5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Fashion 78

5W PR

OCTOBER 15, 2024

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. Use paid advertising on search engines and social media to reach potential customers actively searching for similar products.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Prowly

OCTOBER 23, 2024

Problem Dawn Jones is the Founder of Pressed Fresh Collective, a PR and brand-building agency working to help independent artists succeed. Figuring out the campaign while jumping between all the tools and tabs consumed time and effort that could have been spent on research. But there isn’t always time to research and personalize well.

How To 211

How To Pitching Analytics Software 211

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. It’s better to remain attentive and friendly to avoid alienating consumers.

Consumer 243

Consumer Brand Branding How To 243

5W PR

MARCH 23, 2025

Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. This expansion brings increased scrutiny from regulators and consumers alike, making strategic PR essential for success. Media relations require particular attention.

Publicity 78

Publicity Guidelines Education Consumer 78

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Agility PR Solutions

NOVEMBER 28, 2022

One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management. As a new PR agency, you will be the voice behind the brands you represent and will be responsible for telling consumers what […].

Agency 157

Agency How To Consumer Social Media 157

5W PR

OCTOBER 10, 2023

In today’s digital age, social media has become an integral part of our daily lives. It’s a powerhouse for consumer public relations success. Why is social media so attractive to consumers? Social media platforms have captured the hearts and minds of billions of people worldwide.

Social Media 88

Social Media Consumer Media Crisis Management 88

5W PR

DECEMBER 12, 2024

In today’s era of heightened consumer awareness and social media scrutiny, authenticity has emerged as a cornerstone of successful beauty marketing. Consumers are no longer swayed by mere advertising claims. Building Trust Through Transparency Transparency is a fundamental pillar of authenticity in beauty marketing.

Marketing 78

Marketing Ethics Consumer Advertising 78

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. The effortless in-app purchase experience is particularly attractive to Gen-Z shoppers, for whom social media is a top source of shopping inspiration.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology. Don’t over-delegate social content. The same rules apply for sarcasm and snark in my view.

Construction 385

Construction Social Media Crisis Reputation 385

Bianchi Biz Blog

DECEMBER 5, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways.

Radio 83

Radio Sports Marketing Local 83

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. This is likely to be most applicable to agencies in the creative and professional services sector. These include employees, subcontractors (up to 65%), software and consumable items. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

Prowly

DECEMBER 17, 2024

The all-in-one tool is available starts at $258 per month billed annually , which includes full access to the media database, along with audience insights for outlets, email pitching, online monitoring, the AI assistant, the Prowly newsroom, and more. Cision is also best suited for corporate in-house PR teams or large PR agencies.

Comparison 104

Comparison Software Tools Analytics 104

5W PR

NOVEMBER 20, 2024

Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. shelves, capturing consumer attention is challenging. Tapping Into the Power of TikTok and Influencer Marketing Social media platforms like TikTok have fueled the growth of K-beauty, with the hashtag “Korean makeup” amassing an average of 14.8

Brand 78

Brand Branding Communications Marketing 78

PRSay

JANUARY 3, 2025

Here are three ways PR agencies can harness the latest trends to best serve their clients in 2025. #1 In contrast, consumers love it when brands feel real and authentic. Practically, this means that consumers value honesty and relatability over perfection in brand messaging.

Trends 95

Trends Brand Branding Publicity 95

5W PR

JANUARY 7, 2025

The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. This includes website content, marketing materials, and social media posts. This can be achieved through targeted advertising on social media platforms or search engines.

Hotels 78

Hotels Local Marketing Engineering 78

Deirdre Breakenridge

MARCH 18, 2019

Social media marketing tactics seem to be taking over. In order to reach a large, targeted audience, brands are turning towards various platforms to increase brand awareness, exposure, and Return on Investment (ROI), often through social media influencers. Micro influencers have higher engagement among their followers.

Advertising 321

Advertising Advertising Social Media Instagram 321

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. The Social Media Examiner. It is a great way to connect with new journalists for media coverage! PR News: The Skinny.

