Polaris

DECEMBER 7, 2014

Who: Sarah is a UK-based blogger, content marketer, speaker and mom. I especially like Sarah’s idea for tracking traffic stats and leads for every single piece of content you produce. Who: WebpageFX is a Pennsylvania-based SEO and digital marketing agency. 3: Content Marketing Institute. Brilliant!

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. Kathy: In my opinion, Integrated Marketing as a function has morphed into Content Operations and Campaign Management.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

APRIL 1, 2025

Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks. Dazzle promises to help you build a media list but its approach is different than traditional tools. PR pros are getting into publishing with content marketing.

Software 159

Software Pitching SEO Tools 159

Agility PR Solutions

APRIL 25, 2023

And as both marketers and communications executives trial AI writing platforms and AI art creation tools, new research from content marketing and PR agency BMV reveals the outlook that many in the industry have been […] The post Will AI ultimately replace content writers?

Content Marketing 148

Content Marketing Marketing Technology Writing 148

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 165

SEO Content Marketing Marketing Software 165

The Proactive Report

DECEMBER 9, 2014

a digital PR and social media agency helmed by Top 50 Social Media Influcer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2015. Develop a content strategy with an editorial calendar. Content Marketing Mastering Social Media'

Social Media 279

Social Media Strategy Pinterest Media 279

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Cision

JANUARY 10, 2018

Data-driven recruitment tools like Harver work to eliminate the tedious task of manually sorting through hundreds of applicants to find the perfect additions to your business. This means that a solid content marketing strategy will do wonders for your brand messaging. Conclusion. Author Bio.

Brand 254

Brand Branding Web Content Marketing 254

5W PR

APRIL 7, 2025

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data.

Data 78

Data Strategy How To Analytics 78

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. Founded in Nottingham in 2010, Tank is an established team of expert marketers and PR people working for clients across the UK, EMEA, Australia and the US in a rich variety of sectors.

Digital PR 62

Digital PR International Internal Data 62

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! What if what we know in marketing is holding us back? That’s why new tool WayIn is so exciting.

Tools 136

Tools Publicity SEO Measurement 136

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. You can also filter on DA in the BuzzStream Discovery tool. Check the variety and value of their content.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Cision

JANUARY 3, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. Know that there are tools that solve the content and earned media measurement challenge. So what’s the solution?

Measurement 225

Measurement Tools eBook Content Marketing 225

5W PR

FEBRUARY 24, 2022

AI writing tools can easily simulate human writing in a way that’s both a little scary and awe-inspiring. This extra time gives companies room to prepare to future-proof their content marketing efforts. Using AI tools. Content marketing strategies. Machine learning.

Content Marketing 88

Content Marketing Marketing Tools Writing 88

The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. of UK and US agency and brand professionals put this at the top of their list. Almost half (48%) felt that their content was not creating any customer engagement. Tech Tools. The eMarketer article suggests that tech tools are the answer to this problem.

Tools 100

Tools Strategy Content Marketing Measurement 100

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee International 133

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Mobile 244

Mobile SEO Web Journalism 244

5W PR

NOVEMBER 26, 2024

Authentic Collaborations Encourage influencers to create genuine and organic content that showcases the game’s unique features and benefits. Track Performance Monitor metrics such as engagement rates, website traffic, and sales to measure the impact of influencer marketing campaigns.

Video 78

Video Trends Marketing Advertising 78

Onclusive

FEBRUARY 22, 2018

AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. See Mark Schaefer’s “ content shock.”) ”) But it’s tough to achieve scale without paid tools and tactics.

Trends 124

Trends SEO Leadership Print 124

5W PR

APRIL 13, 2025

Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market. Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry.

Storytelling 78

Storytelling Case Study Measurement Education 78

5W PR

OCTOBER 14, 2024

PR is a powerful tool for helping B2B tech companies achieve their business objectives. Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. This is a strategy that attracts organic website traffic.

B2B 78

B2B Company Publicity Media Training 78

Communications Conversations

NOVEMBER 10, 2014

I started by asking for a demo of a tool called “ Wordsmith.” But, in the meantime, as we figure out new uses for this kind of tool, one use that DOES have potential RIGHT NOW: Using Wordsmith to generate monthly reports. I took the 30-minute spin around the block with the tool last week. Monthly reporting 101.

Corporate 146

Corporate Communications Tools Content Marketing 146

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. Sometimes it means consulting with an agency or freelancer. You’ve produced your content and distributed it.

Analytics 200

Analytics Energy Google Customer Service 200

5W PR

NOVEMBER 25, 2024

However, a well-crafted marketing strategy and a strong focus on recognition can be powerful tools to help hotels weather these storms and emerge stronger than before. Leverage Digital Marketing In today’s digital age, effective digital marketing is crucial for crisis management.

Hotels 78

Hotels Crisis Marketing Policies 78

5W PR

FEBRUARY 5, 2025

Research from the Content Marketing Institute shows that 80% of top-performing B2B content marketers prioritize building audiences through owned media channels. Tools like Google Analytics 4 offer deeper understanding of how audiences interact with your content across channels.

Brand 78

Brand Branding Media Journalism 78

Stephen Waddington

OCTOBER 18, 2018

Here’s a process, tools and forward planning data to help build a news or editorial calendar. The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. There’s a further class of tools that I haven’t mentioned.

Tools 203

Tools Web Banking Wikipedia 203

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. You will need the Structured Data Testing Tool from Google to examine on-page schema code, as well as test schema markups. ScreramingFrog. GTMetrix. SproutSocial.

SEO 229

SEO Social Media Tools Google 229

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. .” PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. On the positive side, AI can be a helpful tool in terms of generating ideas and headlines.

Writing 211

Writing Communications Marketing B2B 211

Cision

DECEMBER 4, 2017

With the help of the right disaster management tools, however, it doesn ’ t have to. About Avinash Nair: Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. He specializes in SEO and Content Marketing activities. You can find him on Twitter: @AviNair52.

Crisis 271

Crisis Brand Branding How To 271

Remote PR Jobs

JULY 19, 2024

Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. Facebook and Instagram : Share success stories, client testimonials, and behind-the-scenes content to showcase your work and attract potential clients.

Case Study 227

Case Study Conference Local Trade Shows 227

Deirdre Breakenridge

APRIL 17, 2017

CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Sword and the Script

JULY 9, 2016

In fact, you don’t have to do it at all as there are some emerging tools that will automate part of this process for you. Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. Followers and fans do not equate to influence folks.

Content Marketing 84

Content Marketing Social Media Marketing Media 84

Polaris

DECEMBER 13, 2014

Should I hire a collection agency. Top-of-the-funnel content options the company should consider include: eBooks—e.g., Collection agencies versus paralegals: What’s the diff? At this stage, Potter needs content to clinch the deal. The company’s bottom-of-the funnel content options include: Blog posts—e.g.,

Small Business 162

Small Business Marketing eBook Comparison 162

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools. Brand over-relying on social analytics tools.

Social Media 84

Social Media Technology Tools Trends 84