Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

The Proactive Report

DECEMBER 14, 2014

Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. Content Marketing Mastering Social Media'

Guidelines 168

Guidelines Employee Training Social Media 168

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. We earn that right to influence others.”

Journalism 185

Journalism Advertising Advertising SEO 185

Buzzstream

APRIL 16, 2025

Since 2020, Preply has earned over 12,000 referring domains and driven more than 3 million organic visits. We dive into their in-house vs agency approach, link velocity benchmarks, international strategy, and how theyre preparing for an AI-driven search future. The idea was how can we get the most referring domains over the line?

Digital PR 62

Digital PR SEO Agency Infographics 62

5W PR

MARCH 15, 2025

Document these traits in brand guidelines that all content creators can reference. The post Building Your Brand Identity Online: A Complete Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm. To develop an authentic brand voice: Start by defining 3-5 key personality traits that describe your brand.

Brand 78

Brand Branding Guidelines Storytelling 78

The Proactive Report

FEBRUARY 27, 2021

Plagiarism is a high-level risk for any content but especially on the internet. especially for the one that is associated with the internet like freelancing, business websites, blogger, or other content marketing. In this article, we will discuss some of the consequences that plagiarism cause for most marketers.

Engineering 130

Engineering Reputation Data Advertising 130

5W PR

MARCH 8, 2025

Share insights from recent events and engage with other speakers’ content. Creating High-Impact Content Content marketing establishes authority and keeps you visible between speaking engagements. Refine these stories through repetition while keeping them fresh with current references and applications.

Brand 78

Brand Branding LinkedIn Case Study 78

Sword and the Script

JULY 3, 2018

Looking for a content marketing agency partner that can both. Opt-in advertising sounds to me like it falls somewhere between content marketing and product placement. His second point – and this is a screenshot which you can click for higher resolution – reads: You see the reference to content marketing?

Content Marketing 67

Content Marketing Pitching Marketing Advertising 67

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 69

Content Marketing B2B Survey Analysis 69

Sword and the Script

SEPTEMBER 20, 2016

I looked at the footnotes of the Broadview post and saw my clue: despite the reference to 2015 in the headline and dateline, the revenue comparison was based on 2014 data. The important lesson here is that context matters in content marketing. Looking for future proof content marketing help? . Wait…what?!

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Buzzstream

MAY 9, 2018

Groups that reference past promotion get a further boost of +2.3%. I should point out that this data covers the breadth of BuzzStream customers, which includes agencies and independent companies across a wide range of industries. Reference to past promotion. Refer to Past Promotion. Reply rates are decreased by -1.3%

Data 120

Data SEO Groups Pitching 120

The Proactive Report

APRIL 6, 2021

Let’s also assume that you’ve done some due diligence and found yourself a good web developer or designer or agency to help you with the process. While there are a million ways to design the same website, it really helps a web designer to have a point of reference to what the client likes and wants.

Web 182

Web Guidelines Infographics Branding 182

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. Median salaries across corporate, agency and non-profit positions break down as flows: Corporate: $132,000. Agency $88,000. Senior vice president (agency): $165,000.

Survey 124

Survey Agency Report Corporate 124

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan.

Infographics 120

Infographics eBook Content Marketing Video 120

Buzzstream

APRIL 2, 2025

” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Digital PR is more than “PR done online” ; it’s a strategic blend of content marketing, SEO, and traditional PR tactics, focused on earning links and building brand credibility. So yeah, hopefully now’s the time.

Digital PR 62

Digital PR Brand Branding SEO 62

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Here are a few examples: Edward Bernays: Edward Bernays is often referred to as the ‘father of public relations.’ This is reflective of a traditional view of public relations. Maybe more. .

Interviews 113

Interviews Publicity Technology Social Media 113

Cision

APRIL 6, 2016

Several reports over the last three to five years validate that brands have a hard time creating relevant content, more specifically the “right content, at the right time, in the right channel and to the right customer.”. With so much content saturating the marketplace, how can brands stand out? Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects. Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Cision

SEPTEMBER 21, 2016

To shave off the time you spend on finding great content to share, use content curation tools like these to quickly find the kinds of articles your audience wants to read. Content Creation. Content marketing is another area that can seem overwhelming, but if you continually work on it, it won’t take over your life.

Marketing 120

Marketing Comparison eBook Social Media 120

Sword and the Script

DECEMBER 16, 2017

Initially, the association published a stand-alone report , titled “ The Evolution of Public Relations ” (downloads a PDF) which I’m referring to here. It predicted marketing and PR would converge over the next five years. Additional resources on this report: eMarketer: How B2Bs Split Their Marketing Spending. Talk to Us !

B2B 102

B2B Media Survey Advertising 102

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Buzzstream

FEBRUARY 13, 2025

With seemingly new AI models dropping daily, agencies and site owners are all scrambling for answers on how and what to prioritize to appear in AI search results. If, on the surface, that seems nuts, refer back to this article’s opening sentence. AI is driving SEOs crazy.

SEO 62

SEO Journalism Radio Google 62

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. 59% od companies surveyed late last year say hiring of content marketing is imminent. Daniel Lemin, President, One Good Brand. Follow me on Twitter.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

5W PR

MARCH 18, 2023

Funding Third-party funding refers to money sourced from an external source, such as venture capitalists or angel investors. To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns.

Company 88

Company Corporate Product Launch Internal 88

5W PR

FEBRUARY 17, 2020

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels. Traditionally, there are three types of media: paid, earned and owned.

Media 103

Media Print Advertising Advertising 103

Prohibition

MAY 13, 2022

Although it can vary depending on requirements, PR professionals define media coverage as content produced by journalists and writers in media outlets that refer to your brand, product or service. And any good agency will advise as to what is achievable for you. Build better relationships with content marketing.

Print 112

Print Trends Agency Media Relations 112

Rock the Status Quo

MAY 4, 2015

The Linkbuilder Pitch SEO agencies are improving their skills at replacing old school linkbuilding email blasts with blogger relations and PR-style pitching to land backlinks , but even the largest agencies still have a long way to go. If so, it’s one far more focused on content development than media relations.

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

JULY 2, 2016

Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing. By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett. So social media marketers that want to foster more sharing on Facebook, ought to use hashtags there too.

Marketing 73

Marketing Viral Survey Infographics 73

The Resolution Blog

OCTOBER 4, 2019

When you spend ages on the PR side saying we don’t need your money , it’s hard going back to say that you actually do ,” says Jerrid , referring to traditional PRs who prided themselves on gaining coverage with little budget. and that isn’t changing anytime soon.

Advertising 120

Advertising Advertising Measurement Storytelling 120

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Shift Communications

DECEMBER 30, 2015

The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape. Marketing Coordinator. These dimensions create four PR environments – traditional, chaotic, innovative, and collaborative.

Twitter 74

Twitter Pitching Facebook Data 74

PR Fuel

MAY 27, 2021

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. You can make a list of: Traditional news agencies (radio, TV, newspapers) Digital news outlets (blogs) Social media influencers (on Facebook, Instagram, LinkedIn, etc.). Try to tease the content within the email.

Guidelines 99

Guidelines SEO Social Media Engineering 99

Sword and the Script

MAY 1, 2018

This is what I mean when I suggest you can’t run content marketing like a campaign, but you can run a campaign inside a content marketing program. ” 4) Vendors aren’t asking for customers references enough. Yet in B2B, I’ve always found customer references are more complicated than merely asking.

B2B 67

B2B Marketing Survey Study 67