Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Shift Communications

JANUARY 9, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Analysis Pitching 60

Shift Communications

NOVEMBER 14, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching Examples 60

Shift Communications

NOVEMBER 21, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Measurement Trends 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

FEBRUARY 20, 2019

Why is this important and how does it impact the bottom line? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Don’t just perform traditional PR, use data-driven PR ! Lisa Zanchi.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

MARCH 19, 2015

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Shift Communications

SEPTEMBER 15, 2014

As part of the AMEC Measurement Week, I’ve been asked to prepare some quick thoughts on how to explain PR metrics to stakeholders and executives. The post Public Relations Metrics Are Like Apples for Pie appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Photo Credit: Benny Mazur.

Publicity 167

Publicity Data-Driven PR Measurement Data 167

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? So what does SHIFT do to avoid the pitfalls? The result?

Agency 60

Agency How To Data-Driven PR Data 60

Shift Communications

NOVEMBER 13, 2017

Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. How To Find Influencer Media. How might we go about determining this? Fortunately, our influencers have already done the hard work for us by sharing what they read. Christopher S.

How To 131

How To Conference Pitching Software 131

Buzzstream

MARCH 5, 2025

That’s how it all started. Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. The digital PR team’s doing it, and other agencies are doing it. How has AI changed the way your agency thinks?

Digital PR 62

Digital PR How To Analysis Tools 62

Shift Communications

FEBRUARY 13, 2017

However, one area where video-minded PR professionals fall short is how to measure the success of video communications. How do we know when our video is contributing to meaningful results? It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. The Old Way.

Video 117

Video Measurement Communications How To 117

Onclusive

AUGUST 15, 2017

If articles in publication X consistently fail to drive demo sign-ups, and demo sign-ups is one of your goals, the data-driven PR professional knows that it’s smart to put their eggs elsewhere (…in another basket). But when you’re spending $10-20K a month on a PR agency, you should know what it’s doing for the business.”.

Data 170

Data Data-Driven PR Analytics Measurement 170

The Proactive Report

DECEMBER 27, 2017

How to create effective content that speaks to your audience’s needs and meets the brand’s goals. Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

FEBRUARY 25, 2015

The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Advertising Data-Driven PR Influence Marketing Marketing Technology Public Relations Strategy' You may find far more success with your outreach efforts!

Community 60

Community Social Media Data-Driven PR How To 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. cta] The post How to find a 10x Marketer, Part 1: Introduction appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. The post How to find a 10x Marketer, Part 1: Introduction appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 7, 2014

Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data. The trouble with having lots of data is determining which to use and how to determine the metrics of success. This well and truly depends on how they define success or goals.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal? Christopher S.

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

JANUARY 28, 2019

How to Stay Top-of-Mind Post-Launch appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Amanda Grinavich. Senior Account Manager. A version of this post originally published 9/10/2014, updated 1/28/19. cta] The post Now What?

How To 89

How To Case Study Conference Web 89

Shift Communications

FEBRUARY 1, 2017

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer. Watch it Now!

Google 60

Google Data Data-Driven PR Software 60

Shift Communications

DECEMBER 28, 2015

Want to see how to do this for your blog? Here’s how. Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. The road to becoming a GACP took over two years; the Agency now boasts multiple GAIQ certified professionals, as well as several SHIFTers with individual AdWords Certifications.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

DECEMBER 4, 2017

Stay tuned as we dig into each of these trends and provide guidance on how to successfully navigate them. cta] The post Top Public Relations Trends in 2018: Introduction appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S. Vice President, Marketing Technology.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) How can you showcase your current work in the best light and set the stage for an even more successful 2016? This helps you measure how a campaign or individual piece of content performs.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

ImPRessions - Crenshaw Communications

JUNE 28, 2018

See our earlier post for more on how to make surveys work for PR. Quality data may already exist. A PR pro can find in-depth research online from many government and non-profit sources, all in the public domain. Whatever the outcome, it’s likely to yield fascinating material for content.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

FEBRUARY 23, 2015

Part of the reason is intent and motivation; a journalist knows that any PR person is approaching them with an agenda. The best PR professionals figure out how to deliver value to both the client AND the journalist. This is where data-driven PR has a chance to shine. Every client has data or access to data.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Emily Wienberg. Account Manager.

Analytics 60

Analytics Google B2B Data-Driven PR 60

Shift Communications

FEBRUARY 4, 2015

If you’re a security hardware provider, buying attitudes are changing internally at Fortune 500 companies and you need to understand how to reach and message to the CFO vs. the network admin. If you are a manufacturer, how are your internal systems keeping up with and tied to marketing demand?

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

AUGUST 8, 2016

If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. For training videos and webinars.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

DECEMBER 27, 2016

Want to see how to do this for your blog? Here’s how. Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Shift Communications

NOVEMBER 17, 2017

How Does Predictive Analytics Apply to PR? A great example of how predictive analytics applies to PR is the process of creating a crisis communication plan. Using this information allows you to build out an effective data-driven action plan. What’s the Future of Predictive Analytics in PR?

eBook 104

eBook Analytics Data Software 104

Shift Communications

JULY 6, 2015

It takes significant investments of time, people, and effort, but if you want truly accurate sentiment analysis in your gathered public opinion data, it’s the only way to go for now. Christopher S. Vice President, Marketing Technology.

Analysis 60

Analysis How To Data Analytics 60

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. How to measure the impact of our work? With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

OCTOBER 26, 2017

With such significant investments in AI, CDOs shared concerns about AI governance, especially around generated data such as meta-data. Additionally, CDOs wanted to learn how to use AI and machine learning to amplify and scale value. How do we stimulate disproportionate business growth compared to the number of people we employ?

Strategy 109

Strategy Government Data Analysis 109

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

SEPTEMBER 12, 2017

In the next post in this series, we’ll walk through a predictive analytics example that’s applicable to every PR practitioner and explain how to use it. cta] The post {PR}edict: Predictive Analytics and the Future of PR, Part 2 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Analytics 92

Analytics Software Data System 92