Agency Conference Data-Driven PR 
Onclusive
MAY 10, 2017
There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. In government, public relations specialists are sometimes called press secretaries and they are responsible for keeping the public informed (or perhaps uninformed ) about the activities of government officials and agencies.
Shift Communications
NOVEMBER 13, 2017
Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. The Dreamforce conference is one of the largest and most successful conferences in the world. Some of the best influencers share dozens, if not hundreds, of pieces of content every week.
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ImPRessions - Crenshaw Communications
JUNE 28, 2018
A PR pro can find in-depth research online from many government and non-profit sources, all in the public domain. Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades. Data.gov, Healthdata.gov, U.S. Formal third-party research builds thought leadersip.
Shift Communications
AUGUST 8, 2016
If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. For training videos and webinars.
Shift Communications
JUNE 25, 2018
Influencers and topics – Use influencer engagement and conference content to learn more about the current state of the industry. What are the themes discussed the most during a conference on social media? Have the competitors changed the keywords they are placing ads against? How much are they spending on paid? Amanda Munroe.
Shift Communications
JUNE 8, 2015
Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal? 10 step tactical plan.
Shift Communications
MARCH 3, 2015
Recently there was a debate going on in the media, between known provocateur/ex NBA star Charles Barkley and GM of the Houston Rockets/Sloan Conference favorite Daryl Morley, about the value of analytics. Let’s parallel that to PR and marketing. The post Are PR and Marketing Entering the Moneyball II Era? Photo Credit: IMDB.
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