Cision

MAY 26, 2016

Figure out what it’s about (marketing, sales, customer service, elephants?). Sometimes it means consulting with an agency or freelancer. The key players here are going to be Google Analytics and a third-party social media monitoring tool. Figure out what form it’s going to take (list, quiz, meme, podcast?).

Analytics 200

Analytics Energy Google Customer Service 200

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics B2B Measurement 204

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry.

Publicity 166

Publicity Analytics Data Advertising 166

5W PR

MARCH 16, 2025

This might include: Website behavioral data Customer purchase history Email engagement metrics Survey responses Customer service interactions Mobile app usage data Implement clear value exchanges to encourage users to share their data willingly.

Privacy 78

Privacy Marketing Advertising Advertising 78

Rock the Status Quo

JULY 30, 2014

Or looking at the percentage of website referral traffic coming from specific social media platforms or editorial placements using Google Analytics. ” now has analytics at its back, which is great. ” Ask, “How will this help my biz increase revenue, lower costs, or improve customer service?”

Measurement 219

Measurement Customer Service Analytics Leadership 219

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. So, he sold his agency and started Propel. Here’s what an individual pitch analytics dashboard looks like.

Software 156

Software Pitching System Analytics 156

Cision

MARCH 13, 2017

Social media has always been recognized as a strong customer service facilitator. Here’s a great example of how customer complaints and feedback can be converted into marketing: “Apple responds to people’s tweets with entire commercials” – via Mashable. Bank on Social for SEO & PR. SproutSocial. SocialOomph.

SEO 229

SEO Social Media Tools Google 229

Waxing UnLyrical

MAY 2, 2013

Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). This is more powerful if you’ve registered your site with Google Webmaster Tools such that you get search phrases and average rank right in Google Analytics. Customer Care Team.

Blogging 111

Blogging SEO Web Google 111

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. If you do customer satisfaction surveys, you can throw in a question to support a specific storyline or uncover customer concerns useful for PR programming.

Storytelling 149

Storytelling Data Survey Financial 149

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Managing PR Agencies Remember when we mentioned PR pros at the Director level?

Training 195

Training Media Training Crisis Communications Reputation 195

Mindful Marketing

MARCH 4, 2016

But remember, it’s not only the significant, “glory” efforts, like a significant media hit or successful event, that help a PR agency retain such clients. There are a lot of subtleties to a client/agency relationship that can also make or break an account. No agency is perfect. Don’t over e-mail.

Agency 50

Agency Customer Service Analytics Retail 50

5W PR

APRIL 25, 2023

By using predictive analytics and machine learning, AI helps businesses make more accurate predictions and informed decisions. It automates tedious tasks like data entry and customer service, freeing up employees to tackle more strategic work. Customer data analysis helps AI identify potential customers for a product or service.

B2B 97

B2B Customer Service Data Analytics 97

Cision

MAY 10, 2016

Katja Schroeder, managing director at Bloom, Ruder Finn Group’s new incubator agency and adjunct professor at St. It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service. Or, WeChat, which lets customers make and send payments.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Rock the Status Quo

MAY 28, 2015

GOOGLE ANALYTICS. No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen. It’s also what Google Analytics can tell you.

Measurement 100

Measurement Analytics Google SEO 100

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. CISOs turn to comms pros for comms help.

Marketing 212

Marketing Content Marketing Data Social Media 212

Sword and the Script

MARCH 2, 2021

Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. Proof Analytics partnered with Mettle Capital to deliver environmental, social and governance (ESG) data for investor relations. Why compare Propel to these two – and not any of the other new companies that are also promising?

Company 161

Company Tools Technology Software 161

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Analytics: PR practitioners use a variety of analytics tools to track the effectiveness of their campaigns. This is reflective of a traditional view of public relations.

Interviews 113

Interviews Publicity Technology Social Media 113

5W PR

MARCH 7, 2024

This entails investing in customer service, optimizing user interfaces, and leveraging data analytics to tailor offerings to individual preferences. Expanding Offerings: Diversification emerged as a key strategy for operators seeking to enhance customer engagement and differentiate themselves in a crowded market.

