Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action. More on that in a future post.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action. More on that in a future post.

B2B 150

B2B Social Media Consumer B2C 150

Agility PR Solutions

DECEMBER 13, 2022

On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months.

Study 86

Study Trends Industry B2C 86

Prohibition

DECEMBER 1, 2021

We’re looking for a PR Account Executive to join our Leeds based agency. Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2019, 2017 and 2015. We pride ourselves on being one of the country’s top agencies outside of the London bubble.

B2C 133

B2C Healthcare Training Agency 133

Prohibition

MARCH 26, 2024

Facebook streamlines influencer management Facebook hasn’t been left out of Meta’s influencer updates, as a new Creator Management Tool is being created too which will enable agencies to seamlessly manage creators on the platform. Agencies just need to request the permissions to access, then creators can accept in just one click.

Creativity 62

Creativity Social Media Facebook Instagram 62

5W PR

JUNE 10, 2024

For professional haircare brands, in-salon events give an opportunity to engage with B2B and B2C editors as well as stylists for firsthand experiences, while speaking one-on-one with brand spokespeople. The post PR Strategies to Support Professional and Personal Haircare appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

Prohibition

FEBRUARY 15, 2023

From producing video content for a range of clients across a variety of B2C and B2B sectors including influencer shoots , PR activations and even a TV advert, to creating stand out social media campaigns and branding activity – we’ve created content that we’re extremely proud of.

B2C 62

B2C Creativity Energy Print 62

Prohibition

APRIL 9, 2021

Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2017 and 2019. We pride ourselves on being one of the country’s top agencies outside of the London bubble. We have recently celebrated our ninth birthday. Who we are looking for?

B2C 100

B2C B2B Agency Training 100

The Hoffman Agency

OCTOBER 25, 2019

Join leading public relations and communications practitioners from top Bay Area agencies for an immersive panel in DBH 117. In addition to networking with light snacks and refreshments, we will be discussing topics for career readiness, including: Pros and cons between working at an agency, or in-house at a corporation.

Agency 28

Agency LinkedIn B2B B2C 28

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. Not surprisingly, the data showed the most pronounced differential between fundraising rounds in the B2C sector. It’s also occasionally controversial. It’s all interesting, if not definitive.

Study 234

Study Course SEO B2B 234

Prohibition

SEPTEMBER 8, 2023

Does influencer marketing only work for B2C sectors? For instance, B2C influencer marketing often involves leveraging influencers’ popularity and reach for brand promotion, while B2B influencer marketing relies on industry experts and thought leaders to build credibility and trust. For more updates, make sure to subscribe!

Marketing 62

Marketing B2C Advertising Advertising 62

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding B2C 170

Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. Sometimes, that pro-bono relationship can help transform an agency’s culture. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Prohibition

OCTOBER 2, 2023

To finish, as Tom says, in both B2C and B2C ‘people still buy from people’ Be personal and offer quality rather than quantity – tune into the episode to find out how to. And if you’re looking to create your own podcast, then Prohibition is the agency for you! For more updates, make sure to subscribe!

B2B 77

B2B Trends Strategy Marketing 77

Prohibition

AUGUST 2, 2023

For agencies, TikTok has introduced their ‘Agency Business Center Hub’ – a platform hosting case studies, guides and tools for creating TikTok content that succeeds. This hub is targeted at agencies, consultants and SME’s to address frequent problems they may encounter when approaching TikTok campaigns.

Instagram 62

Instagram Twitter Social Media B2C 62

Prohibition

AUGUST 6, 2024

Connecting with Clients A PR agency should feel like an extension of their client’s marketing team, a seamless bridge between the brand and the media. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Publicity 62

Publicity B2C Crisis Management Ethics 62

Prohibition

AUGUST 6, 2024

Connecting with Clients A PR agency should feel like an extension of their client’s marketing team, a seamless bridge between the brand and the media. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Publicity 62

Publicity B2C Crisis Management Ethics 62

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers.

B2B 276

B2B Social Media Brand Branding 276

Prohibition

SEPTEMBER 26, 2024

Many AI tools can automate influencer management by: Generating contracts Processing payments Tracking performance and baseline reporting By streamlining administrative tasks, brands and agencies can focus more on strategy and creative direction, while ensuring smooth and efficient campaign execution through AI.

