Melissa Agnes

OCTOBER 13, 2014

Agnes + Day offers two resources that address each of these questions, not to mention the numerous blog posts on the proper and strategic use of hashtags – both for campaigning and for crisis communication. Over the coming days and weeks I will be addressing these concerns through this blog. in real-time, become an issue?

Crisis Management 228

Crisis Management Crisis Exercises Crisis Communications 228

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Optimize the website and blog for search engines (SEO) to improve organic visibility and attract a wider audience.

How To 78

How To Media Case Study Technology 78

5W PR

MARCH 20, 2025

Building Trust Through Strategic Communications Defense technology companies must establish themselves as trusted partners to government agencies. Successful companies focus their communications on solving specific agency problems rather than simply promoting their technology. Highlight past performance and customer satisfaction.

Government 60

Government Technology Case Study Leadership 60

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts.

SEO 221

SEO Data B2B Writing 221

Contently - Strategy

SEPTEMBER 10, 2024

You’ll want to start by outlining the cornerstone events or seasonal themes that you can anticipate ahead of time, which you can plan bigger-lift content around (things like white papers with industry research or larger newsletter campaigns).

Content Marketing 95

Content Marketing Trends How To Travel 95

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? A blog is huge from a brand perspective, yet we neglected it at first and I regret that.

SEO 98

SEO Interviews Blogging Engineering 98

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Crenshaw Communications recently was named as the agency to represent Wearsafe labs. Can you tell us a bit about your plan for working with Wearsafe and what you will be bringing them?

Communications 253

Communications Data Local Survey 253

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. In this episode of the BuzzStream podcast, I’m joined by Matt Foster, the Digital PR Manager at Distinctly, to discuss their white paper and how agencies can (and should) integrate AI into their processes.

Digital PR 62

Digital PR How To Analysis Tools 62

Sword and the Script

JANUARY 16, 2018

a white paper that makes the case for solving a problem in a new way. perhaps there is a PPC campaign supporting the white paper or product demos. A blog that publishes every day, a newsletter that goes out once a week, or article-section of a website that updates a twice a month, are all sound and classic examples.

Content Marketing 108

Content Marketing Marketing B2B Engineering 108

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction. Gain crack research skills.

Training 159

Training Pitching Writing Video 159

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Why clients hire agencies, consultants and freelancers: an extra pair of hands. 34% said ebooks.

B2B 148

B2B Marketing Survey Software 148

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. While a recent college graduate may be trained to write to reach a certain word count, at a PR agency she will need to condense, shape, and headline. PR agencies are always looking for good writers. Versatility rules.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades. If you’re stuck for byline or blog ideas, you can always ask a handful of peers, customers, or sales reps for feedback on their biggest needs, concerns, or frustrations. Data.gov, Healthdata.gov, U.S.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

FEBRUARY 26, 2019

A short while ago, a contributing author from venture capital (VC) firm published an article in a trade publication and cited my client’s blog as a source of data. There have been countless times when I’ve taken a pitch that was ignored by the media , turned it into a blog post, and wound up with a mention in the media anyway.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

Cision

APRIL 13, 2015

Whenever there were questions about either flu, the media went to the public health agencies before calling anyone else. Some read blog posts and articles on their laptops, others watch videos on their mobile phones. Use the outside-the-box content marketing ideas in our free white paper!

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Communications Conversations

OCTOBER 13, 2014

Again, it was a half-day presentation, so I’m not going to blog about the whole thing today, but I did want to discuss the 10,000-foot view. Consultants, agencies, thought leaders, bloggers. From there, we talked about the following steps: * How to resource your content (in-house vs. agency vs. solo consultant vs. robots). *

Strategy 120

Strategy How To Guidelines Advertising 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process. Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other. Have joint planning sessions.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Did you know? Check out our services.].

Technology 173

Technology Publicity Software Pitching 173

Melissa Agnes

OCTOBER 13, 2014

Agnes + Day offers two resources that address each of these questions, not to mention the numerous blog posts on the proper and strategic use of hashtags – both for campaigning and for crisis communication. Over the coming days and weeks I will be addressing these concerns through this blog. in real-time, become an issue?

