Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? Wikipedia Top 25 Report. Wikipedia Top 25 Report. Similar to Google News, the Wikipedia Top 25 Report is usually illustrating trending news topics. Trends on Social Media. Google Trends.

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Shift Communications

FEBRUARY 1, 2017

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer.

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Onclusive

MAY 10, 2017

My coworker Rachel Berk explained this well : “Sure, we attend some high-brow events, tech conferences can be thrilling, and every once in a while you may find yourself giddy with excitement if a New York Times reporter likes one of your tweets. roughly 21 are PR professionals. But these are the exceptions, not everyday occurrences.”.

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Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

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Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Step 1: Ask for access. Emily Wienberg. Account Manager.

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Shift Communications

NOVEMBER 7, 2014

Clients in our industry are savvy enough to ask for reporting and analytics. Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data. The trouble with having lots of data is determining which to use and how to determine the metrics of success.

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Shift Communications

JULY 26, 2017

There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Next is crafting the messaging and determining the best communication medium(s) to activate. Which brings us to our friend, G.W. Shark and his vegan donuts.

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Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. How to measure the impact of our work?

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Shift Communications

JANUARY 28, 2019

Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation. This doesn’t mean hounding reporters every chance you get. Seek out opportunities to build relationships with reporters or to become regular contributors to a publication (Inc.,

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Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. neon lights.

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Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Now, in the digital age, the quest is a business press article authored by an influencer: a reporter with name recognition and a large social media follower list.

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Shift Communications

OCTOBER 24, 2017

This makes it that much harder to stand out in both the reporter and public’s mind. Reporters will be thrilled to get content that is not only seasonal, but on-point with related trends that will help make their story that much more likely to stand out. according to Google Trends. Alan Marcus. Vice President .

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Onclusive

MARCH 2, 2021

This is an industry-wide phenomenon and not simply limited to PR/Communications. In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space.

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Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. can tap into the relationships his PR team has built and identify reporters who are willing to listen and communicate the truth. Luckily, G.W.

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Shift Communications

AUGUST 25, 2017

It incorporates organic data from MOZ Open Site Explorer API, SEMRush, and APIs of the top social media platforms. The result is a comprehensive report of the most successful posts, calculated through quantitative and qualitative data. To test this process, we wanted to see what type of communications-related content resonates.

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Shift Communications

DECEMBER 21, 2018

Once Q4 hits, end of year reporting becomes right around the corner. Take note of these tools, metrics, and analysis tactics to measure your PR success for 2018. cta] The post SHIFT Archives: The Best of Q4 Content 2018 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Shift Communications

DECEMBER 30, 2015

The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape. These dimensions create four PR environments – traditional, chaotic, innovative, and collaborative. Amanda Loewy.

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Shift Communications

NOVEMBER 20, 2015

Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. This means that it’s important to create some urgency around the results that will encourage reporters to write. The more simply you outline the information available, the more likely reporters will be to write.

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Shift Communications

NOVEMBER 20, 2015

Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. This means that it’s important to create some urgency around the results that will encourage reporters to write. The more simply you outline the information available, the more likely reporters will be to write.

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Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Establish Client Goals First. Casey Egan. Account Executive.

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Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. There are a variety of ways you can use it as with the reports above. Chel Wolverton. Integrated Services.

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Shift Communications

MARCH 8, 2016

Six months ago, I joined the SHIFT Communications team as an Account Director. In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. I began my career in agency tech PR in 1999 during the dotcom boom. Relationship Building.

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Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. If you don’t have time to do an in-depth sentiment analysis, your best bet is not to report sentiment at all. How does it go wrong? Machines are incapable of understanding context. Here’s why.

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Shift Communications

NOVEMBER 23, 2015

Right now, a large section of the US media is reporting as though tens of thousands of refugees from the Syrian Arab Republic are headed to the United States of America. And yet, according to the above data from the Department of State, only 187 refugees arrived in the entire month of October 2015. Data on its own is meaningless.

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Shift Communications

NOVEMBER 23, 2015

Right now, a large section of the US media is reporting as though tens of thousands of refugees from the Syrian Arab Republic are headed to the United States of America. And yet, according to the above data from the Department of State, only 187 refugees arrived in the entire month of October 2015. Data on its own is meaningless.

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Shift Communications

FEBRUARY 13, 2017

It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Let’s look at the video communications funnel today. Reporting to Others.

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5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. One of the most important public relations elements is communicating with media outlets as well as journalists. Remote Work.

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Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. Our reporting has stepped up. I spent the first 3.5

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Shift Communications

JULY 28, 2017

As we know, writers and reporters like to be targeted individually, rather than as part of a larger media blast. Building relationships with writers is the key to any successful PR program and an announcement is the time to continue fostering those relationships. If, like G.W., He can invite key media members to visit, too!

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Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Siri, find me the top food and wine reporters. Today, most agency executives only seem to agree on what the limits of AI in PR will be.

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Shift Communications

JANUARY 29, 2016

We’ve done blog posts and infographics in the past, but last year we wanted to do something a little more fun with our ‘Top 50 Most Overused Words in PR’ report. For 2016’s most overused words in PR, we’re making bingo cool again – with new words, new graphics and a new look! Thus, #PRBingo was born.

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Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Tell Better Data Stories. Our work is often undervalued because our industry fails at reporting data. Moreover, when we do actually have data worth reporting, most of us skimp on analysis.

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