Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget.

Agency 51

Agency Measurement Resources Report 51

5W PR

FEBRUARY 6, 2025

Public relations has shifted dramatically from gut instinct to data-backed decision making. This data helps PR teams craft messages that resonate with specific audience segments. Making Data-Driven Decisions Raw data becomes valuable when it informs strategy.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Here are three ways artificial intelligence is helping unlock new data insights within these platforms. A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker.

Training 399

Training Video Analysis Data 399

Prowly

OCTOBER 23, 2024

Problem Dawn Jones is the Founder of Pressed Fresh Collective, a PR and brand-building agency working to help independent artists succeed. Longer emails result in lower response rates, so her agency’s pitches should only be 5 to 10 sentences long. But there isn’t always time to research and personalize well.

How To 211

How To Pitching Analytics Software 211

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

NOVEMBER 13, 2024

Privacy-First Practices With consumers and regulators increasingly demanding transparency and data protection, privacy has become a priority across the industry. The end of third-party cookies and the adoption of privacy-first tools, such as data clean rooms, are reshaping how companies approach advertising and audience engagement.

Advertising 157

Advertising Advertising Privacy Ethics 157

Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. Get the right data & measurement tools. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

The Resolution Blog

FEBRUARY 23, 2023

This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies. I interview global head of data and analytics – Allison Spray alongside PR Agency One MD James Crawford. James and I co-wrote two chapters in a recent PRCA paper; ‘Data literacy in PR’.

Data 156

Data Strategy Analytics Interviews 156

5W PR

JANUARY 30, 2025

The most effective multimedia elements include: Product demonstration videos Infographics highlighting key data points High-resolution product images Interactive charts and graphs Downloadable media kits Social media-ready visual assets Companies like Samsung exemplify this multimedia approach.

SEO 143

SEO Social Media Crisis Communications Media 143

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech. Data wants to be managed PR teams need data to feed AI, and data needs governance.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. For more information about Mod Op, please visit: [link].

Agency 156

Agency Communications B2C Creativity 156

Prowly

DECEMBER 17, 2024

Cision is also best suited for corporate in-house PR teams or large PR agencies. It might fall short with understanding small to medium agencies needs which is where Prowly shines. It's best suited for big in-house teams or agencies that conduct large-scale campaigns all over the world. What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

Contently - Strategy

SEPTEMBER 30, 2024

Virginia & California lead the charge on data privacy Virginia and California have taken the lead in data privacy with laws that grant residents significant control over their personal information. influencing how states and potentially federal agencies approach the regulation of user data and privacy on social media.

Social Media 107

Social Media Privacy Branding Brand 107

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Managing PR Agencies. Relationship building takes time. Media Monitoring & Analysis.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

NOVEMBER 4, 2024

As firms harness AI to pinpoint emerging opportunities, they gain a data-backed advantage in identifying high-growth startups, especially in competitive sectors. In a world increasingly vulnerable to cyber threats, supporting startups that safeguard data, and critical infrastructure is an investment in both financial and societal resilience.

Trends 88

Trends Healthcare Reputation Financial 88

Wadds Inc.

JANUARY 5, 2025

The CIPR State of the Profession reports in 2022 and 2024, both based on self-reported data from practitioners, said that 13 per cent and six per cent of practitioners respectively, declared themselves independent. The data collection was undertaken in Q4 2024 and had 189 responses. Its a showcase for independent practitioners.

Marketing 98

Marketing Data Small Business Community 98

5W PR

JANUARY 20, 2025

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. Today’s AI-powered analytics platforms provide deeper insights through advanced data processing capabilities.

Analytics 146

Analytics Strategy System Ethics 146

ImPRessions - Crenshaw Communications

JUNE 24, 2021

There are many skills that are valuable at a B2B (business-to-business) PR agency. Yet at many specialist agencies, some characteristics are more important than others. Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics. They’re excellent writers.

B2B 278

B2B Leadership Survey Data 278

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Can other teams benefit from PR analytics data and shared ROI? But have you also looked at their potential Return on Investment, or ROI? The answer is yes!

How To 397

How To Media Software Analytics 397

Onclusive

JULY 27, 2020

There are millions of digital outlets and authors today which did not exist even a year ago, so it is more important than ever that communications teams have a clear understanding of their media environment and an ability to create data driven media strategies. Make your work faster and more effective.

