ImPRessions - Crenshaw Communications

JUNE 27, 2018

Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. It’s time-consuming, occasionally intimidating, and often confusing. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Limit the “deciders.”

Agency 136

Agency Groups Meeting Internal 136

5W PR

NOVEMBER 20, 2024

Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. shelves, capturing consumer attention is challenging. At 5W, we’ve helped clients harness this demand, driving awareness through strategic PR efforts that resonate with American consumers’ appetite for innovative, high-quality skincare.

Branding 78

Branding Brand Communications Marketing 78

Bianchi Biz Blog

DECEMBER 5, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Agencies and clients alike need to walk the talk when it comes to Diversity, Equity, and Inclusion. For example, content campaigns will be informed by customer data and therefore must focus on topics that truly resonate with specific segments, based on where and how they consume it. DEI becomes mission-critical.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. While it’s now easy to generate beautiful content at the snap of a finger … the challenge is how to apply it across the consumer journey and actually breakthrough to customers with it? What have we seen?

Creativity 156

Creativity Meeting Advertising Advertising 156

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. Dates: March 19, 2020. Location: New York, NY. Location: Austin, TX.

Conference 329

Conference Marketing Case Study Measurement 329

Barokas

JULY 6, 2020

We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A. Read on to hear Jason’s insights about everything from creating a trusting agency relationship to common misconceptions about PR itself. Nobody wins. We’re waiting to talk to you.

Consumer 131

Consumer Product Launch Agency Sports 131

5W PR

FEBRUARY 27, 2025

When product recalls occur or safety standards change, manufacturers must respond swiftly while maintaining consumer trust. The stakes remain high – according to the Consumer Product Safety Commission, toy-related injuries led to 152,000 emergency room visits for children under 15 in 2021.

Communications 78

Communications Education Consumer Crisis 78

5W PR

FEBRUARY 8, 2025

Recent studies show that 75% of global marketing campaigns fail to meet their objectives due to cultural misalignment. Research by McKinsey shows that 78% of consumers are more likely to purchase from brands that demonstrate cultural understanding.

Local 78

Local Training Data Consumer 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. It’s time-consuming, and time is the basis for our compensation in most cases. They surveyed 1500 members of a consumer panel and ran focus groups with a subset of them.

SEO 227

SEO Agency Policies Reputation 227

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266

Prowly

DECEMBER 17, 2024

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. Cision is also best suited for corporate in-house PR teams or large PR agencies. It might fall short with understanding small to medium agencies needs which is where Prowly shines.

Comparison 104

Comparison Software Tools Analytics 104

Bianchi Biz Blog

JANUARY 16, 2025

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. This means its stories often appear in numerous papers.

Print 100

Print Marketing Instagram Newspapers 100

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. There’s a recurring theme to almost every meeting I’ve had in the past month. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. It leaves agencies working hard to find opportunities.

Agency 98

Agency Publicity Marketing Banking 98

5W PR

DECEMBER 24, 2024

The consumer packaged goods (CPG) industry is a competitive landscape, especially for emerging brands. Ensure a reliable and efficient supply chain to meet retailer demands and avoid stockouts. Lastly, the changing consumer preferences. Staying ahead of consumer trends and adapting to changing preferences is crucial.

Retail 78

Retail Branding Brand Consumer 78

Bianchi Biz Blog

JUNE 27, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population.

Meeting 90

Meeting Print Marketing Local 90

Bianchi Biz Blog

OCTOBER 17, 2024

While many of the legacy consumer-facing auto shows around the globe have lost some of their luster with the industry and media, CES continues to grow in importance and relevance for vehicle manufacturers, component suppliers and mobility tech providers. “CES Not the technologies that go into vehicles. We can offer some help here!)

Technology 96

Technology Automotive Mobile Software 96

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

It keeps us up-to-date on meetings, client communications and industry changes. HARO is daily email newsletter outlining requests for sources or experts on specific topics from journalists, ranging from technology, healthcare, consumer and business. We’re not alone in this, but in the communication business, email still reigns supreme.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Cision

JUNE 2, 2017

Her background ranges from executing consumer and press launch events to media trips and appearances with celebrity spokespeople. Most recently, Suki was recognized as a leader in the industry and joined the Forbes Agency Council, where she shares expert articles and insights. How did you discover your passion for communications?

Travel 243

Travel Agency Social Media Print 243

5W PR

FEBRUARY 5, 2025

Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty. Shiseido and KOS showcased next-gen mixed-reality makeup experiences, enhancing the way consumers interact with beauty brands.

