Shift Communications

APRIL 27, 2018

I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. And this is essentially why I am so intrigued by the motivations of today’s consumer. The sophisticated, discerning, visually aware consumer of 2018 requires far more than a billboard to be inspired.

Television 68

Television Consumer Retail Community 68

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. MMM does not focus on the consumer journey, like many attribution models. Data Driven Attribution.

Media 221

Media Measurement Analysis Television 221

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution. Looking for an influencer marketing agency?

Video 98

Video Agency Strategy Marketing 98

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. MMM does not focus on the consumer journey, like many attribution models. Data Driven Attribution.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. MMM does not focus on the consumer journey, like many attribution models. Data Driven Attribution.

Media 195

Media Measurement Analysis Television 195

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. Pant savvy consumers want meaningful experiences first and great products second. Context and assumptions Our content strategy needs to engage consumers with a fresh-pant-out-of-the-box feeling. How do we make Skidz the hero of our consumer’s pant buying story?

Pitching 79

Pitching Agency Creativity Guidelines 79

Cision

APRIL 27, 2016

What is it like to now move to an agency? I really like both the corporate and agency side, but in some respects, working at an agency is more dynamic in that you are literally working on client accounts and across industries that are enormously diverse – retail, tech, gaming, real estate, foundations and entertainment.

Real Estate 120

Real Estate Television Technology Agency 120

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. I always want to represent brands that will positively reflect back onto my brand or agency. Work hard.

Television 120

Television Travel Tourism Pitching 120

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). You can’t forward a clip of a recent television interview. You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. As the brand or PR agency behind the media tour, you will be driving the action. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

PRSay

JULY 2, 2019

Consumers are smart — they can usually see through a brand’s forced engagement. What happened on television last night? Here are some tips on how to stand out on social media without losing your cool. Be genuine. That being said, when something good (or bad!) This means keeping a tab on current trends: What’s happening in the world?

Brand 141

Brand Branding Insurance Insurance 141

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Major PR firms have long noticed the business potential; global agencies have strengthened their footprint through acquisition over the past decade, and independent firms have expanded and built alliances there. What’s more, many Indian consumers are more comfortable reading product information in their regional language.

Mobile 156

Mobile Local Technology Television 156

PRSay

NOVEMBER 15, 2019

Rather than paying for it all, they already have what they need and, perhaps more important, what consumers want. Netflix and Amazon don’t own network television channels, so they would have had to purchase an ad for that kind of exposure. Disney was able to launch their streaming service with a huge bank of ready-made content.

Analytics 160

Analytics Television Banking Data 160

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. television networks have created in 30 years. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Video Training Survey 136

5W PR

AUGUST 29, 2024

This meticulous approach created by media planning agencies is essential for maximizing the impact of marketing campaigns and achieving desired business objectives. For example, combining television advertising with targeted social media campaigns can create a synergistic effect, amplifying brand awareness and driving conversions.

Television 78

Television Media Construction Advertising 78

Bianchi Biz Blog

JUNE 27, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population.

Meeting 90

Meeting Print Marketing Local 90

ImPRessions - Crenshaw Communications

OCTOBER 28, 2016

Whether you practice B2B tech or consumer lifestyle PR, there’s a good chance you’ve experienced your share of terrible tales. We know of an agency that accidentally issued a press release with the word “public” misspelled throughout the release. “Sometimes your total obliviousness just blows my mind.”

Hotels 120

Hotels Film Television B2B 120

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) What were the hot topics that brands and agencies were discussing?

Advertising 89

Advertising Advertising B2B Creativity 89

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151

Cision

JANUARY 20, 2016

I got to the point where I got to Boston as a journalist in television when I wanted to get back into public relations and marketing. Then I got into the public relations agency world and went from Mullen to Cone, which is another Boston firm, and then went to MSL and now I’m here at Binder.

Corporate 120

Corporate Journalism Nonprofit Television 120

5W PR

JULY 16, 2024

The digital age has revolutionized the marketing landscape, inundating consumers with messages and challenging traditional advertising methods to capture attention. Yet, for influencer marketing agencies to achieve the full potential, a robust partner in public relations is essential.

Publicity 78

Publicity Product Launch Advertising Advertising 78

5W PR

JUNE 30, 2023

In the competitive world of children’s snacks, brands are constantly seeking innovative strategies to capture the attention and preference of young consumers. Brand Recognition Brand recognition plays a crucial role in the success of any consumer product. Children are often drawn to characters they recognize.

Brand 78

Brand Branding Consumer Television 78

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Consumer habits and generational preferences are pushing toward an increased use of PR over advertising.

Pitching 120

Pitching How To Instagram YouTube 120

Bianchi Biz Blog

JULY 22, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Cultural Sensitivity, Multilingual Consumer Market : Malaysia is a multicultural and multiracial society with diverse consumer segments.

Marketing 101

Marketing Tourism Local Government 101

Bianchi Biz Blog

APRIL 29, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. This includes print newspapers, digital news sites, television, and radio stations. They can act as a bridge, helping you navigate and avoid potential pitfalls.

Marketing 92

Marketing Local Crisis Management Internal 92

5W PR

SEPTEMBER 26, 2017

It is up to you to decide which will do the most good in connecting with consumers. What will your message be and how will you connect it to consumers, media, or others? The post Putting Together A Public Relations Plan appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Develop Goals and an Action Plan.

Publicity 83

Publicity Television Local Radio 83

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are one of very few agencies to offer this service. We support hotels from very early stage of pre-opening, which requires high level of knowledge and experiences.

Marketing 107

Marketing Newspapers Print Corporate 107

5W PR

JANUARY 29, 2025

Trust, relationships, and practical applications were at the forefront, shaping how technology is responding to consumers’ needs in more relevant ways. As these products enter the market, strong tech public relations campaigns will be key to driving consumer awareness. How Was This Reflected at CES 2025?

Technology 78

Technology Healthcare Television Customer Service 78

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. But, influencer content can have a positive effect on children.

Marketing 78

Marketing Government Advertising Advertising 78

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. their value.

Social Media 120

Social Media Marketing Media Study 120

Solo PR Pro

MAY 14, 2021

Originally from Southern California, she had moved to New York City to dabble in the film, television and entertainment industries. A serendipitous moment: Naming the agency. Her immersion into this world of creativity sparked her curiosity for what existed behind the camera lens.

Meeting 105

Meeting Training Study Film 105

ReimaginePR

MAY 30, 2015

Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. It lets a television or video outlet run your answers cutting in their anchor asking the questions. It’s essential in television show launches and, in those cases, usually beautifully designed.

Media 120

Media Television Video Print 120

5W PR

AUGUST 26, 2019

Gone are the days when businesses had no trouble gaining traction on social media, thanks to all of the tools available to improve the interactions between businesses and consumers. Video content has become a big favorite of brands who see that consumers are consuming mobile video now more than ever.

Social Media 83

Social Media Media Video Television 83

Shift Communications

JULY 25, 2016

Consumers know brands ultimately only want one thing. So when they do pander to consumers, it’s easy to forget that it’s paid adverts. However, traditional media is evolving as it continues to explore how people consume media. Yes, we watch television but how? It’s more like a friendly and very helpful suggestion.

Social Media 60

Social Media Media Television Print 60

Ethical Voices

JANUARY 30, 2023

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. And between there I had a couple of years at an agency here in Knoxville. I have a degree in broadcast news from West Virginia University.

Ethics 92

Ethics Journalism Radio Television 92