The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. Ina Rohe, Associate Director, The Hoffman Agency “If I want to network or have a coffee with my colleagues, I go to the office.

B2C 73

B2C B2B Agency Trends 73

5W PR

MAY 10, 2023

5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family. After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team.

Agency 88

Agency B2C B2B Journalism 88

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers.

B2B 276

B2B Social Media Branding Brand 276

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. Not surprisingly, the data showed the most pronounced differential between fundraising rounds in the B2C sector. It’s also occasionally controversial. It’s all interesting, if not definitive.

Study 234

Study Course SEO B2B 234

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. B2C customers also rely on articles and reviews, particularly the word-of-mouth experience that is shared on social platforms like LinkedIn or Instagram.

Technology 246

Technology Company Banking Education 246

PRSay

FEBRUARY 2, 2024

Nicole Gainer is an associate vice president at Red Thread PR , a Brownstein Group PR specialty agency that brings an integrated, multichannel mindset to connecting B2B and B2C brands to their customers, communities and industries.

Trends 186

Trends Video B2C Measurement 186

Prohibition

DECEMBER 1, 2021

We’re looking for a PR Account Executive to join our Leeds based agency. Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2019, 2017 and 2015. We pride ourselves on being one of the country’s top agencies outside of the London bubble.

B2C 133

B2C Healthcare Training Agency 133

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Branding Brand B2C 170

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. B2Bs must scramble to find creative ways to gain competitive advantage in crowded markets.

Creativity 174

Creativity Small Business Storytelling Travel 174

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ).

Strategy 149

Strategy B2C SEO Social Media 149

Prohibition

APRIL 9, 2021

Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2017 and 2019. We pride ourselves on being one of the country’s top agencies outside of the London bubble. We have recently celebrated our ninth birthday. Who we are looking for?

B2C 100

B2C B2B Agency Training 100

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Which industries/groups are doing so?

B2C 103

B2C Airlines Pharmaceuticals Banking 103

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Having access to the CMS, even in a read-only capacity, can help your PR agency understand what’s been done already. Owned Media. Christopher S.

Data 157

Data Data-Driven PR System Analytics 157

Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. Sometimes, that pro-bono relationship can help transform an agency’s culture. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

In public relations agency offices around the country, the time has come for a few annual rites of passage. And with the advent of online tools, it’s become easier to identify and quantify metrics of real importance to clients and agencies. Planning a holiday soiree, check! Buying client gifts, done! What remains?

B2C 120

B2C Measurement Video B2B 120

Cision

MARCH 13, 2017

For example, LinkedIn is most commonly used by B2B marketers while Facebook is commonly employed by B2C marketers (especially in the retail domain). You can choose between numerous freelancers and agencies depending on your budget to create a custom website. Invest in Content Management Systems (CMS) for increased productivity.

SEO 229

SEO Social Media Tools Google 229

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

The resulting discussion was informative, leading to some advice for PR agencies and their clients when it comes to priorities. Use agency skills to identify important influencers. Not surprisingly, the survey showed that key influencers in both B2B and B2C marketing have shifted from celebrities to newsworthy individuals and bloggers.

Analytics 120

Analytics B2C B2B Survey 120

Agility PR Solutions

DECEMBER 13, 2022

On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months.

Study 86

Study Trends Industry B2C 86

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

For PR agencies, winning new business is an imperative for growth, but it’s o nly half the battle. Understanding a client’s business is fundamental, and a good agency will know what makes it tick, setting the pace for the planning and execution. We never want a client to be asking, “what’s next?”

How To 136

How To Leadership B2C Agency 136

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

Shift Communications

FEBRUARY 26, 2018

Breaking out by industry, we see that politicians, government accounts, and NGOs have made the most of the increased space, followed by healthcare and pharma second, then B2B: Until recently, the Fortune 10 hadn’t used the extra space, and B2C companies haven’t done much with the extra character counts either.