Technology 78

Technology Product Launch Analysis Storytelling 78

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. Agencies could teach graphic design to small businesses or students. Ulan Nutritional Systems launched a nutrition coaching course for health care practitioners that can be delivered via online meetings. See what Grand Rapids Museum has done.

Crisis 225

Crisis How To Small Business Social Media 225

5W PR

OCTOBER 6, 2023

In the dynamic landscape of modern business, success hinges on the ability to connect with customers and deliver products that meet their needs. The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge.

Consumer 88

Consumer Strategy Case Study Survey 88

5W PR

JUNE 8, 2021

The research process also involves understanding where the consumers already are and meeting them there with any promotional efforts. Once companies have figured out all of the different elements regarding their marketing plans, they have to figure out how they’ll reach the consumers.

Consumer 88

Consumer Mobile Print Small Business 88

Deirdre Breakenridge

MARCH 18, 2019

According to Contevo, a digital marketing agency based in Melbourne, individuals with a follower count over 100,000 have an average engagement rate of 1.7%, while those with 1,000 or less followers average at 9.7%. Micro influencers have more active audience members that are regularly commenting, sharing, and interacting with their posts.

Advertising 321

Advertising Advertising Social Media Instagram 321

5W PR

FEBRUARY 26, 2025

PR teams should ensure all materials meet these requirements: Alt text for images Closed captions for videos Screen reader compatibility Clear typography and contrast Mobile responsiveness Measuring Impact and ROI Accessibility initiatives require clear metrics to demonstrate business value.

Industry 78

Industry Nonprofit Guidelines Community 78

Bianchi Biz Blog

NOVEMBER 21, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior.

Marketing 90

Marketing Pinterest Radio Instagram 90

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

That’s because social media plays a large role in most consumer and B2B PR programs. That being said, if the reach of organic posts isn’t meeting your goals, then you may want to back your content with spend. Social media marketing and PR have recently become inseparable.

Social Media 344

Social Media Media B2B Leadership 344

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. According to Accenture, 83% of consumers are willing to share their data to create more personalized experiences.

Privacy 78

Privacy Marketing Advertising Advertising 78

PRSay

NOVEMBER 12, 2020

So I don’t have a spare 30-40 minutes during the day to sit down and do a meet-and-greet via Zoom. Remember that, although they might be busy, maintaining relationships can allow you to help them do their jobs while meeting your goals. So just the fact that we have this all-consuming story has been a big change.”.

Journalism 211

Journalism Report Interviews Meeting 211

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 221

Media Measurement Analysis Television 221

Solo PR Pro

AUGUST 31, 2021

She used the opportunity to step out on her own, forming Thought Bubble Communications , a boutique agency with a focus in multicultural PR. One of the key differentiating factors Meredith immediately noticed being on the agency side was the need for project and account management skills. That’s where [the name] came from.”.

Meeting 98

Meeting Real Estate Energy Small Business 98

Solo PR Pro

MAY 14, 2021

A serendipitous moment: Naming the agency. As someone with a passion for helping brands become the best possible version of themselves, it seems only fitting that the name of Kahshanna’s PR agency is deeply rooted in who she became on her journey to opening it. I just think there's nothing else like it.”. Photos via Kahshanna Evans.

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Meeting Training Study Film 105

PRSay

JANUARY 11, 2021

Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA. So, for the time being, the first meetings with her new colleagues will be virtual. Ahead of her first day on Jan.

Energy 183

Energy Journalism Leadership Meeting 183

Flack's Revenge

JUNE 1, 2020

Maybe a side benefit is that we will spend less time on verbal filler and more time getting into important things with the people we are holed up with and those we meet on Zoom. Let’s have a call or meeting. Who puts on a suit for a Zoom meeting, even if you are trying to impress a business prospect? The company you keep.

Insurance 194

Insurance Insurance Meeting Video 194

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Pitching 205

Pitching Agency Internal International 205

5W PR

NOVEMBER 1, 2024

By partnering with influencers, brands tap into trusted voices who inspire consumer purchases and shape trends. Platforms like TikTok have become go-to sources for both media and consumers to discover the latest products, with influencers sparking viral moments that boost visibility and drive sales.

Pinterest 78

Pinterest Viral Instagram Community 78

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. The post Meet the Media – Dan Rosenheim appeared first on Landis PR. Flying robo-taxis eyed for Bay Area commuters.

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Meeting Media Print Enterprise 98