. . Change up processes.

Agency 77

Agency Communications Reputation Corporate 77

Agility PR Solutions

DECEMBER 2, 2024

Raffetto Herman Strategic Communications is one such agency, with agency practice leads already manning their telescopes to anticipate what the near year will bring. As 2025 nears, it’s poised to be another year of new challenges, excitement and PR industry growth for those on their toes and prepared to adapt as necessary.

Public Affairs 100

Public Affairs Healthcare Communications Publicity 100

Prowly

DECEMBER 17, 2024

Cision is also best suited for corporate in-house PR teams or large PR agencies. It might fall short with understanding small to medium agencies needs which is where Prowly shines. It's best suited for big in-house teams or agencies that conduct large-scale campaigns all over the world. What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

5W PR

NOVEMBER 4, 2024

In a field where reputation, differentiation, and trust drive competitive advantage, partnering with a PR agency that understands both the intricacies of the VC landscape and the unique positioning of each firm can be a decisive factor for success. Amplifying Success and Impact Every investment tells a story.

Trends 88

Trends Healthcare Reputation Financial 88

Wadds Inc.

MARCH 9, 2025

In my early career at a global agency, I worked in a team of 18 peers six men and 12 women, all highly-skilled and ambitious in our field of corporate publish relations. Two decades later, only two of us from that group now hold top-tier senior leadership positions in global agencies. Both are men. This isnt just a coincidence.

Publicity 94

Publicity Leadership LinkedIn Report 94

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

OCTOBER 10, 2022

So, as a leader and manager spearheading ad tech PR at one of the top ad tech PR agencies, there are a few things I keep in mind to stay on track. Agency PR tends to move fast, especially if you’re juggling several projects for different clients. They might also be helpful to others who happen to be like me. . Change up processes.

Agency 329

Agency Communications Reputation Corporate 329

Remote PR Jobs

DECEMBER 31, 2024

Due to the price point, this is a good option for a mid sized or a large agency. Notiqued Agency Boutique Program: Think of it as the Muck Rack for independent professionals. Its an easy, effective way to level up your outreach and make a bigger impact without the need for a big team.

Tools 100

Tools Communications Software Google 100

5W PR

DECEMBER 27, 2024

The post User-Generated Content in Video Game Marketing: Building Community Through Engagement appeared first on Public Relations Blog | 5W PR Agency | PR Firm. By highlighting the contributions of players, developers can create authentic and engaging marketing campaigns that resonate with their target audience.

Community 144

Community Video Marketing Creativity 144

Agility PR Solutions

NOVEMBER 18, 2024

The practitioners at global influencer agency Billion Dollar Boy compiled predictions on a comprehensive set of key themes that […] The post The Creator Economy in 2025: Influencer experts offer insights on what will drive the industry—and PR and marketing—in the coming year appeared first on Agility PR Solutions.

Industry 117

Industry Marketing Agency Strategy 117

Prowly

OCTOBER 23, 2024

Problem Dawn Jones is the Founder of Pressed Fresh Collective, a PR and brand-building agency working to help independent artists succeed. But there isn’t always time to research and personalize well. Here’s how Dawn Jones dealt with this issue.

How To 211

How To Pitching Analytics Software 211

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

As we’re beginning our adult lives and preparing to be more independent, less impulsive, and more in control, a vital tool in any student’s growth is an internship —in my case, at a top PR agency. One of the best perks of interning at a PR agency is being able to see how my day-to-day tasks are applied to services for our clients.

Internal 398

Internal International B2B Construction 398

Onclusive

MARCH 24, 2022

This is especially important for large or global companies, which may have multiple communications, executive and agency teams. Make sure to create alignment upfront and get buy-in from all regions, business units and agency partners across the board.

Measurement 396

Measurement Data Hotels Viral 396

ImPRessions - Crenshaw Communications

APRIL 18, 2023

That’s why some reputation management firms offer PR services and PR agencies often address reputation management. Here are four posts from our agency founder, Dorothy Crenshaw, on PR and brand reputation, and how PR can protect and drive the latter.

Reputation 333

Reputation Crisis Customer Service B2B 333

Ishmael's Corner

MARCH 17, 2025

The Agency has enjoyed many milestones over the years. I pride myself on staying away from hyperbole and showy adjectives. Still, theres no getting around that today is a big day. We have acquired CCGroup, the top tech-focused consultancy in the UK. Winning HPs enterprise business in year number three.

Enterprise 84

Enterprise Storytelling Agency Communications 84

Prowly

FEBRUARY 25, 2025

Agility PR is a media relations tool that helps agencies and businesses connect with journalists and get more coverage. To get a precise quote for your business or agency, you'll have to reach out to their sales team. The only exception is the Enterprise Services, which is intended for PR agencies.

Tools 104

Tools Software Enterprise Crisis Management 104

5W PR

NOVEMBER 20, 2024

Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. Partnering with a PR agency ensures that sustainable practices are communicated effectively, aligning with the values of eco-conscious shoppers and establishing brand credibility in this space. market goals, read our full case study here.

Brand 78

Brand Branding Communications Marketing 78

Agility PR Solutions

JANUARY 14, 2025

By prioritizing knowledge sharing, agencies can create stronger, more collaborative relationships with their clients while achieving measurable returns on investment. Client education has become indispensable in the modern PR and communications landscape.

Engineering 105

Engineering Education Measurement Agency 105

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021.

B2B 179

B2B Software Ethics Leadership 179