5W PR

SEPTEMBER 14, 2023

Brand loyalty is the emotional connection and preference that consumers develop for a particular brand. Storytelling Incorporate storytelling into campaigns to create emotional connections. Storytelling engages customers and allows them to connect on a deeper level. What is brand loyalty?

Consumer 148

Consumer Branding Brand How To 148

Ishmael's Corner

OCTOBER 26, 2014

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Before I judge Air Koryo too harshly for its visual storytelling, it’s worth looking at a how a couple of the better airlines handle their Facebook pages. I think we can agree that this is not brand storytelling at its best.

Airlines 135

Airlines Storytelling Facebook International 135

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

Storytelling 117

Storytelling Examples B2B Chemicals 117

5W PR

DECEMBER 18, 2024

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. Be honest and transparent in the storytelling, avoiding exaggerated claims or misleading information. Customize the storytelling to address specific audience segments and their unique interests.

Storytelling 78

Storytelling Branding Brand How To 78

Agility PR Solutions

AUGUST 1, 2024

The consumer tech landscape is a battlefield. So it’s important to have a consumer tech PR agency that will create a strategy that cuts through all that noise and captures the imagination of the public. Every day, there are more innovative products that are trying to get the attention of customers.

Consumer 109

Consumer Publicity How To Storytelling 109

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. With two teams, I get to work on both consumer and high-tech B2B accounts. It’s helped me re-connect with the core work of what we do in a tangible way, and it drives home that no matter what each person’s role or rank in the Agency, we all have something to learn from each other.

Agency 146

Agency Pitching Training Meeting 146

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing.

Storytelling 88

Storytelling B2B Brand Branding 88

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Consumers are increasingly looking to the companies they do business with to make an impact on social and economic issues. Dates: March 19, 2020. Location: New York, NY. PR Decoded.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

MAY 19, 2017

A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. I feel the brands that market themselves the best know what makes them unique and they let that guide their storytelling.

Consumer 226

Consumer Trends Agency Pitching 226

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Edelman’s research shows that 60 percent of consumers are concerned about losing their jobs to the pandemic, he said.

Agency 117

Agency Crisis Communications Consumer 117

5W PR

NOVEMBER 12, 2024

With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. TikTok has emerged as a powerful platform for beauty marketing, offering brands unprecedented opportunities to connect with consumers and drive engagement.

Trends 78

Trends Consumer Marketing Viral 78

5W PR

NOVEMBER 13, 2024

Privacy-First Practices With consumers and regulators increasingly demanding transparency and data protection, privacy has become a priority across the industry. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.

Advertising 157

Advertising Advertising Privacy Ethics 157

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Good PR agencies/teams don’t just talk about your brand from 9 to 5. Quality PR practitioners are expert storytellers. This consumer attachment is the envy of all brands. Authentic interactions, entertaining content, and honest storytelling can capture hearts and minds in ways paid advertising cannot.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

5W PR

SEPTEMBER 25, 2023

One of the most potent tools for achieving this is brand storytelling. This artful practice goes beyond products and services, aiming to create a lasting emotional connection with consumers. What is brand storytelling? Brand storytelling is the practice of using narratives to convey the essence, values, and purpose of a brand.

Storytelling 78

Storytelling Brand Branding Consumer 78

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. The post A Journalist’s POV: 3 Questions From A PR Agency appeared first on Crenshaw Communications. People are visual.

Agency 120

Agency Pitching Print Storytelling 120

Ishmael's Corner

OCTOBER 28, 2019

The Art Of Storytelling In Business Communications And Public Relations. Years ago we resigned a big brand account in the consumer electronics space. At the time we supported their consumer electronics business in the U.S. At the time we supported their consumer electronics business in the U.S.

Storytelling 152

Storytelling Consumer Video Communications 152

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Brand Storytelling Storytelling remains one of PR’s most powerful tools. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level.

Consumer 78

Consumer Brand Branding Crisis Management 78

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

5W PR

AUGUST 20, 2024

The digital age has revolutionized the marketing landscape, ushering in an era where influencers significantly sway consumer behavior. Consumers today are notably discerning and able to differentiate between genuine endorsements and overt commercialism. Authenticity Central to successful influencer PR is authenticity.

Consumer 78

Consumer Ethics Storytelling Agency 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. And they’re worth it.

SEO 178

SEO Storytelling Product Launch Measurement 178

5W PR

SEPTEMBER 30, 2024

Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations. A PR agency can help doctors and healthcare providers communicate preventive tips and best practices for managing cold and flu symptoms.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

Sword and the Script

NOVEMBER 19, 2019

JC: I started my career in consumer-packaged goods. 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? . JC: Storytelling is, in my mind, the essence of brand development.

Storytelling 84

Storytelling Brand Branding Customer Service 84

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

While a recent college graduate may be trained to write to reach a certain word count, at a PR agency she will need to condense, shape, and headline. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing. PR agencies are always looking for good writers.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

MARCH 22, 2017

In the session titled, “Being Human: How Personal Stories Change the World,” the importance of storytelling in the ability to connect with audiences was discussed. “73 percent of consumers would switch brands if a similar brand supported a good cause.” Cision (@Cision) March 13, 2017. ” #OnBrandPodcast. —

Communications 209

Communications Policies Storytelling Groups 209

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Social Media International Internal 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. More recently, we need to think like the end-user, whether a consumer or a business. We’re responsible for creating shareable content that engages users and requires new storytelling skills.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

5W PR

DECEMBER 12, 2024

In today’s era of heightened consumer awareness and social media scrutiny, authenticity has emerged as a cornerstone of successful beauty marketing. Consumers are no longer swayed by mere advertising claims. Emotional Connection Through Storytelling Authenticity allows brands to connect with consumers on an emotional level.

Marketing 78

Marketing Ethics Consumer Advertising 78

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. BIGfish Communications. Finn Partners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

5W PR

DECEMBER 4, 2024

It demands a deep understanding of the consumer and a strategic approach to marketing, which generally means working with a beauty marketing agency. By understanding the desires and behaviors of consumers, brands can position their products as an integral part of their lifestyle.

Branding 78

Branding Brand Marketing Storytelling 78

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Branding Brand 78

Prohibition

OCTOBER 13, 2022

However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. The most powerful tool in storytelling is personalisation.

Storytelling 62

Storytelling B2C B2B Consumer 62

5W PR

DECEMBER 23, 2024

In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. Authentic Storytelling Craft compelling stories that highlight the unique cultural, historical, and natural attributes of the destination.

Travel 78

Travel Tourism Marketing Local 78

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. The answer lies in understanding the evolved traveler. Clarity, speed, and secure payment options are non-negotiable.

Travel 78

Travel Consumer Strategy Tourism 78