Enterprise 307

Enterprise Media Analytics Analysis 307

Wadds Inc.

MARCH 9, 2025

The PR Population report identified based on data from the 2021 Census and anecdotally through applications to the Socially Mobile programme. In my early career at a global agency, I worked in a team of 18 peers six men and 12 women, all highly-skilled and ambitious in our field of corporate publish relations. Both are men.

Publicity 94

Publicity Leadership LinkedIn Report 94

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The bits of code have long been used to track web visits and collect data to drive ad targeting. It will revive contextual advertising and give rise to new data targeting tools. Most importantly, the cookie apocalypse promises to support a new age of more thoughtful and creative marketing and PR for smart brands and their agencies.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

Use data where appropriate, but don’t throw it in without a reason. Data has shown that 41.5% PR agencies always include case studies for this reason. Use data, but use it well. Investors and prospective clients want to see data about ROI and hard facts that will convince them to seal the deal. Their backgrounds?

Case Study 304

Case Study Infographics Energy Data 304

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy. PRStudChat.

Community 148

Community Big Data Media Resources 148

Wadds Inc.

MARCH 6, 2024

There’s limited realtime data about the health of the UK market for public relations. We’re launching a new project next week that aims to improve the quality of data about the health of the market for corporate communications and public relations. Employment data is a valuable economic indicator. We want to change that.

Data 126

Data Publicity Marketing Corporate 126

5W PR

JANUARY 24, 2025

This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling. Take Spotify’s annual Wrapped campaign – its success stems from careful analysis of user data combined with shareable, platform-optimized content.

Social Media 109

Social Media Branding Brand Crisis Management 109

Wadds Inc.

OCTOBER 16, 2024

But where is the in-depth data about scaleups? The creative agencies we work with have talent and ambition, but crucially also a recognition of what they don’t know. Doing it right One of our clients is Manifest Group, an independent unified creative comms agency on a mission to build brands that change the world.

Creativity 52

Creativity Agency Leadership Sports 52

5W PR

NOVEMBER 29, 2024

Budget airlines must implement effective marketing strategies working with hospitality marketing agencies and prioritizing customer satisfaction to thrive in this market. Personalized Marketing In the age of data-driven marketing, budget airlines can leverage customer data to offer personalized experiences.

Airlines 78

Airlines Marketing Travel Policies 78

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations business. But just because a new graduate isn’t working in an agency doesn’t mean they can’t learn about PR and start to plan a career.

Agency 284

Agency Interviews Journalism Instagram 284

Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars.

Industry 221

Industry Crisis Management Measurement Data 221

Sword and the Script

APRIL 1, 2025

Its effectively an interface where you can ask questions in plain English and the chatbot answers them based on the data points its monitored in the system. Thats a big part of what SignalAI says distinguishes it from other chatbots the content the chatbot pulls from is premium and licensed content.

Software 158

Software Pitching SEO Tools 158

5W PR

JANUARY 7, 2025

The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. Collaborate with international travel agencies and online booking platforms to reach a wider audience. Use data analytics to identify regional trends and preferences.

Hotels 78

Hotels Local Marketing Engineering 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

.” Co-author Robert Brulle has fiercely criticized fossil-fuel companies for “efforts to greenwash their reputations and shift public opinion” and wants to shine a light on the role of PR agencies. The latest release is unveiled in lofty terms on the agency’s own website. Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

PR in High Definition

NOVEMBER 22, 2024

Curious, I pressed for more information and asked for the origin of the data. It went on to admit that the figure was not based on factual data but rather an assumption derived from general trends. They generate responses based on patterns in their training data. and then follow up with questions about specific data points.

Ethics 117

Ethics Product Launch Data Trends 117

5W PR

FEBRUARY 18, 2025

The defense technology sector faces unique challenges when communicating innovations to stakeholders, government agencies, and the public. Building Credibility Through Expert Partnerships Defense technology companies gain authority by partnering strategically with government agencies, academic institutions, and industry experts.

Technology 78

Technology Wireless Government Guidelines 78

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Advertising 322

Advertising Advertising Privacy Television 322