Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. Get the right data & measurement tools. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Contently - Strategy

SEPTEMBER 30, 2024

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. These state-level privacy laws are setting new standards for how social media companies handle user data, with implications that reach far beyond their borders. social media laws?

Social Media 107

Social Media Privacy Brand Branding 107

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Prowly

DECEMBER 17, 2024

Cision is also best suited for corporate in-house PR teams or large PR agencies. It might fall short with understanding small to medium agencies needs which is where Prowly shines. It's best suited for big in-house teams or agencies that conduct large-scale campaigns all over the world. What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. The bits of code have long been used to track web visits and collect data to drive ad targeting. Brand purpose has real purpose.

Trends 385

Trends Employee Viral Advertising 385

5W PR

NOVEMBER 4, 2024

As firms harness AI to pinpoint emerging opportunities, they gain a data-backed advantage in identifying high-growth startups, especially in competitive sectors. In a world increasingly vulnerable to cyber threats, supporting startups that safeguard data, and critical infrastructure is an investment in both financial and societal resilience.

Trends 88

Trends Healthcare Reputation Financial 88

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. This is likely to be most applicable to agencies in the creative and professional services sector. These include employees, subcontractors (up to 65%), software and consumable items. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

PRSay

MAY 30, 2023

But as these topics converge on a complex, diverse consumer landscape, it’s crucial that companies devise more integrated strategies. Brands must find new ways to understand their customers outside of traditional segmentation, first-party data and other means. BRANDthrō uses data science to score and measure emotion.

Data 128

Data Marketing Survey Consumer 128

5W PR

MARCH 23, 2025

Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. According to FDA data, the dietary supplement industry continues to grow, with over 50,000 products on the market as of 2022. This includes third-party seller sites and affiliate marketing programs.

Publicity 78

Publicity Guidelines Education Consumer 78

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. Building a Strong First-Party Data Foundation First-party data has become the new gold standard for digital marketing.

Privacy 78

Privacy Marketing Advertising Advertising 78

PR in High Definition

NOVEMBER 22, 2024

With the rise of AI tools, many of us are exploring how these innovations can support our daily tasks, particularly the more time-consuming ones. Curious, I pressed for more information and asked for the origin of the data. They generate responses based on patterns in their training data. Essentially, the AI had simply guessed.

Ethics 117

Ethics Product Launch Data Trends 117

5W PR

FEBRUARY 8, 2025

Research by McKinsey shows that 78% of consumers are more likely to purchase from brands that demonstrate cultural understanding. Data-Driven Cultural Intelligence Modern PR teams can now leverage data analytics to inform cultural strategy. They removed beef products and created the McAloo Tikki burger using local ingredients.

Local 78

Local Training Data Consumer 78

5W PR

JANUARY 7, 2025

The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. Collaborate with international travel agencies and online booking platforms to reach a wider audience. Use data analytics to identify regional trends and preferences.

Hotels 78

Hotels Local Marketing Engineering 78

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

SEPTEMBER 14, 2023

Brand loyalty is the emotional connection and preference that consumers develop for a particular brand. Leverage data to create personalized experiences that show customers the brand understands and values them as individuals. One effective approach to fostering brand loyalty is through well-crafted, long-term campaigns.

Consumer 148

Consumer Brand Branding How To 148

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Agencies and clients alike need to walk the talk when it comes to Diversity, Equity, and Inclusion. For example, content campaigns will be informed by customer data and therefore must focus on topics that truly resonate with specific segments, based on where and how they consume it. DEI becomes mission-critical.

Trends 407

Trends Communications Employee Corporate 407

Cision

JANUARY 10, 2018

Data-driven recruitment tools like Harver work to eliminate the tedious task of manually sorting through hundreds of applicants to find the perfect additions to your business. The program generates recommendations and targeted webpages based on consumer data for instant personalization. Conclusion. Author Bio.

Brand 254

Brand Branding Web Content Marketing 254

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266

5W PR

JANUARY 15, 2025

By analyzing vast troves of data, including demographics, online behavior, and social media interactions, AI algorithms can build detailed audience profiles. AI can analyze data from various sources, including social media trends, news articles, and consumer sentiment, to identify emerging narratives and uncover compelling story angles.

Storytelling 78

Storytelling Creativity Data Trends 78

5W PR

NOVEMBER 18, 2024

Embrace Authenticity in Your Communications: Consumers and beauty pros alike seek brands that stand for something real. Back up product claims with clinical data, visible transformations, and real-life testimonials. Build Long-Term Trust Over Trend-Chasing: Brands that build consumer loyalty prioritize trust over trends.

Industry 78

Industry Education Community Trends 78

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. or (what we particularly like) regular, ongoing consumer and other surveys to produce usable, newsworthy data. Crenshaw Communications recently was named as the agency to represent Wearsafe labs.

Communications 253

Communications Data Local Survey 253

5W PR

APRIL 3, 2025

Studies show that 63% of consumers will stop buying from brands they don’t trust. Social media amplifies issues rapidly while AI and data analytics raise privacy concerns. Ethical considerations should shape how organizations collect and use data, deploy AI systems, and engage on social platforms.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

MARCH 12, 2025

Recent data from Deloitte shows that 91% of customers consider brand trust a key factor when selecting cybersecurity providers. According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. Strong crisis management protects brand reputation.

Case Study 78

Case Study Brand Branding Ethics 78

5W PR

MARCH 25, 2025

Marketing a fitness studio requires precision, authenticity, and data-driven decision-making in today’s competitive landscape. Based on analysis of top-performing fitness studios and marketing data, this guide outlines proven approaches that drive real business results.

Strategy 78

Strategy Marketing Local SEO 78

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. Share relevant and timely data. Just as with targeted advertising, data is the holy grail of ad tech PR. Build strong reporter relationships.

How To 241

How To Advertising Advertising Data 241

5W PR

DECEMBER 29, 2022

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Data security. Sustainability.

Consumer 88

Consumer Privacy Data Study 88

5W PR

FEBRUARY 5, 2025

Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty. Health-screening devices, hormone tracking, and wellness apps gained significant attention, reinforcing the trend toward data-driven personal health. The key takeaway from CES?

Technology 78

Technology Product Launch Analysis Storytelling 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

5W PR

JANUARY 25, 2025

At 5WPR, we’ve observed firsthand how brands struggle to communicate their environmental initiatives effectively while maintaining credibility with increasingly skeptical consumers. Data-Driven Storytelling Numbers tell compelling stories when properly presented. However, data must be presented thoughtfully.

Company 78

Company Social Media Data Fashion 78

5W PR

MARCH 13, 2025

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. Financial services firms need detailed compliance considerations, while consumer brands might focus more on social media response strategies.

Crisis 78

Crisis Examples Industry Crisis Management 78

5W PR

OCTOBER 22, 2024

As an agency we’re expanding our influencer partnerships to focus on more targeted, long-term collaborations that build trust and loyalty. Leveraging Trust with Gen Z Still focusing on this subset of consumers, building trust with Gen Z is crucial.

Retail 78

Retail Privacy Advertising Advertising 78

5W PR

APRIL 2, 2025

Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing. Results included: 12 million+ campaign impressions 89% positive sentiment in comments 32% increase in app installs 2.1x

Marketing 78

Marketing Financial Case Study Education 78

5W PR

NOVEMBER 15, 2024

In today’s digital landscape, where consumers increasingly rely on recommendations from peers and online personalities, the intersection of public relations and influencer marketing has become a strategic imperative for businesses aiming to maximize their return on investment (ROI).

Strategy 88

Strategy Measurement Analysis Analytics 88