Crisis Management 100

Crisis Management Crisis Exercises Crisis Communications 100

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle.

Social Media 97

Social Media Media YouTube Facebook 97

5W PR

MAY 17, 2022

For example, if a business has done research and created an e-book or a white paper about its latest product, all of the content in the book or white paper can then be repurposed to create blog posts, news articles, and video content as well. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

5W PR

FEBRUARY 17, 2020

Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content. Paid media might also include sponsored posts in publications or blogs, product placement, and anything else in which the brand compensates the media venue for the exposure.

Media 103

Media Print Advertising Advertising 103

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. The post Pre-Launch PR: How to Rev Up Momentum Before the Big Day appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Amanda Grinavich.

How To 117

How To eBook Leadership Social Media 117

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. Owned content. The Problem. Owned content doesn’t always perform as well as it should.

Data 92

Data SEO Guidelines Advertising 92

Cision

APRIL 5, 2016

Learn top tactics with Cision’s free white paper! What I like most… It’s a tie between building relationships with your clients, agency partners, reporters, etc. When I completed my first press trip, I was 22 and at my first agency job out of college. Do you know how to handle crises in real time? Ten years ago?

Sports 120

Sports Industry Customer Service Travel 120

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Digital Marketing Agency. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Social strategy from NGO in El Salvador — love emoji on paper! Founder of #Blogchat.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

JANUARY 6, 2016

Move on from the staid old blog posts and white papers to more interactive content. Let’s say you originally ran a blog and had a social media presence to complement it. He doubles up as the resident UX authority at Moveo Apps , a premium app dev agency. Facebook today hosts more video views than YouTube does.

Social Media 120

Social Media Media Airlines Video 120

Sword and the Script

MAY 30, 2017

We produce webinars , and publish white papers, and infographics, and the occasional blog post, and we publish this stuff all over the internet and on social media, so yes, we’re doing content marketing,’ these folks say. Is your agency bringing strategic insights to the table? Give our services a try. Talk to Us!

Content Marketing 101

Content Marketing Marketing Enterprise Infographics 101

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! The traditional agency environment remains very inflexible for women returning to work in terms of finding a reasonable home/work/life balance. You’ve worked in China, Hong Kong, Singapore and more. Does PR differ across countries? If so, how?

Local 120

Local Retail Newspapers Sports 120

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Learn how to build a brand journalism program with Cision’s free white paper!

How To 120

How To Tools Exercises Viral 120

Sword and the Script

APRIL 4, 2017

How to Generate Media Referenceable B2B Customers with a Blog. For example, a prospect that opens an email, clicks-thru a PPC ad, reads the coverage in a trade magazine, hovers over sponsored post, subscribes to a blog, signs up for a webinar and downloads a report. Blog post: 44%. 3) Challenges of B2B lead attribution.

B2B 70

B2B Study Marketing Survey 70

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. Learn how with Cision’s free white paper! Blog traffic. It’s a great question and one we should be ready, able and even willing to address in detail as PR professionals.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Reasons for Hiring or Firing an Outside Agency. Understanding why agencies get fired is just as important as why they get hired. 5) planning and strategy (37%).

Survey 118

Survey Media Relations Corporate Communications 118

Wadds Inc.

OCTOBER 12, 2023

I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts. This application uses AI to produce the first draft of documents and generate multiple content formats.

Publicity 105

Publicity Tools Exercises Ethics 105

5W PR

JUNE 3, 2024

Content creation Crafting engaging content, such as industry articles, expert commentary, or white papers that demonstrate expertise and address the pain points of the target audience. SEO flourishes with keyword-optimized website copy, blog posts, and downloadable resources that cater to search engine algorithms and user needs.

SEO 78

SEO B2B Engineering Leadership 78

Sword and the Script

DECEMBER 6, 2016

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. Does your PR agency make your job easier or harder? We are great at both!

Content Marketing 60

Content Marketing Marketing B2B eBook 60