Rock the Status Quo

JULY 30, 2014

But one thing I do know is that if pre-planning is an issue within your department, organization or agency, there is an even larger problem to address… because it typically signifies a reactive culture, instead of proactive. Q: One of the biggest changes in PR metrics is the shift from AVE’s to measuring outcomes.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Onclusive

APRIL 5, 2018

This month, AirPR was recognized as a High Performer in the Grid® Report for PR Analytics | Spring 2018 based on our customer reviews. The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. Great company and customer service.” – Collin D.

Software 199

Software Analytics Customer Service Comparison 199

5W PR

MARCH 16, 2025

This transition affects everything from audience targeting and campaign measurement to personalization and attribution. These small text files, placed by domains other than the one a user visits, enable advertisers to track user behavior across websites, deliver targeted ads, and measure campaign performance.

Privacy 78

Privacy Marketing Advertising Advertising 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Everything is measurable and measured.

SEO 204

SEO Analytics B2B Measurement 204

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Crenshaw Communications recently was named as the agency to represent Wearsafe labs. Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist.

Communications 253

Communications Data Local Survey 253

5W PR

FEBRUARY 17, 2025

This may include strengthening quality control measures, improving employee training programs, or enhancing cybersecurity protocols. For example, after a data breach, a company might implement stricter security measures and conduct regular audits to prevent future incidents.

Crisis 78

Crisis Brand Branding Case Study 78

5W PR

MARCH 7, 2025

Marketing teams now use AI to process vast amounts of customer data, creating highly targeted campaigns that speak directly to individual fitness goals and wellness aspirations. These advances signal a clear shift toward data-driven marketing approaches that deliver more value to both businesses and customers.

Marketing 78

Marketing System Data Analytics 78

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. If you are an agency or independent contractor, you need to ask your client for it.

Measurement 100

Measurement Analytics Google SEO 100

Shift Communications

SEPTEMBER 13, 2016

PR service isn’t customer service. Clients hire agencies for their ability to do heavy-lifting as well as their expertise. Behind a counter, it’s good for business to go along with all of your customer’s wishes. Client relations are not customer service. cta] The post PR Service or Customer Service?

Customer Service 60

Customer Service Course Internal International 60

5W PR

FEBRUARY 27, 2025

PR teams must coordinate with legal, manufacturing, and customer service departments to craft accurate messaging that addresses consumer concerns while meeting regulatory requirements. PR teams should regularly highlight safety testing procedures, compliance certifications, and quality control measures.

Communications 78

Communications Education Consumer Guidelines 78

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

JUNE 29, 2018

He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Measure: Monitor and measure results in near real-time to track the situation. Use monitoring and measurement as your early warning system.

Crisis 186

Crisis How To Brand Branding 186

5W PR

APRIL 5, 2025

A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times. The post Key Principles Of Crisis Management appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Sword and the Script

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

B2B 138

B2B Survey Marketing Measurement 138

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Keep detailed records of all communications and actions taken.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Mindful Marketing

MARCH 4, 2016

But remember, it’s not only the significant, “glory” efforts, like a significant media hit or successful event, that help a PR agency retain such clients. There are a lot of subtleties to a client/agency relationship that can also make or break an account. Measure and report success and failures.

Agency 50

Agency Customer Service Analytics Retail 50

Cision

MAY 10, 2016

Katja Schroeder, managing director at Bloom, Ruder Finn Group’s new incubator agency and adjunct professor at St. It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service. Or, WeChat, which lets customers make and send payments.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

5W PR

JUNE 7, 2021

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. A measure of caution has to be used with this strategy. Often subscription models help to retain customers and acquire new ones.

Real Estate 107

Real Estate Marketing Customer Service Mobile 107

Cision

SEPTEMBER 21, 2016

You can also create email templates for common customer service inquiries, such as: Where’s my product? Make the most of your time with measurement. This free guide can help agencies and brand marketers alike prove (and improve on!) How do I return a product? I’m unsatisfied with my product. Public Relations.

