Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.

Consumer 243

Consumer Brand Branding How To 243

Ronn Torossian

MARCH 1, 2022

Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray. Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns.

Consumer 195

Consumer Trends Strategy Marketing 195

5W PR

JANUARY 30, 2025

Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate social media buzz. This evolution reflects broader shifts in how people consume information and how search engines index content.

SEO 143

SEO Social Media Crisis Communications Media 143

5W PR

JANUARY 27, 2020

Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer. Not every car is designed to be a smart car, but with Nexar every car can be.

Technology 153

Technology Automotive Transportation Travel 153

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Did you know? Check out our services.].

Technology 173

Technology Publicity Software Pitching 173

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. The right communications data and technology partner will support you in all these key areas: .

Measurement 396

Measurement Data Hotels Viral 396

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re

Agency 170

Agency Media Software Pitching 170

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. This is likely to be most applicable to agencies in the creative and professional services sector. These include employees, subcontractors (up to 65%), software and consumable items. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. If it’s a sizeable business, you would be part of a large communications team that almost operates as an agency and the brands or service areas assigned to you are like your clients.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Yet, many PR teams look for technology shortcuts. Wire distribution.

SEO 333

SEO Analysis Meeting Travel 333

5W PR

JANUARY 6, 2025

These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies. These reports provide transparency and accountability, allowing consumers to make informed choices.

Transportation 78

Transportation Brand Branding Chemicals 78

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA). Organizations need to disrupt or be disrupted.”

Technology 133

Technology System Government Groups 133

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

JANUARY 10, 2025

As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices. Transparency and Traceability Consumers today are more informed than ever, and they demand transparency from the brands they support.

Brand 78

Brand Branding Agriculture Chemicals 78

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 3) PR Technology is about Customer Experience.

Technology 149

Technology Study Communications Survey 149

Wadds Inc.

OCTOBER 9, 2022

tool supports business planning for creative agencies. Strategic planning can be time consuming and complex but it can provide important insight into the marketplace now and future direction. As professional advisers to creative agencies and comms teams, we have done some of the work here at Wadds Inc. A new Wadds Inc.

Creativity 118

Creativity Agency Enterprise Exercises 118

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Agencies and clients alike need to walk the talk when it comes to Diversity, Equity, and Inclusion. It will require new technology tools as well as unprecedented involvement on a strategic level by corporate communications pros. DEI becomes mission-critical. There are no more excuses. Our work will be bifurcated.

Trends 407

Trends Communications Employee Corporate 407

Bianchi Biz Blog

OCTOBER 28, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Mexico City offers a growing market, a robust infrastructure and a dynamic business scene ranging from technological startups to industrial conglomerates.

Marketing 101

Marketing Crisis Local Internal 101

Contently - Strategy

SEPTEMBER 30, 2024

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. While the future remains uncertain, one thing is clear: the intersection of law, technology, and marketing will be a dynamic and pivotal space for years to come.

Social Media 105

Social Media Privacy Brand Branding 105

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. According to Accenture, 83% of consumers are willing to share their data to create more personalized experiences.

Privacy 78

Privacy Marketing Advertising Advertising 78

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 128

Technology Publicity Software Print 128

PRSay

MARCH 7, 2025

Netflix’s announcement underscored its significant investments in content creation and technological enhancements, clearly illustrating to customers what they receive in return for their higher subscription fees. Matthew Caiola is the North America CEO of 5WPR and the leader of its corporate, technology and digital divisions.

Corporate 87

Corporate Leadership Communications Strategy 87

Bianchi Biz Blog

DECEMBER 5, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways.

Radio 83

Radio Sports Marketing Local 83

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Cision is also best suited for corporate in-house PR teams or large PR agencies. It might fall short with understanding small to medium agencies needs which is where Prowly shines.

Comparison 104

Comparison Software Tools Analytics 104

5W PR

NOVEMBER 22, 2024

The days of a “one size fits all” approach are waning as consumers demand products and messaging that resonate with their unique needs, preferences, and cultural backgrounds. What works for one consumer may not be suitable for another, highlighting the need for tailored solutions.

Marketing 78

Marketing Consumer Ethics Industry 78

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266

5W PR

FEBRUARY 2, 2025

Virtual reality and augmented reality technologies have moved far beyond their gaming origins to become powerful tools for public relations and marketing professionals. Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling.

Storytelling 78

Storytelling Brand Branding Transportation 78

5W PR

MARCH 13, 2025

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. Financial services firms need detailed compliance considerations, while consumer brands might focus more on social media response strategies.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. Ad tech PR isn’t like consumer PR where you could be hitting up different people every day, and it’s impossible to keep track of changes without a deep database. Clients need to speak.

How To 241

How To Advertising Advertising Data 241

5W PR

OCTOBER 22, 2024

As an agency we’re expanding our influencer partnerships to focus on more targeted, long-term collaborations that build trust and loyalty. Leveraging Trust with Gen Z Still focusing on this subset of consumers, building trust with Gen Z is crucial.

Retail 78

Retail Privacy Advertising Advertising 78

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR News: The Skinny. PR Daily News Feed. Don’t all PR people want to Help A Reporter Out? — What are your must read daily newsletters?

Retail 320

Retail Healthcare Crisis Management Social Media 320

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. But the earned media approach doesn’t have to consist entirely of the traditional, time-consuming earned media coverage process.

Strategy 257

Strategy How To SEO Engineering 257