Ronn Torossian

FEBRUARY 15, 2021

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on.

Content Marketing 397

Content Marketing Strategy Marketing Advertising 397

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget. Reporting structure (e.g.

Agency 51

Agency Measurement Resources Report 51

Ronn Torossian

DECEMBER 26, 2024

Learn effective influencer PR strategies for small brands to build credibility and reach targeted audiences through authentic collaborations and storytelling. The post Influencer PR Strategies for Small Brands Navigating the Digital Landscape appeared first on.

Strategy 195

Strategy Branding Brand Storytelling 195

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset. That wasn’t always the case.

Branding 333

Branding Brand Employee Engineering 333

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. Start at the end.

Strategy 265

Strategy How To Resources Employee 265

Ronn Torossian

MAY 20, 2020

The post When is a Brand Connecting or Pestering? Yet, here we are 56 years later wondering how to manage a changed marketplace after the pandemic is over. An increasing number of consumers have now adopted and […]. appeared first on.

Branding 370

Branding Brand Consumer Marketing 370

ReimaginePR

NOVEMBER 13, 2020

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them. Don’t get me wrong. That’s okay.

Storytelling 296

Storytelling B2B Branding Brand 296

Onclusive

MARCH 17, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal.

Agency 195

Agency Resources Reputation Corporate 195

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. Reaching the right audience.

B2B 276

B2B Social Media Branding Brand 276

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

MARCH 28, 2022

Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy optimization and future planning.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

MARCH 28, 2022

Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy optimization and future planning. .

Measurement 195

Measurement Strategy Hotels Data 195

Ronn Torossian

MARCH 1, 2022

Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray. Environmental concerns are higher than ever, meaning that consumers will likely hold brands […]. The post Consumer Trends that Impact Marketing Strategies appeared first on.

Consumer 195

Consumer Trends Strategy Marketing 195

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. PR Reporting.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

MAY 30, 2019

As more brands seek to expand into new markets, or drive greater visibility in existing ones, they’re ramping up public relations to maximize international opportunities. . With that in mind, here are five things to consider as a brand launches a global communications strategy. . Invest in your setup.

International 268

International Internal Agency Examples 268

Ronn Torossian

AUGUST 12, 2019

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.

Branding 257

Branding Brand Marketing Agency 257

Ronn Torossian

AUGUST 14, 2023

To protect their brand image and regain public trust, it’s essential for companies to respond quickly and effectively. Effective crisis communication strategies can help companies navigate through turbulent times. Companies face various crises that can harm their reputation and business.

Crisis Communications 195

Crisis Communications Crisis Strategy Communications 195

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. But in PR, calling an agency “independent” is sometimes a polite way of saying “cheap.” And it sometimes applies.

Agency 351

Agency Creativity Corporate International 351

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. I feel like I should have known more about it, since generating earned media coverage remains an essential goal for most PR agencies. What did I learn then, and how similar is my current experience to it?

Conference 368

Conference Pitching Writing Agency 368

Ronn Torossian

JULY 28, 2023

A thoughtful airline communications strategy helps airlines convey their brand values, address customer concerns, and maintain a positive reputation. In the fast-paced and competitive world of the airline industry, effective communication is crucial for building trust, managing crises, and enhancing the overall passenger experience.

Airlines 195

Airlines Industry Strategy Communications 195

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” That’s why some reputation management firms offer PR services and PR agencies often address reputation management. Take a look at Dorothy’s seven tips to crisis-proof your brand.

Reputation 333

Reputation Crisis Customer Service B2B 333

Ronn Torossian

DECEMBER 13, 2021

Brand transparency is about how a brand shows itself to be authentic regarding public interactions. It also indicates how a brand shows itself to be accessible to internal and external stakeholders. The post Brand Transparency appeared first on.

Branding 195

Branding Brand International Internal 195

Shift Communications

JANUARY 17, 2022

It’s a year for getting back to business and focusing on long-term positioning, strategy and growth. It’s a year for reassessing PR strategy. The year of empathy in PR strategy. Our credibility as leaders and as the brands we’re marketing hangs in the balance. The year of integration in PR strategy.

Strategy 178

Strategy Community Technology Consumer 178

Onclusive

APRIL 26, 2021

Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

Case Study 195

Case Study Publicity Branding Television 195

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI? Getting to ROI through business impact measurement. Extending the ROI to other teams.

How To 397

How To Media Software Analytics 397

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Confab, The Content Strategy Conference. Dates: March 19, 2020. Location: New York, NY. Now entering its 21st year, the PRWeek Awards are one of PR’s most prestigious events.

Conference 329

Conference Marketing Case Study Measurement 329

Prowly

MARCH 18, 2024

Or – the client doesn’t want to act sustainably, and you don’t know how to persuade him to incorporate it into strategy. Which of these […] The post How to Introduce Public Relations Sustainability into Your Brand or PR Agency appeared first on Prowly Blog.

Agency 104

Agency How To Publicity Branding 104

Prowly

MARCH 18, 2024

Or – the client doesn’t want to act sustainably, and you don’t know how to persuade him to incorporate it into strategy. Which of these […] The post How to Introduce Public Relations Sustainability into Your Brand or PR Agency appeared first on Prowly Blog.

Agency 104

Agency How To Publicity Branding 104

Onclusive

MARCH 24, 2022

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation. At Onclusive, we’ve developed a framework to reliably measure real business impact of.

Measurement 396

Measurement Data Hotels Viral 396

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales. Understanding the Regulatory Landscape Before diving into creative strategies, it’s crucial to understand the regulatory environment.

Creativity 78

Creativity Social Media Strategy Branding 78

Ronn Torossian

MAY 15, 2020

Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened. Whenever consumers or businesses react to anything, their reactions have big ripple effects.

Crisis 221

Crisis Publicity Advertising Advertising 221

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

Onclusive

JULY 27, 2020

Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance. We are excited to put the power of the world’s largest earned media database directly into the hands of small & medium sized businesses and agencies of all sizes.

Enterprise 307

Enterprise Media Analytics Analysis 307

Ronn Torossian

SEPTEMBER 4, 2019

As per the brand protection agency, at least 15% of all influencers’ followers have been found to be fake. According to new research from cybersecurity firm Cheq, the rise of influencer fraud now has a price tag: a whopping $1.3 For those with deep ties to the influencer marketing industry, the scourge of fake […].

Agency 281

Agency Industry Branding Brand 281

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Defensive strategies don’t pay. Brand trust isn’t discretionary. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. We encourage brands to take a stand on relevant matters, especially those aligned with the values of their customers. Be careful with humor.

Construction 385

Construction Social Media Crisis Reputation 385