B2C 124

B2C Government Twitter Healthcare 124

Polaris

DECEMBER 7, 2014

It’s a versatile template that works well for both B2C and B2B marketers. Who: WebpageFX is a Pennsylvania-based SEO and digital marketing agency. Format: Downloadable Excel spreadsheet ; (just scroll to the bottom and you’ll find the link). Brilliant! 2: WebpageFX. Format : Google Docs spreadsheet. .

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. Considerations include current staffing, available budget and the company’s proclivity for outside consultants and agencies. Where is your company in its public relations planning for 2018?

Exercises 136

Exercises Comparison B2C International 136

Ishmael's Corner

AUGUST 3, 2020

I put out a call to arms across the Agency for acronyms that surface on a regular basis. It’s weird. We’re in the business of communications. You would think that we’d be OK with deploying full words. But that’s not how we roll. The list below doesn’t pretend to capture every single acronym. Still, it.more.

Storytelling 170

Storytelling Agency Communications Publicity 170

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. The results present a stark contrast to the number of marketers that are using AI.

Survey 179

Survey Software B2B Pitching 179

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Gyro UK, a B2B specialist agency, found that 62 percent “of business decision-makers rely on gut feelings when it comes to their final choice.” Now comes the big question: Should B2B brands use TikTok? It depends.

B2B 138

B2B Branding Brand B2C 138

5W PR

NOVEMBER 25, 2020

When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C). The post Thought Leadership vs. Content Marketing appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

5W PR

FEBRUARY 22, 2022

Yet most of the purpose-driven businesses and promotional efforts around the world have been largely driven by companies in the B2C industry. The post Purpose-Based Marketing in B2B Industries appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Pandemic Reaction. Purpose-Washing.

B2B 17

B2B Industry B2C Marketing 17

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. One of the most successful social impact partnerships – now a classic – is the one between Verizon Wireless and several domestic abuse prevention agencies.

How To 120

How To Wireless Retail B2C 120

Flack's Revenge

JANUARY 10, 2019

I also share my views (not necessarily the agency’s ) and pose additional questions. If I‘m a B2C brand, I am still investing somewhat in Facebook. Last month I interviewed top PR and social media experts about the challenges facing online marketing. Finally, I include links to other stories I’ve seen on the topic.

How To 159

How To Facebook Social Media Advertising 159

Prohibition

OCTOBER 19, 2022

Channel 4’s in-house creative agency, 4Creative, unveiled a series of stunts as part of their campaign to promote their new reality TV show, ‘Make Me Prime Minister’ – including deploying a vending machine that sells fake drugs and a travelling 10 Downing Street lectern. Watch out for the smiles! ?? pic.twitter.com/aC3sqZjWvI.

Social Media 118

Social Media Fashion Media Travel 118

Cision

APRIL 5, 2016

Who doesn’t want an ad agency like that working for them? And it isn’t just for B2C. In fact, because B2B has been so slow to adopt Facebook advertising, compared to B2C, there may still be some outsized return possible from being an early adopter. The user gets information that seems to magically appear just when they need it.

Advertising 120

Advertising Advertising Facebook B2C 120

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. For those of you who don’t know, Clutch is an independent B2B review and rating platform designed to help clients connect with the right service providers, agencies, and consultancies for their needs. We’re ready to help you anytime.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. B2C customers also rely on articles and reviews, particularly the word-of-mouth experience that is shared on social platforms like LinkedIn or Instagram.

Company 120

Company Banking Education B2C 120

Flack's Revenge

MAY 12, 2016

Existing channels don’t solve the problem; emails are not opened or targeted, B2C social networks are not dedicated to PR / media pros and don’t allow you to build conversations exclusively with the press, exchange files or measure the press engagement. For free, 24/7.

B2C 120

B2C System Interviews Report 120

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Make no mistake, the care and feeding of business influencers takes time and skill, and it should be owned by a capable executive (or agency staffer) with sufficient seniority to signal its importance. The same is true for other types of influential figures, from super-users to authors and academics. Have someone own the relationships.

B2B 136

B2B Branding Brand Marketing 136

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. The post 2018 Predictions: Consumer PR Edition appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Integration. Christine Connolly .

Consumer 83

Consumer B2C Viral Fashion 83