ImPRessions - Crenshaw Communications

JULY 6, 2022

But for all the hype, there truly is no substitute for manual research and human analysis. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Journalists are very busy, so giving them relevant information is key to PR success. Yet, many PR teams look for technology shortcuts.

SEO 333

SEO Analysis Meeting Travel 333

Stephen Waddington

OCTOBER 20, 2020

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months. Traditional agencies have always sold time.

Agency 117

Agency SEO Groups Energy 117

ImPRessions - Crenshaw Communications

OCTOBER 4, 2016

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. An agency’s record in winning new business is also instructive. But as many experienced agency professionals know, a portion of new business inquiries are likely to be a poor fit. Did you vet the opportunity?

Agency 186

Agency Pitching Construction Exercises 186

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

NOVEMBER 8, 2023

Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Media Monitoring & Analysis. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Managing PR Agencies.

Training 370

Training Media Training Reputation Crisis Communications 370

Stern + Associates

AUGUST 8, 2022

He is also an expert in discussing the international aspects and geopolitical challenges of cyber threats – particularly nation state sponsored hackers from Russia, China, Iran and North Korea and why organizations should be concerned. and international cyber issues for more than 30 years. Ignoring these risks is no longer an option.

Analysis 62

Analysis Government System Policies 62

ImPRessions - Crenshaw Communications

JUNE 10, 2016

For that reason, we advocate for PR to take the lead in conducting a detailed analysis of a brand in its current state, engineered to highlight strengths and weaknesses and help the team structure a results-oriented program. Website analysis and evaluation. The audit isn’t new, of course, but it’s newly important.

Media Relations 120

Media Relations Agency Media Training Media 120

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix.

Agency 120

Agency Creativity Advertising Advertising 120

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR in High Definition

APRIL 26, 2021

Internal communication is just as important as external – and here’s how to improve it. It doesn’t need to be a huge scandal, but an organisation’s reputation is dictated by everything that is said about them, externally and internally. Internal communication is a key part of enabling employees to perform their job well.

Internal 62

Internal International Communications How To 62

Bianchi Biz Blog

SEPTEMBER 5, 2024

Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 100

Marketing Radio Automotive Television 100

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Articles are categorized under interesting topics, such as “Actionable Analysis,” “Analyzing Customer Data,” and “Digital Leaders,” to name a few.

Advertising 322

Advertising Advertising Privacy Television 322

Wadds Inc.

MARCH 15, 2023

That’s the shocking statistic cited by agency leader and academic Mark Weiner in PR, Technology, Data and Insights : Igniting a Positive Return on Your Communications Investment , a bracing call-to-arms for the industry to get serious on a data-driven approach. Is the public relations industry good at proving its value?

Technology 98

Technology Data Analysis Internal 98

PRSay

JANUARY 26, 2021

Capitol as the point of interest for this analysis, then it is important to recognize that there isn’t any shortage of vulnerabilities that could impact this U.S. This includes the way messages were shared with the internal constituents of the U.S. If we look at the U.S. institution. Learning from the crisis.

Crisis Communications 166

Crisis Communications Crisis Communications Leadership 166

Sword and the Script

AUGUST 6, 2024

It’s often an assistant account executive or an intern. Martech and comms tech holdings company Stagwell has inked a deal to acquire a digital agency called Leaders. The agency is perhaps best known for developing a SaaS-based influence platform called InfluencerMarketing.AI (IMAI), according to Media Post. Chowing down.

Privacy 87

Privacy B2B Pitching Analysis 87

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

Agility PR Solutions

OCTOBER 10, 2018

Whenever I hear Hotwire described as a midsize agency, I consider it a badge of honor. We’re big enough to give ambitious CMOs and others on the client side the national and international support they need. The post PR agency insights—why midsize is the right size appeared first on Agility PR Solutions.

Agency 70

Agency Internal International Analysis 70

Wadds Inc.

FEBRUARY 15, 2023

But as no communicator can be on red alert all the time – as Hartley, founder of crisis training agency Polpeo, points out – being able to tell a short-lived social media controversy from a major real-world business risk is essential. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Wadds Inc.

JUNE 11, 2023

Agencies should be embracing future and foresight work, not just for themselves but for clients too. It’s why every management team wanting to stay in business should regularly conduct a strategic analysis of its market position. There are several tools to help strategic analysis. What could the future look like?

Strategy 52

Strategy Policies Analysis Crisis 52

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? So what does SHIFT do to avoid the pitfalls? The result?

Agency 60

Agency How To Data-Driven PR Data 60

Mindful Marketing

JULY 29, 2015

” Likewise, PRWeek recently wrote about the International Association of Measurement and Evaluation in Communications (AMEC) conference. PR measurement has traditionally been more focused on outputs only, with agencies providing status reports on activity that took place. Take a PR agency for example.

Analysis 50

Analysis Measurement Analytics Creativity 50

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Video Analysis. Internal comms. Layoffs at internal comms platform.

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 134

Survey Communications Measurement Internal 134

PRSay

OCTOBER 1, 2021

We asked national and international communicators for their advice on how communications campaigns can resonate with the Hispanic community. They require a deeper analysis and understanding to produce a robust, diverse and inclusive proposal.” — Raquel Rivera, APR, corporate communications director, Grupo Ferre Rangel , Puerto Rico.

How To 168

How To Community Analysis Local 168

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This analysis is based on survey data supplied by practitioners. This data in each case has been collected by a third-party research agency. There is no barrier to entry to working in public relations. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

5W PR

NOVEMBER 2, 2023

This real-time data analysis empowers players to make dynamic bets while a sporting event is in progress, adding a new dimension to sports wagering. The post The Top Trends in Gaming from G2E 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Sports Advertising Advertising 78

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. And if you’re looking to create your own podcast, then Prohibition is the agency for you! Struggling to make your B2B marketing ‘sexy’?

B2B 77

B2B Trends Strategy Marketing 77

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Content quality, including a sentiment analysis. Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Considerations include current staffing, available budget and the company’s proclivity for outside consultants and agencies.

Exercises 136

Exercises Comparison Internal International 136

Landis PR

APRIL 29, 2024

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! For us, communications is the world’s most powerful tool for change. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

JULY 13, 2021

Those who are responsible for both internal and external communications must be absolutely overwhelmed,” she wrote. Now that comms has proven their value, we should start positioning an agency partner or solo PR pro as a necessary element to achieve our goals in-house and to continue or improve the success of the department.”. “Now

Communications 164

Communications Survey Education Leadership 164

NewsWhip

OCTOBER 23, 2020

As the regional agency hub, we created a more thorough reporting structure and defined the most important tools and metrics to report back on. This combination of processes led the way to better metrics-tracking consistency, a more efficient KPI measurement and a more insightful coverage performance analysis. Can you share examples?

Local 78

Local Analysis Measurement Data 78

Shift Communications

OCTOBER 27, 2017

We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. While Twitter data has well-known, well-documented biases , it’s still far more open for analysis than other social networks.

Twitter 87

Twitter Social Media Media Analysis 87

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

The resulting discussion was informative, leading to some advice for PR agencies and their clients when it comes to priorities. Use agency skills to identify important influencers. This means more confusion for clients for whom this is uncharted territory, but it’s an opportunity for agencies.

Analytics 120

Analytics B2C B2B Agency 120

Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”.

Interviews 103

Interviews Publicity Technology Social Media 103