Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong. Calls to Action. More on that in a future post.

B2B 150

B2B Social Media Consumer B2C 150

Stephen Waddington

MAY 26, 2021

COVID-19 has seen an explosion of new PR agencies. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency. A new Wadds Inc.

Agency 161

Agency Report Print Healthcare 161

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Relationship building takes time.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The effortless in-app purchase experience is particularly attractive to Gen-Z shoppers, for whom social media is a top source of shopping inspiration. Watch Facebook’s Metaverse and look for greater investment in social media research, testing, and commerce in the months and years to come.

Trends 385

Trends Employee Viral Advertising 385

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. The first reflex of brands and agencies was to turn to human analysts to manually sort through the data and correct sentiment. A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker.

Training 399

Training Video Analysis Data 399

PRSay

NOVEMBER 25, 2019

But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. This holiday season, here are some gear ideas that can help take your creative team’s content from amateur to professional quality — without burning through your entire budget — thanks to some shopping-season deals: iPhones.

Creativity 148

Creativity Film Video Retail 148

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Each episode features a PR pro from a known agency. On the Media. This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. Women at Work.

Sports 332

Sports Radio Retail Advertising 332

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front. The community comeback.

Social Media 169

Social Media Trends Media LinkedIn 169

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Lets play executive for a second. 2) Instagram.

Tools 150

Tools Agency Instagram Groups 150

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. If you’ve started an agency during the COVID-19 crisis please get in touch. Why start an agency in 2020, during lockdown? Adam Driver.

Agency 161

Agency Meeting Retail Energy 161

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. Interact on social media.

Media 333

Media Pitching Report B2B 333

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. This is likely to be most applicable to agencies in the creative and professional services sector. Agencies typically seek specialist financial support to help with the tax relief application process. “We

Agency 171

Agency Enterprise Software Financial 171

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

As we’re beginning our adult lives and preparing to be more independent, less impulsive, and more in control, a vital tool in any student’s growth is an internship —in my case, at a top PR agency. One of the best perks of interning at a PR agency is being able to see how my day-to-day tasks are applied to services for our clients.

Internal 398

Internal International B2B Construction 398

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. It’s incumbent upon the agency to demonstrate sound thinking and earn results from the start of the relationship.

Publicity 256

Publicity Branding Brand Storytelling 256

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Agencies and clients alike need to walk the talk when it comes to Diversity, Equity, and Inclusion. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. DEI becomes mission-critical. There are no more excuses.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? In the fast-paced climate of a PR agency, to-do lists are essential. This one bears repeating because it’s a PR person’s best friend.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.

Creativity 120

Creativity SEO Mobile Journalism 120

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The latest social media updates to help social media marketers stay up to date.

Social Media 118

Social Media Trends Media YouTube 118

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Improve client comms – Throughout a PR agency career, no two clients will be the same. Go for it in brainstorms – Creative sessions can be challenging. It may be a good time to ramp up your Twitter or LinkedIn activity or start sharing media coverage or company news. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Digital Marketing Agency.

Social Media 120

Social Media Twitter Media Nonprofit 120

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. Let’s take a look! Brilliant campaign!

Social Media 118

Social Media Fashion Media Travel 118

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Live video is a great way to interact and engage your audience on social media.

Video 149

Video Social Media Instagram Facebook 149

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Email outreach to media has added efficiency, yet it has also been misused by many PR teams. Wire distribution.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Amid budget cuts, tools like generative AI are ushering in a new era of creativity. But it’s just as important to ask why technology is important to the PR industry.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

MARCH 19, 2019

The social media explosion has greatly expanded the toolbox of tactics comprised in a PR campaign. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. But it’s a lot closer to marketing than it used to be.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

5W PR

MARCH 24, 2023

Here are some creative event branding ideas for spring that can help brands make a lasting impression. Interactive art installations or workshops offer attendees creative opportunities to be involved in the process. The post Creative Brand Events for Spring appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Creativity 97

Creativity Branding Brand Fashion 97

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Social Media 118

Social Media Video Media YouTube 118

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What business development mistakes do you see communication and PR agencies typically make, and what advice do you have for avoiding those pitfalls?

Local 227

Local Energy Agency Policies 227

Cision

JUNE 22, 2017

This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations! I would also like to see the agency become more of a household name.

Healthcare 266

Healthcare Analytics Agency Trends 266

Prohibition

MARCH 26, 2024

Sharing the latest social media updates you don’t want to miss – here’s what’s new. The aim of the Creative Marketplace is to simplify the process of finding relevant creators for various types of collaborations. Instagram has opened this up to eight new markets including the UK!

Creativity 62

Creativity Social Media Facebook Instagram 62

The Proactive Report

NOVEMBER 3, 2022

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. Listen in for ways to get creative when you communicate on social and IRL!!

Creativity 98

Creativity Communications Instagram Interviews 98

Cision

AUGUST 10, 2017

Leuthauser joined Bollare in 2011 as senior account manager, and eventually moved up to become the accessories director, and most recently executive director of the agency. There are always last minute curve balls, but if you can get ahead of them with proactive and creative thinking, it cuts out a lot of the stress and keeps the process fun!

Energy 212

Energy Creativity Social Media Industry 212

Remote PR Jobs

DECEMBER 12, 2022

Businesses and Agencies. Every brand needs to keep their target audience in the forefront of the creative vision in order to shape the best delivery of their message. social media. Why You Should Incorporate Social Media Into Your PR Plan. Jobs Database. The Top 5 Intake Questions to Ask Potential Clients.

Privacy 264

Privacy Meeting Strategy Company 264