Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. It’s time to be more nimble as agencies and talk about our gaps so we can more easily FIX them.

Agency 164

Agency SEO Training Analysis 164

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Brand Branding Ethics 78

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Analyze their recent coverage, areas of interest, and preferred interview formats. Offer exclusive insights, data, or interviews with relevant experts.

How To 78

How To Media Case Study Technology 78

5W PR

OCTOBER 14, 2024

Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

Cision

OCTOBER 21, 2016

California-based single-agency PR firm the NALA, and its sister company STARKART, needed to find a solution to target each client’s specific audience base, prove success with essential reports and increase overall efficiency to compete with larger firms. Recognized as the industry leader, Cision was the obvious choice.

Software 120

Software Agency Case Study Television 120

Deirdre Breakenridge

MAY 23, 2017

Or in this case, what your blog is all about. If your business contains the word “marketing” or “agency” then domains ending in.marketing or.agency could be the best fit for you. Turn Your Case Studies Into Content. Then, when you need a great case study for a new client, you can point them to your blog posts.

Blogging 282

Blogging Case Study Social Media Instagram 282

5W PR

NOVEMBER 12, 2024

Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field. Seek out customer feedback through surveys, interviews, and social media monitoring. Use

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Previous experience working in a PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

Flack's Revenge

JANUARY 25, 2023

I was in that frame of mind when I spoke with Renée Warren ,who launched and runs We Wild Women , an agency that helps female entrepreneurs turn vision into impact. Here is a link to the audio on Spotify , and you can watch the interview on Fusion PR’s YouTube channel. It was great chatting with her.

Case Study 156

Case Study YouTube Measurement Interviews 156

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute.

Case Study 92

Case Study Study Brand Branding 92

5W PR

MARCH 8, 2025

Launch a podcast interviewing other experts in your field. Create case studies detailing successful events and measurable audience impact. The post Building Your Brand As A Lifestyle Event Speaker: A Strategic Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding LinkedIn Case Study 78

Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). And PR success comes more easily with sales success, case studies, and testimonials from happy customers. Enter ABM .

B2B 177

B2B Case Study Enterprise Resources 177

The Proactive Report

NOVEMBER 3, 2022

While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. Trained in both Fine Art and Graphic Design, he’s worked in large agencies and consulted for Inc 500 and Fortune 1000 clients. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Polaris

DECEMBER 10, 2014

(If you’re unclear about current Canadian law in this regard, check out my blog post on the country’s new anti-spam legislation: What Canadian PR Agencies Should Know About New Anti-Spam Legislation ). You can’t forward a clip of a recent television interview. You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Flack's Revenge

APRIL 2, 2019

So, when B2BNXT said they wanted to interview me about B2B growth tips, I considered quick tricks that can be easily related in a short interview. As I said in my post about PR myths , sure an agency can claim great relationships and maybe get you into a major media article. And then what?

B2B 120

B2B Strategy Case Study Interviews 120

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. If you have to read a case study, what ideas could your client take from it? Most teams in PR agencies are organized by specialty. These tips are designed for anyone who wants to stand out in applications and interviews for social media jobs.

Social Media 150

Social Media Media Case Study Analytics 150

Public Relations Sydney

OCTOBER 12, 2014

Case studies Case studies are short explanations of a project or issue your charity has worked on. Case studies are a great way to showcase the great work the charity is doing as well as promote the charity. Case studies are also an effective tool to encourage people to donate or support the charity.

Case Study 90

Case Study How To Study Pitching 90

The Resolution Blog

DECEMBER 16, 2015

Whether it was helping clients understand digital skills and knowledge at Edelman and Weber Shandwick; designing digital transformation programmes for clients while at We Are Social or now working as an independent consultant the issues of planning and driving innovation within PR agencies has always been front of mind.

Case Study 120

Case Study Agency Creativity Study 120

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. This interview has been edited for length and clarity. Paul: Darika, thanks for speaking with me today. Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

ImPRessions - Crenshaw Communications

APRIL 14, 2017

The same rules that PR teams use to prepare media spokespeople to stay on message in interview situations apply to client and agency negotiations. ” And when that is backed it up with concrete examples including case studies and testimonials, an agency client partnership begins to take shape.

