Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! PRNEWS Crisis and Measurement Summit.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. Kathy: In my opinion, Integrated Marketing as a function has morphed into Content Operations and Campaign Management.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Onclusive

JANUARY 31, 2018

To be successful in the New PR is to identify the intersection of positioning and content marketing. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. Building the Narrative & Content Marketing.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Focus on the content. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

The Proactive Report

DECEMBER 9, 2014

No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals. Develop a content strategy with an editorial calendar. Meritus Media Inc.,

Social Media 279

Social Media Strategy Pinterest Media 279

Sword and the Script

OCTOBER 11, 2022

The internal meetings and communications that on-staff comms people have to do prevents them from having the time and focus required to write and edit the content marketing and thought leadership.”. Agencies, on the other hand, have a very different view. Some of the open-ended comments around that question provide context. “My

Agency 169

Agency B2C B2B Survey 169

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 139

Content Marketing Social Media SEO Publicity 139

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 161

SEO Content Marketing Marketing Software 161

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

Cision

MAY 29, 2017

With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1.

How To 129

How To Content Marketing Engineering Advertising 129

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Founded in Nottingham in 2010, Tank is an established team of expert marketers and PR people working for clients across the UK, EMEA, Australia and the US in a rich variety of sectors.

Digital PR 62

Digital PR Internal International Data 62

Onclusive

DECEMBER 28, 2021

The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite. Which PR agency services are most relevant to your business’ primary needs? How do you use data and measurement to inform and shape your earned media strategy?

Industry 221

Industry Crisis Management Measurement Data 221

Waxing UnLyrical

JULY 16, 2014

But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible. Within several months, our marketing agency tracked two new clients directly from the group.

Social Media 102

Social Media Measurement Media Groups 102

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year.

Measurement 127

Measurement Analytics Tools Survey 127

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. PR is more measurable than ever. PR generates influence. PR is (nearly) immune to ad-blocking. But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

Cision

AUGUST 23, 2017

Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. This revolutionary technology will help measure the emotional reactions of the target audience to a video commercial or a movie trailer.

Digital PR 251

Digital PR How To Small Business Analysis 251

Rock the Status Quo

AUGUST 21, 2014

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo.

Writing 203

Writing Blogging Pitching Content Marketing 203

Prowly

FEBRUARY 26, 2025

In-house teams and agencies that stay ahead know mentions are still important (and probably will be forever), but also put a lot of effort into starting movements ignited by quality content that results in target audience loyalty and engagement. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

5W PR

NOVEMBER 26, 2024

Authentic Collaborations Encourage influencers to create genuine and organic content that showcases the game’s unique features and benefits. Track Performance Monitor metrics such as engagement rates, website traffic, and sales to measure the impact of influencer marketing campaigns.

Video 78

Video Trends Marketing Advertising 78

5W PR

MARCH 2, 2020

Marketers who are successful in connecting with their target audiences would also attest to that, but is it happening? Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. Content Marketing. Why the contrast?

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

5W PR

FEBRUARY 5, 2025

Research from the Content Marketing Institute shows that 80% of top-performing B2B content marketers prioritize building audiences through owned media channels. This integrated approach maximizes your content investment while serving different audience preferences.

Brand 78

Brand Branding Media Journalism 78

Shift Communications

FEBRUARY 13, 2017

However, one area where video-minded PR professionals fall short is how to measure the success of video communications. The old way of measuring video success was simple, if ineffective: how many views did our video receive? If we only focus on views, we ignore the business impact of our video content. The Old Way.

Video 117

Video Measurement Communications How To 117

Sword and the Script

MAY 16, 2017

Consistency in content marketing is so important because everything else follows. If you have a plan, then you will measure it. If you are measuring it, the overall quality will progress. If you are not consistent, you will have endless discussions about proving the value of content marketing but never get started.

Content Marketing 74

Content Marketing Marketing Measurement Agency 74

5W PR

MARCH 12, 2025

According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions. Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships.

Case Study 78

Case Study Brand Branding Ethics 78

Sword and the Script

JUNE 13, 2017

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors.

Content Marketing 86

Content Marketing Marketing B2B Analytics 86

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

5W PR

MARCH 8, 2025

Share insights from recent events and engage with other speakers’ content. Creating High-Impact Content Content marketing establishes authority and keeps you visible between speaking engagements. Create case studies detailing successful events and measurable audience impact.

Brand 78

Brand Branding LinkedIn Case Study 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. .” PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Rock the Status Quo

MAY 28, 2015

One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. Once you know which ones are resonating, you can CREATE MORE content centered around high-interest topics. How can you do this? GOOGLE ANALYTICS.

Measurement 100

Measurement Analytics Google SEO 100

Landis PR

NOVEMBER 4, 2024

The show excels at breaking down complex topics like artificial intelligence in PR, social media analytics and content marketing into practical, implementable steps. The show’s emphasis on real-world applications and current industry challenges helps professionals stay ahead of market trends and evolving client needs.

Storytelling 52

Storytelling Analytics Leadership Trends 52

Onclusive

FEBRUARY 2, 2021

Social media, communications, public relations, and marketing teams each have a view of a company’s brand, reputation, and influence. Companies are increasingly looking to measure their owned and earned media strategies in a more centralized way by combining these functions within integrated teams and equipping them with comparable tools.

Company 150

Company Enterprise Measurement Social Media 150

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Everything is measurable and measured.

SEO 204

SEO Analytics B2B Measurement 204

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years.

Communications 225

Communications Marketing Radio Airlines 225