5W PR

APRIL 15, 2025

Social media advertising stands at a turning point as the industry adapts to major shifts in privacy regulations and consumer expectations. These challenges present both obstacles and opportunities as the advertising industry moves toward a more privacy-focused, AI-driven future. The Trade Desk’s Unified ID 2.0

Advertising 60

Advertising Advertising Privacy Pinterest 60

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission.

Privacy 182

Privacy Advertising Advertising Google 182

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

APRIL 3, 2025

Studies show that 63% of consumers will stop buying from brands they don’t trust. Social media amplifies issues rapidly while AI and data analytics raise privacy concerns. The post Ethics in PR Crises: A Leadership Guide to Crisis Prevention appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

MARCH 5, 2025

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. Research from the Ponemon Institute shows that 65% of consumers lose trust in organizations that experience data breaches.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players.

Privacy 156

Privacy Advertising Advertising Data 156

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices.

Case Study 78

Case Study Branding Brand Ethics 78

5W PR

DECEMBER 29, 2022

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Data security.

Consumer 88

Consumer Privacy Data Study 88

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163

Ronn Torossian

AUGUST 7, 2018

With midterm elections looming, the folks at Facebook are still desperately trying to reverse a cataclysmic loss of consumer trust thanks to a massive privacy scandal that revealed a myriad of issues with the social media giant.

Facebook 150

Facebook Privacy Consumer Social Media 150

ImPRessions - Crenshaw Communications

JUNE 26, 2018

Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Is all PR basically the same? The day-to-day work can also be different.

Privacy 149

Privacy Technology B2B Course 149

Prakkypedia

AUGUST 11, 2014

So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”. Ironically, some recipients might feel that their privacy has been invaded.

Privacy 108

Privacy Banking Print Fashion 108

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. As one of the largest tech events in the world, CES has long been a must-attend for anyone in consumer or business technology.

Conference 156

Conference Privacy Advertising Advertising 156

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. a search marketing agency. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. In the U.S., In the U.S.,

Privacy 102

Privacy Google Advertising Advertising 102

ImPRessions - Crenshaw Communications

JUNE 26, 2018

Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Is all PR basically the same? The day-to-day work can also be different.

Privacy 120

Privacy Technology B2B Course 120

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. While it’s now easy to generate beautiful content at the snap of a finger … the challenge is how to apply it across the consumer journey and actually breakthrough to customers with it? What have we seen?

Creativity 156

Creativity Meeting Advertising Advertising 156

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. Transparency. Personalization.

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. There’s no tougher audience than a journalist, especially in tech. Time to fix that.

Pitching 156

Pitching How To Media Privacy 156

Shift Communications

JUNE 19, 2015

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. There’s no tougher audience than a journalist, especially in tech. Time to fix that.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Media training is one of the key benefits that a professional agency provides. How to know when to bring in the PR professionals. Response to legislative initiatives.

Company 136

Company Interviews Reputation Privacy 136

5W PR

OCTOBER 29, 2018

Rules and guidelines change, algorithms shift, and consumer moods can turn on a dime. While you should take care in how your messages may be perceived, the big benefit of social media is that it humanizes big brands and brings celebrities closer than ever to their fans, while still providing necessary separation to protect your privacy.

Social Media 89

Social Media Media Privacy Guidelines 89

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

Technology 150

Technology Study Communications Survey 150

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. 32% expressed a need for clear management policies relating to consent and privacy. The post Filling the Missing Data Void appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Data 88

Data Privacy Survey Policies 88

5W PR

FEBRUARY 23, 2022

And then in the Settings and Privacy tab, under Creator tools, and then Analytics, businesses should have their analytics turned on. But with the number of social media platforms, it has become very easy to overwhelm consumers by sharing too much content too frequently.

Company 88

Company Analytics Privacy Consumer 88

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) What were the hot topics that brands and agencies were discussing?

Advertising 89

Advertising Advertising B2B Creativity 89

5W PR

MAY 16, 2024

Leverage experience Fintech is a relatively new player, and data breaches can be a concern for some consumers. Transparency is key Clearly communicate robust cybersecurity measures and data privacy policies. Banks can leverage their long history and established regulatory compliance to position themselves as bastions of security.

Banking 78

Banking Financial Privacy Mobile 78

PRSay

SEPTEMBER 26, 2022

consumers don’t trust companies to use their data ethically. Before becoming a college professor, Ewing had been a public relations counselor in an agency environment for more than 15 years. That data can then be sold to data brokers and used to target consumers with certain messages. 27 from 3-4 p.m.

Ethics 60

Ethics Data Privacy Publicity 60

Stephen Waddington

AUGUST 19, 2019

Managing an ambitious team of young people is as hard as it gets in agency land. Studying at university is a consumer experience. Personal relationships, privacy, social life, and timekeeping are all potential flash points. In agency land managers need to set out clear expectations. The internet is full of that s**t.

Comparison 102

Comparison Employee Privacy Construction 102

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! We are not far off a major breakdown between consumer-business relationships at the rate we’re going.

Privacy 82

Privacy Branding Brand YouTube 82

Ethical Voices

AUGUST 21, 2023

Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? We need to determine the appropriate amount of human agency or decision-making in the PR and communications workflows. What is that?

Agency 82

Agency Publicity Ethics Analysis 82

Wadds Inc.

JUNE 19, 2023

This includes bias, copyright, privacy, and misinformation. Examples of AI tools that can be applied in practice Ignoring AI tools, for now, is possible, however Adobe, Google and Microsoft will force mainstream adoption in the business and consumer environment as soon as they incorporate it into their applications. management paper.

Publicity 105

Publicity Policies Training Engineering 105

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

NewsWhip

OCTOBER 9, 2024

Soon after, we started attracting partners from the world of marketing and PR agencies. With the advent of AI, NewsWhip can parse insights faster than ever before, and save our clients huge sums in agency fees. We take an ethical and privacy-by-design approach to our work. Read more on our ethics and approach to data here.

Viral 78

Viral Privacy Ethics Technology 78