Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

Analytics 60

Analytics Google B2B Data-Driven PR 60

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. Of course, this is an April Fool’s joke.

Employee 60

Employee Data-Driven PR Communications Software 60

Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. Of course not. Raw data is available upon request. WTF, how do you come up with that? Either way I’m happy.

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Shift Communications

AUGUST 2, 2017

Of course, with any well-known personality, there are variables you can’t anticipate. cta] The post Selecting the Right Celebrity Ambassador appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. But with thorough vetting – and a solid contract – you can set yourself up for success.

Consumer 92

Consumer Branding Brand Course 92

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I spent the first 3.5 Amanda Grinavich.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

AUGUST 9, 2017

In the end, a full package to a reporter is the best course of action, and that package often includes: Consumer messaging – even if your client is a B2B company, you need to focus on how it impacts the Average Joe. This can include the overall human experience, jobs, quality of life, health, survival, etc. Amanda Monroe. Vice President.

Media 100

Media B2B Data Pitching 100

Shift Communications

JULY 26, 2017

to use it to his advantage, he needs an impactful and concise message, supporting social media intelligence and of course, access to the necessary social media accounts. The immediacy and expansive reach of social media makes it a powerful tool for any crisis situation. In order for G.W. Justin Finnegan, Account Director.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

MAY 3, 2016

We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. Creating training courses and setting aside time is great, but you also need to create ways to distill and provide context both the news and on why it matters. But it doesn’t stop there….

Technology 60

Technology Marketing eBook Training 60

Shift Communications

JULY 28, 2017

Building relationships with writers is the key to any successful PR program and an announcement is the time to continue fostering those relationships. Shark, a press release may not be the best course of action. An event, or community speaking engagement that is open to the public, may be the best course of action for G.W.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

JULY 24, 2017

s team should arm themselves with the proper media monitoring tools to help cull coverage and track the conversation, enabling the execution team to react to course changes in real-time. 2 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

OCTOBER 7, 2015

Of course you have. Instead, lead with what the data is telling you. The post The plural of anecdote is not data appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Have you ever had an opinion? As marketers, we reply on people having opinions to do our jobs. Katie Lioy.

Data 60

Data Technology Examples Course 60

Shift Communications

NOVEMBER 12, 2015

Of course, this approach yields only qualitative results. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Of course you do! ALMOST Free Exposure. Savannah Whitman. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Of course, this approach yields only qualitative results. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Of course you do! ALMOST Free Exposure. Savannah Whitman. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Of course, this approach yields only qualitative results. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Of course you do! ALMOST Free Exposure. Savannah Whitman. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Casey Egan. Account Executive.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

MARCH 8, 2016

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional. Molly DiLorenzo.

Skype 60

Skype Creativity Education Construction 60

Shift Communications

JUNE 22, 2015

Test, of course! appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Given that my site is a B2B-focused website and blog, it would make logical sense for strong affinity between LinkedIn and the content. What would you do with this information? Christopher S.

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

NOVEMBER 9, 2015

Instead of relying on third party analysis in the news, a citizen analyst can pick up the source data and find an answer for themselves, then work with a citizen journalist to shed light on the truth. What tools does a citizen analyst use? Why does the Citizen Analyst matter to marketers and communicators? Used with permission.

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

Instead of relying on third party analysis in the news, a citizen analyst can pick up the source data and find an answer for themselves, then work with a citizen journalist to shed light on the truth. What tools does a citizen analyst use? Why does the Citizen Analyst matter to marketers and communicators? Used with permission.

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

Instead of relying on third party analysis in the news, a citizen analyst can pick up the source data and find an answer for themselves, then work with a citizen journalist to shed light on the truth. What tools does a citizen analyst use? Why does the Citizen Analyst matter to marketers and communicators? Used with permission.

Analytics 60

Analytics Analysis Data Tools 60