Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. This is likely to be most applicable to agencies in the creative and professional services sector. Agencies typically seek specialist financial support to help with the tax relief application process. “We

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Agency Enterprise Software Financial 171

Shift Communications

DECEMBER 5, 2014

Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. All you have to do is visit analytics.twitter.com ; you can also find it within the ads.twitter.com platform under the ‘Analytics’ dropdown menu.

Analytics 163

Analytics Twitter How To Social Media 163

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

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Agency Energy Crisis Management Industry 89

Remote PR Jobs

SEPTEMBER 27, 2024

Distribution and Syndication After you release your press statement, it’s distributed to a network of media outlets, journalists, bloggers, and news agencies. Monitoring and Analytics Monitoring the performance of your press release is essential to understand its impact and reach.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

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Agency Meeting Retail Energy 161

Critical Mention

NOVEMBER 29, 2018

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. And 2019 figures to be more of the same. SCHEDULE A DEMO.

Analytics 105

Analytics Data Trends Marketing 105

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics and measurement are table stakes , table minimums in high-growth sectors of the economy. Where to Start.

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Analytics Google Data Technology 143

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Shift Communications

NOVEMBER 17, 2017

The latest focus is on predictive analytics and the power one can wield by predicting future trends. What is Predictive Analytics? So, what exactly is predictive analytics? How Does Predictive Analytics Apply to PR? Leverage Predictive Analytics as a PR Team. What’s the Future of Predictive Analytics in PR?

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eBook Analytics Data Software 104

Shift Communications

OCTOBER 30, 2014

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. Christopher S. Vice President, Marketing Technology.

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Konnect Agency

JUNE 8, 2022

These metrics are easily measured by having Google Analytics installed on your website and proper UTM terms attached to your digital content. Through Google Analytics, you can easily see which pages and posts are getting the most traction. Google Analytics provides many great tools that can help track user journeys.

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Analytics Google Measurement Advertising 52

PR 20/20

NOVEMBER 28, 2022

G oogle Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, you can run thousands of reports in Google Analytics to evaluate the strength of your marketing program, particularly your website. Questions to Ask of Your Google Analytics Data. What were the top traffic-driving channels?

Analytics 52

Analytics Google Case Study Data 52

5W PR

APRIL 16, 2019

Marketing is a data-driven industry, especially today with the increase in the use of social media platforms and the continued advancement of analytics available for marketing campaigns. The answer will be different for each brand, but the general best practices for marketing analytics should still be followed.

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Analytics Strategy Marketing Data 68

Shift Communications

DECEMBER 15, 2014

In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Want to jumpstart analytics training at your company? How do you keep your analytics training up-to-date?

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Analytics Training Data Google 106

Shift Communications

SEPTEMBER 12, 2017

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. Compatible Data. Chosen Well.

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Analytics Software Data System 92

Shift Communications

SEPTEMBER 23, 2015

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? If you’re looking for more details around how PR Pros can put Google Analytics to work, download our free eBook today – Google Analytics Basics for PR Professions.

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Analytics Google eBook Data 60

The Resolution Blog

FEBRUARY 23, 2023

This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies. I interview global head of data and analytics – Allison Spray alongside PR Agency One MD James Crawford. James and I co-wrote two chapters in a recent PRCA paper; ‘Data literacy in PR’.

Data 156

Data Strategy Analytics Interviews 156

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Can other teams benefit from PR analytics data and shared ROI? But have you also looked at their potential Return on Investment, or ROI? The answer is yes!

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How To Media Software Analytics 397

Shift Communications

AUGUST 28, 2017

A Brief Recap of Predictive Analytics. Predictive analytics is the statistical discipline of predicting what’s likely to happen based on existing data. Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless.

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Analytics Software Technology Data 96

PR 20/20

APRIL 23, 2019

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website. Questions to Ask of Your Google Analytics Data. Goal Monitoring Questions.

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Analytics Google Case Study Data 102

Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. The first and most common scenario in predictive analytics is flat-out bad data. A third circumstance in which predictive analytics often fail is with confounding variables.