Marketing 120

Marketing Comparison eBook Social Media 120

5W PR

DECEMBER 22, 2021

Businesses should consider how to adapt to keep customers loyal and to woo new customers. For this, technology, metrics , and proactive customer strategies can be extremely helpful. Excellent customer service can completely change the way people view a business. Enhance the Customer Experience.

Customer Service 88

Customer Service Financial Measurement Meeting 88

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. We can use it to measure and evaluate our success. We shouldn’t be.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

5W PR

MAY 27, 2024

Preparation Assembling a crisis management team of representatives from vital departments such as public relations, marketing, customer service, and legal is crucial. Early warning system A system for monitoring possible issues like social media listening tools, media monitoring services, and customer feedback channels is necessary.

Crisis Management 88

Crisis Management Crisis Brand Branding 88

5W PR

OCTOBER 10, 2024

Engaged employees are more likely to provide exceptional customer service and promote the brand positively.  Measurement and Evaluation To ensure the effectiveness of PR efforts, tracking and measuring results is essential.

Consumer 78

Consumer Brand Branding Crisis Management 78

5W PR

JULY 15, 2020

Customer service company Zendesk even incorporates interactive elements into their media kit, dubbed “Brandland” that allow visitors to learn about the brand, find resources, and ask questions. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

5W PR

JUNE 15, 2020

Once the brand has proactively taken a leadership role in the mitigation of the crisis, decision makers should determine what measures could be taken to prevent similar crises in the future. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle.

Crisis 113

Crisis Digital PR Retail Reputation 113

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Shift Communications

AUGUST 28, 2017

Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless. Christopher S. Vice President, Marketing Technology.

Analytics 96

Analytics Software Technology Data 96

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 113

Interviews Publicity Technology Social Media 113

Waxing UnLyrical

NOVEMBER 22, 2010

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. I got up and asked them, “if that’s the case, why do we need PR agencies?” better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.).

Community 88

Community Publicity Web Social Media 88

5W PR

MARCH 2, 2020

This was defined as “providing accurate measurement to the business, scaling across the organization.”. Done right, good content marketing can build and/or maintain customer credibility and trust. In addition to revenue goals, goals relating to customer acquisition and retention, along with timelines should be agreed to.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Stephen Waddington

JANUARY 6, 2019

We’ve developed some smart tools and processes in insight, content, demand and analytics to deliver business-to-business marketing campaigns at scale with a relentless focus on measurement. The agency also has offices in Seattle, Austin, and Singapore. It’s backed up by first rate customer service.

Radio 76

Radio Customer Service Small Business Analytics 76

Sword and the Script

MARCH 15, 2022

So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. This is an important point, because you want to be able to measure and compare results over time. This is aimed at accommodating agencies that might have client projects or campaigns. Workspaces.

Tools 165

Tools Media Software Analysis 165

5W PR

JANUARY 29, 2025

From real-world experiences to lasting connections to measurable change, this years CES was about making an impact. These developments suggest a future where AI is a regular part of everyday life, from customer service to companionship and household assistance.

Technology 78

Technology Healthcare Television Customer Service 78

Waxing UnLyrical

NOVEMBER 24, 2010

One of the most high profile WOM agencies globally is an outfit called 1000heads. But how do they measure and evaluate? Especially outside of the social media sphere, where they are often lumped with other social media or digital agencies? How many heads? How do they make it happen? This is where it gets interesting.

Travel 87

Travel Case Study Creativity Advertising 87

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And, we also have opinion pieces from Aflac’s Katherine Hernandez-Blades on monitoring and measuring media activity, and much much more.

Media 202

Media Storytelling Technology Data 202

ReimaginePR

JULY 11, 2015

Customer Experience: Call it Customer Support, Customer Success or whatever else you want, if your customer service is lacking, nothing you say about yourself matters. If you’re not getting lots of love from your community, start with the experience you’ve promised them and how well you measure up.

Storytelling 120

Storytelling Community Customer Service Corporate 120

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60