Buzzstream

JANUARY 8, 2025

Therefore, there has been a shift in how brands and agencies are thinking about building links. The big move is towards “digital PR.” So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency.

Digital PR 62

Digital PR Google Comparison SEO 62

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. The digital PR team’s doing it, and other agencies are doing it. How has AI changed the way your agency thinks? That’s how it all started. That’s good.

Digital PR 62

Digital PR How To Analysis Tools 62

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

Digital PR 118

Digital PR Pitching Radio Google 118

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. Propel is often on my list of recommended tools PR folks should check out. From where I sit looking out at PR software land, the only winner here is going to be the lawyers. At that time, the company said it had raised $5.5

Software 176

Software Measurement B2B Training 176

Sword and the Script

APRIL 1, 2025

Of course, as widely reported fewer people trust the media. The new integration enables brands and agencies to identify relevant influencers and content creators for news stories and announcements across platforms including Instagram, TikTok, YouTube, and podcasts, the company said in a press release.

Software 158

Software Pitching SEO Tools 158

Buzzstream

NOVEMBER 21, 2024

Of course, there are all sorts of email lists, some more advertorial than others. In this post, I’ll share the best PR newsletters and tell you exactly why I think they’ve earned the right to interrupt my inbox. Finding great digital PR examples , campaigns and resources takes a lot of work and time. Why Subscribe?

Digital PR 62

Digital PR SEO Web Resources 62

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced.

Digital PR 98

Digital PR SEO Google Travel 98

The Hoffman Agency

AUGUST 7, 2024

Luckily, I had Hoffman on my radar since my junior year of college, when I was frantically looking for agencies I could be a part of post-grad. Fast-forward to my senior year, and after countless hours scrolling on LinkedIn, I circled back to Hoffman and was delighted to see that they were looking for a Digital Intern for the summer.

Digital PR 69

Digital PR Energy Travel Internal 69

Buzzstream

SEPTEMBER 11, 2024

Amelia Selby works for SEO Travel , a unique digital marketing agency based in the UK with a great vision. SEO Travel is a non-profit agency that helps small—to medium-sized travel companies with smaller budgets. However, it also comes with the unique challenge of delivering results in digital PR on a lean budget.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Rock the Status Quo

JANUARY 22, 2015

For example, if I see posts all over Facebook about the Leaning Tower of Pisa having fallen over due to a massive earthquake in Italy, then of course I might believe it. And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? Digital PR'

Agency 100

Agency Survey Customer Service Engineering 100

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Of course it does.

Digital PR 83

Digital PR Data Survey Construction 83

Buzzstream

FEBRUARY 13, 2025

With seemingly new AI models dropping daily, agencies and site owners are all scrambling for answers on how and what to prioritize to appear in AI search results. At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digital PR strategy.

SEO 62

SEO Journalism Radio Google 62

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR? That makes sense.

Internal 62

Internal International Digital PR Course 62

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management.

Reputation 185

Reputation SEO Web Community 185

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR. The division of labour between in-house and agency is changing. Digital PR Budgets.

Digital PR 45

Digital PR Trends Training Media Training 45

The Proactive Report

MAY 16, 2017

It can also cover building in-house analytics capabilities and hiring specialized digital marketing agencies. Targeting and Personalizing: Using rich consumer data to tailor and target ads with greater precision, optimizing the return on investment of individual campaigns or of the digital elements in the media mix.

Marketing 150

Marketing Analytics Data Consumer 150

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). So yeah, Embryo is an agency and offers kind of integrated services.

Strategy 62

Strategy SEO Pitching Banking 62

The Proactive Report

JUNE 11, 2016

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today.

Infographics 150

Infographics Course Survey Agency 150

Buzzstream

JANUARY 29, 2025

Before Robbie Mann was doing digital PR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digital PR outreach email. Robbie Mann: Yeah, of course. Yeah, of course.

Pitching 62

Pitching Energy Journalism Newspapers 62

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. She gets calls from big agencies all the time because their teams can’t book segments like she can. This free course will help you get started with the Digital Skills you need today. Start your week with the ideas that can boost your PR success.

How To 100

How To Media Case Study Resources 100

Buzzstream

SEPTEMBER 3, 2024

With BuzzStream, users can efficiently discover contact information, send personalized outreach emails, track communications, and measure the effectiveness of their link building and digital PR efforts. Headquartered in Austin, Texas, BuzzStream is trusted by thousands of brands, agencies, and enterprises around the world.

Pitching 126

Pitching How To Digital PR Data 126

The Proactive Report

APRIL 28, 2015

Every PR practitioner has had it drummed into them that we should be telling our brand’s story. David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience.

Storytelling 100

Storytelling Tools Digital PR Course 100

ZudePR

MAY 22, 2015

I’ve known Inverness and Edinburgh-based Platform PR MD Jane Cumming for the best part of 20 years. Ever since we were thrown together as buddies on a touchy-feely training course in Dundee. There aren’t many people she doesn’t know in the Scottish PR industry. And you can check out my chops here.

eBook 113

eBook Crisis Management Small Business Training 113

5W PR

FEBRUARY 20, 2020

According to influencer marketing agency Mediakix, 60% of the platform’s monthly users are 16 to 24 years of age. Of course, include goals and timelines, and keep everyone informed about the progress of the plan. It included everything from engagement and click-through rates, but also a brand lift study. TikTok for your Brand.

Marketing 120

Marketing Instagram Analytics Video 120

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Buzzstream

JANUARY 22, 2025

I met Jasper Morris because he and I were both panelists on a Digital Olympus webinar where we talked about link building. Jasper is the Director of UK-based link building agency Profit Engine, which focuses on guest posting and niche edits. So you’re in link building agency. Jasper Morris: Sure.

Engineering 62

Engineering SEO How To Google 62

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. In the digital PR space is also jumping on these things. So, I used our chat to drill down how Darren and his team generate ideas.

Creativity 117

Creativity Digital PR Data Pitching 117

Stephen Waddington

JANUARY 6, 2019

Digital PR , Danny Whatmough Reputation Management , Tony Langham T he Power of Purpose , John O’Brien and Andrew Cave Becoming , Michelle Obama Danny Whatmough and Tony Langham’s books are from a new series produced by the PRCA and published by Emerald that provide a rock solid introduction to different aspects of public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

5W PR

APRIL 8, 2021

It should, of course, be bold type and the font should be larger than the body text. To be newsworthy, it should, of course, be “new”. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Remember that in order to get anyone to read a press release you must first “grab their attention”. Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

Doctor Spin

MARCH 1, 2024

I would try to make direct contact with organisations that have PR functions. Here we go: Find Public Relations Entry-Level Jobs Spin Academy | Online PR Courses Find Public Relations Entry-Level Jobs If I were starting today, I’d probably prefer not to wait for public relations entry-level jobs to end up on any of my social feeds.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Doctor Spin

JANUARY 8, 2022

The Generational Disconnect in PR. Organisations are left with impossible choices with many new digital industries and specialisations. Having truckloads of agencies adds complexity and kills ROI. Digital PR specialists must share what they do, how they do it, and why. What should an organisation do? The outcome?

Education 52

Education Industry Web Wikipedia 52