Trends 78

Trends Technology Customer Service Analytics 78

Stephen Waddington

JANUARY 6, 2019

We’ve developed some smart tools and processes in insight, content, demand and analytics to deliver business-to-business marketing campaigns at scale with a relentless focus on measurement. The agency also has offices in Seattle, Austin, and Singapore. It’s backed up by first rate customer service.

Radio 76

Radio Customer Service Small Business Analytics 76

5W PR

SEPTEMBER 19, 2023

Personalized communication and data analytics Digital PR enables personalized communication like never before. Through data analytics, brands can also track the effectiveness of their PR efforts in real time, allowing them to refine strategies for better results.

Viral 78

Viral Digital PR Storytelling Reputation 78

Critical Mention

JANUARY 30, 2019

Robust analytics and reporting. 24/7/365 customer service. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. In today’s media environment, it’s not enough to simply track mentions.

How To 60

How To Media Analytics Television 60

Sword and the Script

MARCH 15, 2022

So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. The company says integration with Google Analytics is on the product roadmap. This is aimed at accommodating agencies that might have client projects or campaigns. Workspaces.

Tools 165

Tools Media Software Analysis 165

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. This event is created for leaders or owners in small to mid-sized agencies. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

5W PR

SEPTEMBER 21, 2020

Some team members to consider include content creators, designers and copywriters, community and social media managers, sales and customer service representatives, as well as senior management. A hashtag analytics program to assist could be a worthwhile investment. Silos amount to nothing but isolationism and achieve nothing.

Social Media 88

Social Media Media Case Study Construction 88

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Agency executives. Gartner forecasts global business value derived from AI is projected to reach $1.9

Conference 59

Conference Marketing Analytics Case Study 59

Critical Mention

JANUARY 30, 2019

Robust analytics and reporting: In today’s media environment, it’s not enough to simply track mentions. 24/7/365 customer service: “Always-on” support is often overlooked but should absolutely be considered during your vetting process.

Media 60

Media Marketing Analytics Television 60

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. Growth-focused organizations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Shift Communications

JUNE 30, 2015

This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. We also forget to set up specific campaign and audience goals in Google Analytics. What they read? Derek Lyons. Vice President.

B2B 60

B2B Analytics Google B2C 60

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all.

Technology 65

Technology Marketing Tools Google 65

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. But the best PR agencies also know that “quality content” (pitches, Tweets, blog posts, etc.) By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Big Data 50

Sword and the Script

JULY 11, 2017

I see that path beginning with analytics, survey data and, despite the account management model, a direct dialogue with customers. Aside from customer service, few people experience other business functions the way they experience marketing…and most of it isn’t positive. Can your agency bring big ideas and execute?

Marketing 74

Marketing Leadership B2B Survey 74

Critical Mention

APRIL 8, 2018

With a small yearly investment in media monitoring for your brand, you can get instant access to uncovering information that you never knew was available to you, including social analytics, insights, real-time media coverage, and reports. Track, monitoring and identify industry trends. Increased lead generation. Excellent blogger outreach.

Media 64

Media Software Leadership Customer Service 64

Journalistics

MARCH 24, 2015

Some of it will be developed in house, some will get kicked over to the agencies, and some will be created through mobilizing influencer networks and users to create content. You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow. How will you use this data?

Strategy 72

Strategy How To Measurement Analytics 72

Cision

OCTOBER 16, 2017

But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. But then you also have customer service and customer experience teams that are focused on when someone just has a bad, or a good, customer experience and how you react to that.

Media 202

Media Storytelling Technology Data 202

Beyond PR

AUGUST 31, 2016

Instead of focusing solely on creating content, content marketers now spend most of their efforts on content distribution, analytics, and optimization. How to Use Customer Service and Community to Create Killer Content. Marketers are in the business of creating content that converts customers. – 4:05 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

JANUARY 16, 2023

For Search + Analytics , we like…. Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. Run by the makers of the KISSmetrics platform, the blog also offers advice to up your analytics game.

Blogging 52

Blogging Marketing Pinterest SEO 52

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Agency executives. Gartner forecasts global business value derived from AI is projected to reach $1.9

Conference 40

Conference Marketing Analytics Case Study 40