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Crisis Communication for Small Businesses: A No-Nonsense Guide

5W PR

Assign specific roles: Primary spokesperson Information gatherer Social media monitor Customer service lead Operations coordinator Run quarterly mini-drills lasting 30 minutes to practice crisis scenarios. Remember that 78% of customers expect responses within an hour on social media during crises.

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The 21 Responsibilities of PR and What They Entail

Onclusive

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. PR people may also develop guidelines for interacting with the media or even social media.

Training 370
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What is Crisis PR? A Comprehensive Guide to Managing Communication During Critical Times

5W PR

Organizations should consider: Traditional media outlets Social media platforms Direct stakeholder communication Internal communication systems Public information websites Customer service channels Common Crisis PR Mistakes to Avoid Learning from past crisis management failures helps organizations avoid similar pitfalls.

Crisis 78
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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. billion over the next five years. Thought leadership is relevant not just to B2B organizations, but to consumer product companies.

Trends 124
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Managing Toy Safety Communication: A Strategic PR Guide

5W PR

PR teams must coordinate with legal, manufacturing, and customer service departments to craft accurate messaging that addresses consumer concerns while meeting regulatory requirements. The company issued clear product identification guidelines, provided multiple return options, and maintained an updated recall website.

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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204
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Managing PR During A Health Tech Crisis

5W PR

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Keep detailed records of all communications and actions taken.

Crisis 60