Shift Communications

FEBRUARY 18, 2020

Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. However, for those brands and clients looking for deeper measurement, it’s essential to work with a PR partner capable of exploring the impact of media placements – and using it inform future strategy. WHAT’S MEASURABLE.

Measurement 107

Measurement How To Analytics Marketing 107

Konnect Agency

OCTOBER 4, 2021

An influencer marketing agency can help measure the success and effectiveness of an influencer campaign beyond looking at likes and comments. Influencer Marketing Agency Services & Solutions for Back-End Analytics. Influencer Marketing Agency Services & Solutions for Back-End Analytics.

Agency 105

Agency Marketing Analytics Instagram 105

Axia PR

APRIL 20, 2021

Jason Mudd, CEO and Managing Partner of Axia Public Relations, earned a Measurement Master certification. With this certification, Mudd is now an expert in measurable objectives, survey research, media analysis, data validation, web analytics, search engine optimization, integrated dashboards, and reporting communications results.

Measurement 118

Measurement Analysis Engineering Web 118

5W PR

NOVEMBER 15, 2024

Aligning goals, selecting the right influencers, developing a comprehensive strategy, and measuring results are key steps to unlocking the full potential of both PR and influencer marketing.  Outlining a detailed campaign timeline, including key milestones, deliverables, and measurement metrics, ensures organization and progress tracking. 

Strategy 88

Strategy Measurement Analysis Analytics 88

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech. Data wants to be managed PR teams need data to feed AI, and data needs governance.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. At my agency, we generate a great deal of earned media for clients, and even after all these years, it still feels like magic when a great story hits. And how to measure the other activities that a PR group delivers?

Measurement 189

Measurement How To Guidelines Web 189

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. ” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. .” Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics and measurement are table stakes , table minimums in high-growth sectors of the economy.

Analytics 143

Analytics Google Data Technology 143

5W PR

AUGUST 19, 2024

Media planning agencies serve as the backbone of successful advertising campaigns, involving strategic decisions about where and when to place advertisements to effectively reach the target audience. Measurement and analytics challenges Lack of proper measurement and analysis can prevent accurate evaluation of campaign effectiveness.

Media 78

Media Analytics Mobile Measurement 78

Shift Communications

DECEMBER 5, 2014

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. Twitter offers its own analytics tool that provides insight into your activity on the platform. Take a few minutes today to check out Twitter Analytics.

Analytics 163

Analytics Twitter How To Social Media 163

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Retail Energy 161

Critical Mention

NOVEMBER 29, 2018

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. And 2019 figures to be more of the same. SCHEDULE A DEMO.

Analytics 105

Analytics Data Trends Marketing 105

Konnect Agency

JUNE 8, 2022

These metrics are easily measured by having Google Analytics installed on your website and proper UTM terms attached to your digital content. Through Google Analytics, you can easily see which pages and posts are getting the most traction. Google Analytics provides many great tools that can help track user journeys.

Analytics 52

Analytics Google Measurement Advertising 52

The Resolution Blog

JULY 20, 2017

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. As well as gaining analytics access, a good PR and SEO relationship can bring additional benefits to each other and the overall business too.

Analytics 137

Analytics Google SEO Data 137

Mindful Marketing

JANUARY 15, 2016

Wondering how PR measurement has evolved over the years? Join us for the ultimate PR measurement event as our CEO, Christine Perkett , interviews the “Queen of Measurement” herself, Katie Paine at this Boston event. You’ve never seen PR measurement like this! By Seedepth. . and The Delahaye Group.

Analytics 52

Analytics Measurement Interviews Social Media 52

Shift Communications

SEPTEMBER 14, 2015

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” In Google Analytics, three metrics hint at understanding. Site search usage. How often is site search used?

Analytics 60

Analytics Google Measurement How To 60

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. Modern digital media brought web analytics which have made gathering metrics easier. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work? On donations? And on and on.

Measurement 114

Measurement Communications Survey Web 114

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

Shift Communications

OCTOBER 30, 2014

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. Today you have 110. Christopher S.

Analytics 161

Analytics Data-Driven PR Data Facebook 161

5W PR

NOVEMBER 8, 2024

However, success in the competitive SaaS landscape requires a well-crafted SaaS digital marketing agency. Platforms like Google Ads and social media advertising networks enable companies to create targeted campaigns and measure performance.

