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The AI reality gap in corporate communications and public relations

Wadds Inc.

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. Every agency or communication team must break down its processes and apply an innovation model. Industry surveys tell the story of the wholesale adoption of AI.

Corporate 111
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How agencies can benefit from R&D tax relief to drive innovation

Stephen Waddington

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Up to 230% of the cost of a company’s R&D can be offset against Corporation Tax providing that it is commercially relevant. It is an incentive aimed at promoting innovation. More on that to come.

Agency 171
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7 Best Prowly Alternatives to Try in 2025

Prowly

Cision is also best suited for corporate in-house PR teams or large PR agencies. It might fall short with understanding small to medium agencies needs which is where Prowly shines. It's best suited for big in-house teams or agencies that conduct large-scale campaigns all over the world. What features does it offer?

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PR’s Unsung Technical Visionary: Patrick Liang Promoted to CTO at Onclusive

Onclusive

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347
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Cybersecurity Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. It focuses on personal computing in enterprise and offers reliable product information to corporate volume buyers who are purchasing for client-server environments. .

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives.

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Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys

Onclusive

Organizational culture consists of the collective values, beliefs, norms and principles which influence the behavior of people as members of the organization – akin to a ‘corporate personality’. Culture also includes the organization’s vision, systems, symbols, language, assumptions, environment, and location.

Data 312