Brand 62

Brand Branding Marketing Ethics 62

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. For those of you who don’t know, Clutch is an independent B2B review and rating platform designed to help clients connect with the right service providers, agencies, and consultancies for their needs. We’re ready to help you anytime.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

5W PR

NOVEMBER 25, 2020

When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C). The post Thought Leadership vs. Content Marketing appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. For example, a business offering graphic design solutions to marketing agencies would focus primarily on B2B marketing. By offering a solution to this problem, an agency may be able to gain a new customer.

Consumer 60

Consumer B2C Brand Branding 60

PR in High Definition

MARCH 28, 2023

Increasingly, B2B and B2C businesses alike are engaging with influencers as part of their social media marketing strategies, and this means managing influencer relations. When brands engage with a comms agency for their social media strategy , they expect the agency to have great connections with relevant influencers in their sector.

How To 62

How To Local B2C Social Media 62

Prohibition

OCTOBER 30, 2024

At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals. In response to privacy concerns raised, Meta has disclosed that all facial data gathered in this process will be immediately deleted.

Reddit 62

Reddit Social Media Film Media 62

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. It’s not always easy for B2B companies to get the reach and engagement they want on social media, especially in comparison to their B2C counterparts. Social Media.

Brand 60

Brand Branding B2C B2B 60

5W PR

JANUARY 12, 2024

Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. The post Creative Ideas to Generate Leads for Your B2B Business appeared first on Public Relations Blog | 5W PR Agency | PR Firm. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Prohibition

OCTOBER 16, 2024

With artificial intelligence (AI) making significant advancements in the past five years, it is revolutionising the creative sector, reshaping the creative output of brands and agencies alike. As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work.

Ethics 62

Ethics Creativity Privacy Training 62

Prohibition

MARCH 2, 2023

In this practical session, we will help B2C and B2B marketers understand what works when it comes to social video, covering; Social video landscape at-a-glance; benefits and use cases Platform-by-platform social video comparison High production versus low production – which wins? We hope to see you there!

Comparison 62

Comparison Video B2C Case Study 62

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. B2C customers also rely on articles and reviews, particularly the word-of-mouth experience that is shared on social platforms like LinkedIn or Instagram.

Technology 246

Technology Company Banking Education 246

Prohibition

NOVEMBER 12, 2021

With a range of clients across B2B and B2C in sectors including FMCG, finance, technology and education, no two days are ever the same, and that’s how we like it. No agencies please. What clients? It’s true we have traditional PR down, but we don’t believe in limiting our creativity. Send your CV to hireme @ prohibitionpr.co.uk.

B2C 71

B2C Creativity B2B Education 71

Prohibition

NOVEMBER 29, 2023

There are so many brands, agencies and individuals out there trying to get a story to make the headlines, and the competition is fierce. At Prohibition, we work with various brands across all sectors, B2B and B2C to create innovative PR campaigns that deliver real ROI and help meet business goals. So, how do you stand out?

B2C 62

B2C B2B Reputation Agency 62

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Which industries/groups are doing so?

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Prohibition

OCTOBER 19, 2022

Channel 4’s in-house creative agency, 4Creative, unveiled a series of stunts as part of their campaign to promote their new reality TV show, ‘Make Me Prime Minister’ – including deploying a vending machine that sells fake drugs and a travelling 10 Downing Street lectern. Watch out for the smiles! ?? pic.twitter.com/aC3sqZjWvI.

Social Media 118

Social Media Fashion Media Travel 118

5W PR

MARCH 24, 2022

The marketing strategies that were used solely by companies in the B2C industry have started to become commonplace with the companies in the B2B industry as well, due to the digital shift over the last few years, since the pandemic started. Authenticity.

Storytelling 88

Storytelling B2B Brand Branding 88

Solo PR Pro

APRIL 2, 2019

On the B2C side, a similar finding is true. Where B2B marketers are focusing on building trust, for B2C marketers, it’s loyalty. Eighty-one percent of B2C marketers surveyed say they’re concerned with creating content that builds loyalty with existing clients or customers.” And what about us? Putting it all together.

Content Marketing 45

Content Marketing Report Trends B2C 45

Prohibition

AUGUST 7, 2024

At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.

Reddit 62

Reddit Social Media Media Comparison 62