Case Study 78

Case Study Marketing SEO eBook 78

PRSay

JANUARY 9, 2018

We’re in the midst of a time of massive disruption in our profession, and it’s shifting the fundamentals — the structure of agencies and teams, the workings of agency-client partnerships and the ways we employ and deploy talent. Measure and win: We’re under more pressure to prove PR’s value through measurement.

Measurement 125

Measurement Creativity Analytics Groups 125

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 137

Measurement B2B Google Financial 137

Onclusive

JULY 27, 2020

Onclusive has long been the premier provider of PR analytics. Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution.

Enterprise 307

Enterprise Media Analytics Analysis 307

Shift Communications

DECEMBER 15, 2014

In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Want to jumpstart analytics training at your company? How do you keep your analytics training up-to-date?

Analytics 106

Analytics Training Data Google 106

Shift Communications

NOVEMBER 5, 2014

Virtually everything in marketing, advertising, and PR is measurable. The statement, more accurately worded, is that not everything is worth measuring. It’s not worth measuring – but that doesn’t mean it can’t be measured. Why don’t more companies and brands measure PR and marketing?

Measurement 159

Measurement Insurance Insurance Newspapers 159

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line.

Measurement 140

Measurement Tools Analytics Data 140

Landis PR

NOVEMBER 4, 2024

The show excels at breaking down complex topics like artificial intelligence in PR, social media analytics and content marketing into practical, implementable steps. Today, data plays an increasingly pivotal role in crafting effective PR strategies, which makes understanding how to interpret and act on analytics crucial.

Storytelling 52

Storytelling Analytics Leadership Trends 52

5W PR

OCTOBER 22, 2024

Measurement and Analytics To measure the effectiveness of PR efforts, tracking key performance indicators (KPIs) and analyzing data is essential. Using analytics tools to track progress and identify areas for improvement allows data-driven insights to refine PR strategies and optimize efforts for maximum impact.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Solo PR Pro

MAY 14, 2019

Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all. This is a key element of PR measurement.

Measurement 52

Measurement Analytics Google Guidelines 52

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. Before an agency sets them, it’s critical that they understand organizational goals and what the company hopes to achieve with a robust PR program. Engagement.

Measurement 182

Measurement Agency Advertising Advertising 182

5W PR

SEPTEMBER 20, 2024

Media planning agencies can help businesses create a culture of continuous learning and growth by delving into audience insights, crafting compelling messages, selecting optimal channels, and leveraging data-driven analysis. Moreover, media planning relies heavily on data and analytics to measure campaign performance.

Media 78

Media Employee Internal International 78

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? We’ve compiled a list of key metrics that you can consider when it comes to evaluating your PR activity.

Measurement 62

Measurement How To Comparison B2C 62

Konnect Agency

FEBRUARY 24, 2021

At Konnect Agency, we pride ourselves on always being forward-thinking, results-driven problem solvers for the brands we represent. Today, we are proud to share that our very own Amanda Bialek (or AB, as we like to call her around here) has been elevated to President of the agency! Cheers to you on this exciting day!

Agency 52

Agency Analytics Leadership Measurement 52

5W PR

OCTOBER 7, 2024

A media planning agency can help businesses grasp the connection between PR and media planning, vital for success in today’s competitive and fast-paced digital environment. Analytics tools offer valuable insights into audience behavior, enabling PR professionals to measure campaign effectiveness and make data-driven decisions.

Crisis Management 78

Crisis Management Media Crisis Reputation 78

Shift Communications

AUGUST 28, 2017

A Brief Recap of Predictive Analytics. Predictive analytics is the statistical discipline of predicting what’s likely to happen based on existing data. Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless.

Analytics 96

Analytics Software Technology Data 96

5W PR

AUGUST 28, 2024

Its success hinges on precise ROI tracking, a metric that measures the efficiency of an investment by comparing net profit to its cost. Understanding key metrics Accurate ROI measurement requires a firm grasp of key performance indicators (KPIs). Tools like Google Analytics provide invaluable insights into website performance.

Marketing 78

Marketing Measurement Data Advertising 78

5W PR

OCTOBER 18, 2024

Use social media analytics to track engagement and optimize strategy. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment. Use analytics tools to track the performance of PR and digital marketing campaigns.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78