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What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

As a PR agency team , we also have a lot to be thankful for at our firm. Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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Social Media for Consumer vs. B2B: Three Fundamental Differences

Deirdre Breakenridge

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action. More on that in a future post.

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Social Media for Consumer vs. B2B: Three Fundamental Differences

Deirdre Breakenridge

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action. More on that in a future post.

B2B 150
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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. Ina Rohe, Associate Director, The Hoffman Agency “If I want to network or have a coffee with my colleagues, I go to the office.

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Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. A Tik Tok campaign can potentially separate a B2B brand from the pack, as it shows a willingness to take a risk, be bold and creative, and deliver content on a more personal and engaging level. . Producing the right content.

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STUDY: A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic

ImPRessions - Crenshaw Communications

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

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