How To 136

How To Case Study Meeting Examples 136

Stephen Waddington

OCTOBER 13, 2020

Multi-agency working and the power of networks Informal partnerships and networks were established in the fight against COVID-19. The multi-agency approach, engaging a broad section of society, is a powerful legacy of the crisis. Social media, messaging and video services saw significant growth in subscriptions and usage.

Report 144

Report Communications Government Crisis 144

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Instead, you must determine where you will get the most results and focus on that instead.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

MaccaPR

AUGUST 10, 2020

Shifting gears, one of the insights you’ve found surprised me – that only 12% of B2B buyers rank case studies as helpful content. What does that suggest for companies whose websites bulge with case histories? For more information on Chris Schermer’s Minneapolis agency, visit www.schermer.co

B2B 71

B2B Interviews Crisis Trade Shows 71

Prohibition

JULY 7, 2023

Understanding the role of a food PR agency While some food and beverage businesses may have an in-house PR team, many choose to collaborate with specialised food PR agencies to maximise their PR efforts. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

Contently - Strategy

MAY 9, 2024

It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. Contently recently helped a staffing agency put together a white paper on the current talent landscape.

Writing 109

Writing Case Study Study Insurance 109

Sword and the Script

JULY 20, 2021

To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Customer case studies, testimonials and reviews. Comparisons between solution types. Pricing information.

B2B 190

B2B Company Marketing SEO 190

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. Build community In-house work can become repetitive and sometimes isolating from the digital PR community (as compared to an agency). Today, I’d like to discuss in-house versus agency life.

Digital PR 71

Digital PR SEO Agency Pitching 71

The Resolution Blog

FEBRUARY 25, 2019

In my experience, the larger brands commission PR agencies for one thing and one thing only. They have other legacy agencies that they’ve been working with for years on things like marketing, so it’s really hard to convince them that you can do everything. Absolutely, 100%. That’s exactly right.

Measurement 120

Measurement Case Study Pitching Agency 120

Landis PR

MARCH 6, 2023

Photo courtesy of Pixabay Prepare for your Search Before beginning your search for a PR agency, it’s vital that you and your team make a list of your needs and define why you are looking for an agency in the first place. Hiring an agency is a partnership – you’ll have to dedicate time to it. In-person meeting?

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

The Hoyt Organization

SEPTEMBER 21, 2024

Craft A Clear And Consistent Message When communicating information to your audience, the message needs to be clear, consistent, and simple across all channels – whether it’s social media, a radio interview, an educational article shared with a news and lifestyle publication, or using an influencer to communicate and amplify the message.

Healthcare 91

Healthcare Industry Strategy Case Study 91

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. We are big fans of Katie here at CoverageBook. A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

The Proactive Report

JANUARY 21, 2017

She gets calls from big agencies all the time because their teams can’t book segments like she can. Reporters need experts to interview for stories – many of them don’t have the network of connections that the experienced journalists of the past had. What’s the secret? It is, after all, called Media Relations.

How To 100

How To Media Case Study Resources 100

5W PR

JULY 24, 2024

The Role of PR Hiring a PR agency can be a game-changer in effectively communicating the benefits of GLP-1 medications and other wellness strategies. Here’s why: Expertise in Communication: A PR agency specializes in crafting compelling narratives that resonate with the target audience.

Trends 78

Trends Strategy Communications Case Study 78

5W PR

JULY 24, 2024

The Role of PR Hiring a PR agency can be a game-changer in effectively communicating the benefits of GLP-1 medications and other wellness strategies. Here’s why: Expertise in Communication: A PR agency specializes in crafting compelling narratives that resonate with the target audience.

Trends 78

Trends Strategy Communications Case Study 78

5W PR

SEPTEMBER 30, 2024

This is where working with a performance marketing agency can amplify the impact of performance marketing efforts and drive sustainable business growth. Case studies, testimonials, and product reviews help potential customers understand the value proposition and benefits of the product or service.

Marketing 78

Marketing Case Study Reputation Advertising 78

PR 20/20

OCTOBER 10, 2019

Thought Leadership:70+ interview and speaking requests, earned media placements, and quotes attributed to Marketing AI Institute and its thought leaders. For the agency, the Marketing AI Institute began as a pilot idea. of the agency’s total time to the Institute’s launch and exploration. More on What It Takes to Build Ideas….

Case Study 42

Case Study Storytelling Study Engineering 42