Retail 320

Retail Healthcare Crisis Management Social Media 320

5W PR

DECEMBER 6, 2024

Thats why its ideal to work with an alcohol marketing agency to navigate these waters effectively. This often requires a collaborative approach between marketing teams, legal counsel, and advertising agencies. Consider consulting with legal experts or advertising agencies with experience in this area. Guinness’ “St.

Advertising 78

Advertising Advertising Ethics Local 78

5W PR

JANUARY 6, 2025

These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies. These reports provide transparency and accountability, allowing consumers to make informed choices.

Transportation 78

Transportation Brand Branding Chemicals 78

5W PR

OCTOBER 24, 2024

These sessions highlighted the growing demand for expert-led content in the beauty industry, as consumers increasingly turn to professionals for guidance on enhancing their routines. The minimalist approach to makeup and hair care has gained traction as consumers prioritize healthy, glowing skin and effortlessly styled hair.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

5W PR

FEBRUARY 27, 2025

When product recalls occur or safety standards change, manufacturers must respond swiftly while maintaining consumer trust. The stakes remain high – according to the Consumer Product Safety Commission, toy-related injuries led to 152,000 emergency room visits for children under 15 in 2021.

Communications 78

Communications Education Consumer Guidelines 78

5W PR

DECEMBER 23, 2024

In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. Utilize Social Media Use social media platforms to connect with eco-conscious travelers, share inspiring content, and respond to inquiries.

Travel 78

Travel Tourism Marketing Local 78

5W PR

DECEMBER 18, 2024

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. Clearly articulate how the brand’s products or services can enhance consumers’ lives. Monitor social media conversations to identify emerging trends and customer sentiment.

Storytelling 78

Storytelling Brand Branding How To 78

5W PR

NOVEMBER 15, 2024

In today’s digital landscape, where consumers increasingly rely on recommendations from peers and online personalities, the intersection of public relations and influencer marketing has become a strategic imperative for businesses aiming to maximize their return on investment (ROI).

Strategy 88

Strategy Measurement Analysis Analytics 88

5W PR

MARCH 13, 2025

From product recalls to social media firestorms, each industry faces unique challenges that demand specific response strategies. Financial services firms need detailed compliance considerations, while consumer brands might focus more on social media response strategies.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. . Improve client comms – Throughout a PR agency career, no two clients will be the same. Social media is a great way to have conversations with friends, media and new connections. .

Writing 310

Writing LinkedIn Social Media SEO 310

5W PR

MARCH 15, 2025

The digital landscape adds complexity to brand building, as you must maintain consistency across websites, social media, email marketing, and other online channels. According to research by Sprout Social, 86% of consumers say authenticity matters when deciding which brands to support.

Brand 78

Brand Branding Guidelines Storytelling 78

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Agencies and clients alike need to walk the talk when it comes to Diversity, Equity, and Inclusion. For example, content campaigns will be informed by customer data and therefore must focus on topics that truly resonate with specific segments, based on where and how they consume it. DEI becomes mission-critical.

Trends 407

Trends Communications Employee Corporate 407

5W PR

DECEMBER 21, 2024

It demands a deep connection with consumers, a sense of belonging, and a loyalty that extends beyond the product itself. It’s not just about selling products; it’s about building relationships and creating a brand that people truly care about, which can be achieved by working with a beauty marketing agency.

Community 78

Community Marketing Ethics Consumer 78

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. People have started to react much more strongly to different types of information.

Digital PR 251

Digital PR How To Small Business Analysis 251

Onclusive

FEBRUARY 22, 2018

After 10 years as a journalist I went to the other side … I became a spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection, which allowed me to continue working with the media and tell good stories. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

MARCH 25, 2025

The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members.

Strategy 78

Strategy Marketing Local SEO 78

5W PR

NOVEMBER 18, 2024

Embrace Authenticity in Your Communications: Consumers and beauty pros alike seek brands that stand for something real. Build Long-Term Trust Over Trend-Chasing: Brands that build consumer loyalty prioritize trust over trends. Listen to your audience, respond to their evolving needs, and show you’re adapting.

Industry 78

Industry Education Community Trends 78