Shift Communications

NOVEMBER 24, 2014

The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy' Suppose you’re trying to formulate a 2015 SEO strategy.

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Onclusive

AUGUST 15, 2017

So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data! You weren’t hired to be a yes-person; your company or client hired you to think critically and iteratively evolve your PR strategy based on observed wins and fails.

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Shift Communications

NOVEMBER 10, 2014

Comedic movies and TV shows are of interest to our followers, but not really related to marketing or PR explicitly. We could use this information to inform a blog post, giving insights into social media use during fall premiers. Take @SHIFTcomm followers’ Top Interests, for example. Google Analytics. Tori Sabourin. Marketing Analyst.

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Shift Communications

FEBRUARY 20, 2019

If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. Well, first it’s a free media monitoring tool and while other tools may give more analytical data about coverage, they also can eat into a budget.

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Landis PR

JANUARY 28, 2025

By crafting op-eds, blog posts, and whitepapers on trending topics such as telemedicine, health equity, or cutting-edge treatments, you demonstrate expertise and authority in the field. Offering Value-Driven Content Content marketing complements PR efforts by attracting leads who are actively seeking healthcare solutions.

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Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

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Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Casey Egan.

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Onclusive

MAY 10, 2017

In government, public relations specialists are sometimes called press secretaries and they are responsible for keeping the public informed (or perhaps uninformed ) about the activities of government officials and agencies. roughly 21 are PR professionals. In fact, per thousand jobs in D.C.,

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Trends Publicity Data-Driven PR Government 150

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations.

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Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

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Shift Communications

APRIL 10, 2015

We’ve grown to eclipse our precursor agency in size and scope. Within the Agency itself, I still fondly recall mandating that every SHIFTer “get on Facebook and Twitter,” and the groans that that elicited from a staff that had already grown fatigued by all the Social Media hype. And so much has happened since then. Todd Defren.

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Shift Communications

NOVEMBER 13, 2017

Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. We see the usual mix of traditional publications in our list; however, we also see a number of blogs and other media properties we might not normally pitch. Christopher S.

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Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. We’re also well on our way to embedding at least one data jockey on every Agency team. In essence, we’ve built an Integrated Marketing Agency while in mid-air aboard a high-flying PR Firm.

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Shift Communications

DECEMBER 28, 2015

Want to see how to do this for your blog? Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. As a GACP, our goal is to advance the cause of data-driven PR with our clients and industry, to help understand the value of public relations, and to use that data to make PR as impactful as possible.

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ImPRessions - Crenshaw Communications

JUNE 28, 2018

A PR pro can find in-depth research online from many government and non-profit sources, all in the public domain. Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades. Data.gov, Healthdata.gov, U.S. When all else fails, try a straw poll.

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Storytelling Data Survey Financial 149

Shift Communications

FEBRUARY 23, 2015

Far too many PR professionals blindly mass email their pitches without making any attempt at the “Relations” part of Public Relations. Here are three examples I’ve received in the last month for my personal blog: Thanks a lot for accepting the request to connect. For those who don’t know me, I rarely ever blog about lawns and gardens.

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Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Tracking Key Indicators.

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Shift Communications

APRIL 6, 2015

This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. The post Social Media Game of Thrones: A Song of PR and Social appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Click for full-size image.

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Social Media Data-Driven PR Infographics Analytics 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Emily Wienberg. Account Manager.

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5W PR

AUGUST 30, 2024

The panelists agreed that client expectations are evolving, with a greater emphasis on the integration of PR and marketing efforts. This integration is being driven by the need for cohesive messaging and the ability to measure the impact of campaigns across multiple channels. You can watch the complete webinar for yourself here.

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Trends Ethics Data-Driven PR Storytelling 78

Shift Communications

DECEMBER 27, 2016

Want to see how to do this for your blog? Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. Here’s how.

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Infographics Analytics Data-Driven PR Social Media 68

Shift Communications

JUNE 8, 2015

We’ve covered the basics of public speaking here on the SHIFT blog before. Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Consider offering them a chance to guest blog or participate in some meaningful way in advance of the event.

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Data Publicity Data-Driven PR How To 60

Shift Communications

JULY 19, 2017

s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Emily Mong.

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Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. The digital PR team’s doing it, and other agencies are doing it. How has AI changed the way your agency thinks? That’s how it all started. That’s good. Tell me that.

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Digital PR How To Analysis Tools 62

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

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Marketing Data-Driven PR Analytics Training 60

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. Data-driven approaches are proven to provide the best results. Owned content.

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Data SEO Advertising Advertising 92

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. How to measure the impact of our work?

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Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe.

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Communications Analytics Infographics Data-Driven PR 60

Shift Communications

SEPTEMBER 12, 2017

In the next post in this series, we’ll walk through a predictive analytics example that’s applicable to every PR practitioner and explain how to use it. Listen to this blog post: [link]. Stay tuned! Christopher S. Vice President, Marketing Technology.

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Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. Just as personal computers entered the workplace to reduce onerous paperwork and administrative tasks, there’s nothing wrong with taking baby steps with AI before PR professionals maximize its potential. The Industry Take On AI So Far.

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Publicity Training Technology Data 85

Shift Communications

DECEMBER 30, 2015

Want to see how to do this for your blog? Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. Everyone’s favorite blue bird is here to stay, so harness its power for your PR.

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Shift Communications

NOVEMBER 15, 2017

Owned — if your client’s owned content isn’t performing well, chances are the same themes and perspectives you’re pushing from a PR standpoint aren’t making much of an impact. By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc. Natalie Townsend.

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Shift Communications

JANUARY 28, 2019

Do a quick audit of what owned properties make sense for you – a blog , social media, etc. — How to Stay Top-of-Mind Post-Launch appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Stay in the content game. A version of this post originally published 9/10/2014, updated 1/28/19.

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Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Interestingly there were no formal blogs on any of the sites. Derek Lyons.

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Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. How might our predictions go awry? Christopher S.

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Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Will a blog post go viral? This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. From PR to Marketing: Why You Should Expand Your Skill Set. Here’s how. Is a tweet less or more likely to work?

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Shift Communications

DECEMBER 21, 2018

Want to see how to do this for your blog? Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. Take note of these tools, metrics, and analysis tactics to measure your PR success for 2018. Here’s how. Lisa Zanchi.

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