ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. 2017 PR Takeaways. Video is never, ever going away.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

JULY 5, 2017

But a recent New York Times feature points up the dilemma of established brands who struggle to appear “genuine” as younger, upstart companies move into their space. It’s like the joke among PR and ad agencies that every client wants a viral video. Goliath myth in a narrative about a company founder.

Branding 136

Branding Brand Comparison Storytelling 136

Sword and the Script

AUGUST 29, 2020

For example, you can take a share of voice comparison to the CFO and illustrate where you are, where the competition is, and what it will take in budget and resources to make up the difference. CIPR tapped an independent agency “with a research specialism” to survey 1,298 people between November 18, 2019 and January 27, 2020.

Media Relations 99

Media Relations Report Industry SEO 99

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). The combined company later rebranded under the Onclusive name. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. Critical Mention vs. TVEyes.

Software 84

Software Pitching Internal International 84

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

Technology 129

Technology Study Communications Survey 129

Shift Communications

MARCH 13, 2015

If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. LinkedIn provides a breakdown of your followers according to the following demographics: seniority, industry, company size, function and how many followers are employees vs. non-employees. Check it out!

Analytics 60

Analytics LinkedIn How To Comparison 60

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication.

Marketing 99

Marketing Advertising Advertising Comparison 99

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Threepipe became the first UK PR agency to acquire an SEO firm last year.

Tools 137

Tools Publicity Measurement SEO 137

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

MARCH 15, 2022

Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The company just raised $6.2 Background on Truescope. All the searches are real-time.

Tools 158

Tools Media Software Analysis 158

Sword and the Script

OCTOBER 27, 2020

That gets to the heart of the Muck Rack value proposition: every product the company has brought to market has been of their own making and is a natural extension of the existing platform. The pair provided an overview of the company and a web demonstration of the product which is the basis for this PR tech briefing.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

MARCH 5, 2019

For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 2) What types of companies are using influencers? The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. 4% said to drive loyalty.

Survey 60

Survey Trends Marketing B2B 60

Stephen Waddington

MAY 2, 2019

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington. Brands and agencies were surprised to see dips organic engagement across the board and were very ready to connect with their fellow social media strategists about it online.

Social Media 70

Social Media Industry Report Nonprofit 70

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 80

Ethics Employee Communications System 80

Sword and the Script

DECEMBER 24, 2019

For B2B product companies that number came in at 7.1% A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value. For B2B companies, earned media and branded content ranked as the most effective digital tactics.

Marketing 78

Marketing Publicity Survey Study 78

5W PR

JANUARY 21, 2020

In our down time we had the chance to meet and talk with a few of PHA’s amazing employees. In comparison, the U.S. Along with working at The PHA Group for the week, we spent our nights testing out interesting cuisines like fish and chips and meat pies and checking out the night life while enjoying each other’s company.

Travel 88

Travel Groups Real Estate Newspapers 88

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Within each focus area is information about its process areas and their impacts, with year-over-year findings. Bottom-line?

Corporate 48

Corporate Report Infographics Pharmaceuticals 48