Analytics 87

Analytics Engineering Data Reddit 87

Konnect Agency

OCTOBER 7, 2021

A good social strategy is made up of many moving parts, and a social media agency will help you build a robust organic and paid strategy that will ensure you are staying top of mind for your customer, building brand awareness, and fostering trust and relationships with your current customer base. Four Reasons to Hire a Social Media Agency.

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Social Media Agency Media Community 59

Shift Communications

NOVEMBER 24, 2014

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. Here’s another example using Twitter analytics and statistics: Again, ask the same three questions: What happened? Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy'

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Analytics Data-Driven PR Marketing How To 155

Wadds Inc.

AUGUST 14, 2023

However, for owners of sought after capabilities, and agencies with strong propositions leading to good growth, and profitability, it remains a good market. Are there any trends agency owners should have on their radar? As a result PE are involved in over 50% of agency deals on average.

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Agency Sports Public Affairs Creativity 52

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. ZC: I was growing my agency and once we reached about 15 people, I wanted to improve our workflow, data insights and accountability across the team and campaigns.

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Software Agency Pitching Analytics 145

Konnect Agency

FEBRUARY 24, 2021

At Konnect Agency, we pride ourselves on always being forward-thinking, results-driven problem solvers for the brands we represent. Today, we are proud to share that our very own Amanda Bialek (or AB, as we like to call her around here) has been elevated to President of the agency! Cheers to you on this exciting day!

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Agency Analytics Leadership Measurement 52

Shift Communications

DECEMBER 24, 2015

Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. Ghost of Analytics Present – Benchmarking. Google Analytics’ benchmarking feature allows you to compare your business to competitors. What are they doing?

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Analytics Google Trends Content Marketing 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech. Data wants to be managed PR teams need data to feed AI, and data needs governance.

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Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

The agency also saw clientsSOCi and SponsorUnited named to the Inc. Cooler Screens was one of two finalists in the “Best In-Story Technology” category and Digital Remedy was named a finalist in the “Best Marketing Analytics Platform” category. Digiday and Inc. 5000 2023 list. 5000 2023 list.

Communications 156

Communications Enterprise Sports Technology 156

5W PR

OCTOBER 21, 2019

When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms.

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Agency Marketing Analysis Viral 74

Onclusive

JULY 27, 2020

Onclusive has long been the premier provider of PR analytics. We are excited to put the power of the world’s largest earned media database directly into the hands of small & medium sized businesses and agencies of all sizes.

Enterprise 307

Enterprise Media Analytics Analysis 307

Cision

MAY 8, 2017

Cision’s new case study, “ How Cision Helped One Agency Deliver Results at Each Step of the Customer Journey ” showcases how Winstanley Partners tackled that issue and delivered stellar results for its clients using Cision Communications Cloud. A boutique agency often has to serve the needs of a very diverse client base.

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Agency Case Study Study Small Business 120

ImPRessions - Crenshaw Communications

MARCH 25, 2016

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. Ask what they need. Tie PR to business goals.

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Agency How To Product Launch Internal 120

Mindful Marketing

MAY 10, 2016

In PR circles today, measurement and analytics are all the rage – at least at a conversational level. In addition, if you haven’t automated a good portion of your analytics, you’re still spending unnecessary time on measurement reporting. So how can PR Analytics tools help? By Seedepth.

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Analytics Tools Case Study Measurement 50

Critical Mention

APRIL 10, 2018

When other industries think of creative agency hours, they go EEK! If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. If you prioritize, shed the dead skin, and come up with a good system, you can have both balance and greatness, even at an agency. Until next time!

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Agency Software Creativity System 85

Landis PR

NOVEMBER 4, 2024

The show excels at breaking down complex topics like artificial intelligence in PR, social media analytics and content marketing into practical, implementable steps. Today, data plays an increasingly pivotal role in crafting effective PR strategies, which makes understanding how to interpret and act on analytics crucial.

Storytelling 52

Storytelling Analytics Leadership Trends 52

5W PR

AUGUST 19, 2024

Media planning agencies serve as the backbone of successful advertising campaigns, involving strategic decisions about where and when to place advertisements to effectively reach the target audience. Measurement and analytics challenges Lack of proper measurement and analysis can prevent accurate evaluation of campaign effectiveness.

Media 78

Media Analytics Mobile Measurement 78